Oh Look! It's Happiness Factory Inside Someone's Head

What do you get when you cross a nasal spray ad with Coke's Happiness Factory ad? An ad for the Irish energy drink Lucozade, of course. Created by Ogilvy & Mather in Dublin and directed by Shilo, the spot gives us a look at what happens inside a person's brain when they decide to consume Lucozade Alert. We just wish it were actually true.

Netflix Wants Us to Sign Up After Having Been A Member For Four Years

One would think a company like Netflix, with massive, sophisticated databases of its subscribers and the movies it rents might, when it comes to sending out its direct mail solicitations, actually be able to keep track of who's a member and who isn't. Or at least convey that to their direct marketing firm.

We've lost track of the number of times mailers have arrived asking us to become a member when we've been a member for over four years. Sometimes they come by mail. Other times they come by email. Sometimes, we'll receive a "your movie has been sent" email right after we receive a "become a member" email.

more »

Yawn. Another Starlet Gets Nude For PETA

PETA's digging deep now. Hitless for at least ten years, Alicia Silverstone (whom we still adore) has been tapped by PETA for their latest "let's get a celebrity nude" campaign. It's all to promote PETA's vegetarian stance and to share with us how much Silverstone's life has changed for the better by becoming a vegetarian. Watch as Silverstone get naked but not really. They always block the crucial parts. Anyway, see the video here.

Big Boobed Cheerleader Teases New Movie On YouTube

Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.

In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.

more »

Gisele Returns to Roots with Ipanema Sandal Campaign

Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

Fubar Promotes Online Happy Hour with Sultry ... Teenager?

Here's an ad for Fubar, an online bar, that just leaped out at us. Jailbait, anyone?

Somebody pinch us; that chick looks young. If she walked up to us with a line like, "Wanna get me drunk?" we'd be all, "Wanna show me some ID?"

Oh, snap. Here's our girl of the hour, about five years prior (NSFW). If she looks young now...

Budweiser Turns NFL Fans into Stars by Proximity

This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.

Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.

MySpace! No, Wait, Twitter! No, Wait, Second Life! No, Wait, Facebook!

Is it just me or is anyone else sick of the lemming-like flash mob behavior marketers display every time some "really cool" new thing comes along? It's like a shiny new object syndrome. We can't keep our hands off the new toys.

The industry's latest fascination is Facebook. That followed quick blips from Twitter (which actually a good thing) and Second Life (not so much a good thing...for marketers, at least). I joined Facebook almost a year ago or some time after it opened to non-students. Why? For the same reason I joined MySpace. It was there. People were using it and I figured I ought to check it out. For months, Facebook was a ghost town for me. After all, I'm not in college any more. Then, like the unleashing of a pent up orgasm, people spewed forth from every known corner of the ad industry friending me.

I graciously accepted the friend requests because, like a free drink at an ad conference, who am I to say no? And, besides, I know these people. Soon, when it became the rage, my profile page filled up with all sorts of applications, most of which I never use. Some of which I do. In fact, I created two of my own to publish video and photos from the AdGabber site.

more »

Playboy Takes 50's Digital, EyeWonder Offer More Wonder

- On November 15, Hugh Hefner and his Girls Next Door, Holly Madison, Bridget Marquardt and Kendra Wilkinson, will celebrate the release of Playboy: Cover to Cover: The 50's a DVD-ROM set that includes everything published in the magazine during the fifties.

- EyeWonder, Inc.has announced the launch of InstantWonder, a product that makes it easier for online advertisers and agencies to deliver rich media and video advertising units AOL, ICQ, MSN, MySpace IM and Yahoo Messenger.

- (RED) Co-Founder Bobby Shriver will be awarded Advertising Person of the Year from the Advertising Club at the Advertising Week kick-off luncheon.