So Best Buy's got this contest running called TechUOut. Upload a video about why your dorm room needs some techie refurbishing, and you could win $15,000 for a Best Buy shopping spree. So yeah, imagine nailing that new iPod, humoring yourself over HDTV and indulging your lust for Molly Ringwald films all in one big fat wad-blow.
Not all entries are a waste of infinite tube space, though. We liked this one, which just goes to show there's still plenty of audience creativity to milk in the vast universe of CGM.
- EVB has put together MLS Represents for Adidas. Each MLS U.S. soccer team has been paired with 13 originally created anthems which can also be turned into music videos by fans.
- Seemingly to protect its brand, China Airlines, following the crash of one of its planes, concealed the plane's logo by painting over it.
- All those Diet Pepsi Max yawning sounds are now conveniently available on Wake Up People. Oddly, if you stuck the word "white" in there, you'd instantly have Daniel Carver's catchphrase.
- On September 18, the PSFK Conference Series will hit LA. Held at the Pacific Design Center, the conference will examine innovation and change in the areas of creative, media, marketing and advertising.
George Parker, the source of choice for getting anything Julie-oriented spun right, has eloquently informed us that Roehm's lawsuit against Wal-Mart was just thrown out of court by a judge in Michigan because she didn't file in Arkansas.
Thank gad it's over. Hopefully. In other news, isn't that picture at left awesome? It's part of what happens when you've got an illustrious career in advertising under your belt: spare time. And, cupped like so in creative hands, that can be dangerous.
Using that cause and effect thing, Norwegian agency SMFB has put together an ad for energy drink Gnist which begins with a boy pulling his heart of of his chest and ends with Bush calling home troops from around the world. It's better than it sounds. Really. Give it a watch.
For the elite (or just the super-boughie), Sprint is running a deal on a $10.5 million Blackberry smartphone that comes with a private island. See ad here.
Very convincing.
Would-be island takers are invited to enter their Billionaire Identification Numbers to initiate a money transfer. Meanwhile, poorer users are admonished to settle for the $199 (plus $100 rebate) offer instead.
Those curious about finding out whether the company's really giving away a free island are severely guilt-tripped by a pop-up stating that you better have the assets if you're going to screw around, because if you were really on top of the world you wouldn't be impersonating a rich guy, would you?
The offer sports Sprint's new "Sprint ahead" tagline, but operates with a tone significantly different from its psychedelic last effort. Maybe the slogan should be "Sprint in all directions."
Look! Look! It's another film! Yes, a film. Not a commercial. No siree, you naysayers, but an actual film that, well, sells Philips Ambilight TV. Nope. Nope. Just because the film is selling something doesn't mean it's a commercial We've been through that debate before. We think we lost.
Anyway, here's a teaser for upcoming Wong Kar Wai directed film which was, according to the press release, "inspired by the concept of seduction by light." The final film will premiere at IFA in Berlin August 30 and be shown on Ambilight TVs. Additionally, it will debut on Philips' Seduction by Light site.
Is it even possible? Yes, apparently, it is. It's still summer and we're going to talk about chilly November in New York when ad:tech will put on its four day extravaganza. In fact, it's so big they've had to add a day and accost even more square footage of the bursting-at-the-seams Hilton. Personally, we like the seam bursting to continue as the only other option, it seems, is to move to Javits and what fun would that be?
There isn't much that won't be covered at the show this year. From trendlet conversational marketing to SEO, SEM, engagement and the latest buzz phrase, "consumer context planning."
And don't forget: an extra day this year (day and half, actually) means an extra night of parties to attend. We're thinking by the last day of the conference, there's going to be some zombie-like behavior amongst attendees. We will be there. We hope you will too.
Amsterdam's BSUR has put together a print and outdoor campaign for fashion brand Turnover. The models in the ads were recruited across 23 cities in Europe and were photographed by fashion photographer Jan Welters. The campaigns announces new retail store openings in Tilburg, Breda, Eidenhoven, Enschede and Almere.
An Adrants reader who wishes to remain anonymous for fear the reader's common sense might offend the twisted logic of most in this industry who love to spew meaningless blather in pitches and on their websites wrote:
"My personal POV is that there have to be big clients out there who are so sick of hearing marketing blather and buzzword blah blah blah from agencies that they would welcome a straight approach like this:
'Hi. I'm SomeGuy from ABC Marketing Shop LLC. I'm not here to BS you. Why you might want to talk to us:
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For the American Red Cross Bay Area, Hal Riney launched a campaign called "What Do We Have to Do to Get Your Attention?"
One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn't nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.
In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.
Unfortunately, if you've lived in the Bay Area most of your life like half of Adrants has, you're used to the occasional earthquake. And you're probably not going to shove off to the nearest Target and stock up on rations.
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