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Saatchi's Bob Isherwood to Recieve Clio's Lifetime Achievement Award Saatchi & Saatchi Worldwide Creative Director Bob Isherwood has been selected as the Clio Awards 2007 Lifetime Achievement Award recipient and will be honored at this year's 48th annual Clio Festival held May 9-12 in South Beach, Miami. The award will be presented May 10 and is the seventh award of its kind presented by Clio. Check out event details here. Booble Gets Bobbled By CBS Adult search site Booble.com has, apparently, been trying to get CBS to accept one of its commercials for airing during the Super Bowl. While details are slim, one can assume CBS isn't too keen on having an ad in the game that gushes tantalizingly about Booble's boob finding capabilities. The commercial in question is said to be tamer than GoDaddy's early entry into Super Bowl fame but CBS isn't budging. Of course, some surmise it's just a PR ploy anyway. Who knows. Who really cares anyway? Next No Super Bowl For P&G, Vista Attacks, Maytag Man Found - P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI. - Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising. - A "viral" print ad? Yawn. Snooze. Huh? WTF? - George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap. - George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.
by Steve Hall
Jan-30-07
Topic: Brands, Campaigns, Commercials, Research, Super Bowl 2007, Television Treehugger Says Green's in Your Face Berlin-based Mairie Beautyman over at Treehugger says the movement to get society more enviro-conscious made some serious inroads this 2006. That's good news. And to illustrate the point there's some pretty yummy imagery: "Let's play with metaphors and say Green in 2006 was a strapping football player, a quarterback with a helluva arm. This guy got right up in your face, and breathing down your neck, he told you, "I'm not going anywhere." Then, suited up in threads including post- consumer plastic, shod with vegan cleats, he threw his fair-trade-certified recycled pigskin right out of town." Imaginative. But what's with all this talk? Somebody needs to send a creative team over there so they can do more than just pipe dream these delectable (and yeah, probably also recyclable) scenarios. Rembrandt Releases Upcoming Kissing Ad on Youtube This past Sunday during Desperate Housewives Rembrandt Oral Care aired a commercial for its long-running and very pretty Brilliant Mouth campaign. It's available on YouTube so you can check it out here. The use of romance to hawk hygiene isn't new; Listerine has been doing it as far back as the '50's, admonishing conscientious teenage boys to check their breath twice before that big date. And don't even get us started on Lysol, which used to be a douche (the feminine kind, not this kind). So this is a contemporary take on a very old idea. The imagery is better than in the '50's though, and we like that Rembrandt takes a grown-up approach instead of trying to compete with all those overgrown Crest Kids. We are way over sparkly gum-flavoured toothpaste. Adidas Tracks White Stripes on French Monuments To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it. Unless you consider contentious social sentiment. The French, who just last month tweaked out over the rampant commercialization of the Champs, must not be too stoked about it. Auntie Anne's Pretzels Dips Into Web 2.0 For Valentine's Day Auntie Anne's unleashes a slew of websites into the ether, kind of like Office Max did last December. Each features some weird animation, a video or an invitation to expound on love's meaning. Plus each e-card has a coupon for a free pretzel. We can think of few things we want more on Feb 14 than supple golden curves so we can hardly complain. And we know people under a budget will probably appreciate the free pretzel provision. The sites for the campaign are: www.aLoveYouCanCountOn.com Boobs! Ass! Thongs! Vodka! Russian Commercial Delivers Here's a Russian vodka commercial that releases all that pent up, iron curtain crap the country had to endure for so long. Like a 16 year old kid returning from a week spent on vacation with the family to the privacy of his own room to urgently release thats week's "build up," Russian marketers are undergoing a release of their own. In this commercial for Kreslova vodka, a lonely Russian man's imagination drifts to the pleasures of beautiful woman clad in nothing more than tiny thongs and cleavage-enhancing lingerie. And it's all the vodka's fault. Damn. Where can we get some of that imagination-enhancing vodka here in the states? Microsoft Unfurls Cirque du Soleil-Style Billboard For Vista Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003. K-Fed Nationwide Spot Fuels Political Correctness Insanity We passed on all the hype surrounding the K-fed Nationwide Super Bowl commercial offending fast food workers but after seeing the spot, we can't leave it alone. We have one thing to say: Get a Fucking Sense of Humor, People! For fuck's sake, can't we laugh at anything anymore? OK, so the commercial really isn't funny but that's not the point. The point is through some sort of American political correctness on steroids trend and an orgasmic proliferation of cause groups for every minute issue imaginable, we are no longer allowed to laugh at anything. We can't make fun of anything lest we offend someone. We can't tell joke unless they are of the scrubbed-clean second grade variety. We can't even call someone white or black - even though they are - lest we be labeled racist. Stop the insanity, please! 
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