OK, so this isn't exactly a Super Bowl ad but it's kinda fun. Adrants reader Benjamin George tells us it's a "parody of the 1985 Chicago Bears' Super Bowl Shuffle with Yogi, Boo Boo, Smokey, Pooh, and other cartoon bears." For anyone that was around in 1985, we suppose it'll bring back some memories. Or nightmares. Called Super Bear Shuffle, it was created by Big Game Hunters.
It's bigger. It's better. It's voyeuristic. There's no harness. It's smoother. There's more to touch. There's less crying. There's no waiting to get in. It pumps you up. It can never be too big. It's more satisfying. No, you perverts, we aren't sharing with you that second time we hooked up with that cute freshman red head in the back of the parent's station wagon. It's Comic Con, silly. More precisely, a video that expresses just how much more fun it is to go to the comic book convention Comic Con a second time. And yea, it's the well-worn "let's make it seem like we're talking about sex but not" approach but it still works. Maybe that's because the topic of sex never gets tired. Oh wait. Maybe that's just us. Sorry. Pardon the interruption. On with your work day
Adpunch points us to this clever campaign by Bic, who's attempting to break into Sharpie territory by pushing its own permanent marker.
Premise: that Bic sticks so well the ink will follow you into your next life. Copy: "Permanent. Even in your next life." We can only imagine what kind of guy the frog was. There's a snake variation too.
This reincarnating ink thing is something we've never considered before, and it might actually yield the answers to questions we've had for a long time. Like, perhaps the inked "MONKEEEEY WAS HERE!!!!" scrawled all over our ass is not from a drunken night we don't remember. Perhaps it's from a previous life as a less responsible person. That takes a big weight off our minds.
We're not sure whether to laugh at or be concerned for Boston which got quite angry with Turner Broadcasting's for its ten city publicity stunt which, over the past two weeks, placed circuit board-like devices throughout each city, including Boston, to promote the the company's Cartoon Network Adult Swim Aqua Teen Hunger Force. Wednesday, all hell broke loose in the city of Boston when a commuter noticed one of the devices under a highway overpass above Sullivan Sqaure Station in Charlestown.
Bomb squads were called. Subways were shut down. Traffic was diverted. Newly seated Massachusetts Governor Deval Patrick said, "It's a hoax and it's not funny." Boston Mayor Thomas Menino threatened legal action. All because a few promotional items were placed around the city.
more »
AdJab's Chris Thilk told us a few weeks ago AdJab would be ceasing its operations at the t'end of January. Well, the end of the month is here and that last jab has been published. Four of the main contributors to the site, Chris Thilk, Tom Biro, Adam Finley and Bob Sassone leave their parting thoughts and send AdJab off into the good night. We're told all of its content will live on to be forever indexed by Google and referred to by those of us in the advertising industry.
more »
In what may possibly have been his only chance at a chick that hot, the protagonist for SFR France's latest ad demonstrates the frustration of getting close-to-laid before your doctor decides to leave a message about your genital problem on the answering machine. Wish we could sympathize with the guy, but he's kind of a tool so the ad only made us feel a warm tingle as the girl slid away and started putting her clothes back on.
Great way to demonstrate that with a mobile phone, a personal call is actually personal.
A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality about them that's shared by kids who get in trouble long after 3rd-grade because they still haven't learned to share. (We know what happens to those kids. They grow up to be amazingly magnetic sex gods and goddesses who write ad news for a living.)
A couple of illustrative ads include this one for Toyota Yaris, where a woman passive-aggressively crashes her boyfriend's plane after he kicks the door shut on her car; and this creepy Quorn one where a girl with a fork acts out over health food.
If this is any indication of quietly growing womens' sentiments in the UK, we're disinclined to visit anytime soon, particularly if there are forks nearby. Feel free to send in more of the same or an explanation if you happen to have one.
Santa Clara agency throws together several ads for Unifieo's Export Quality Courses, programs made to teach Brazilian youth global skills. The ads encourage them to take the courses, which could lead to positions better suited than under-the-table positions for the self-entitled and sexy. There's also an au pair and cook variation.
We think the imagery is gorgeous and mixed with subtle irony. While Brazil trains youth to find better jobs outside the country, American post-collegiates break the doors down in Europe and South America for plebe positions, aspiring to live out overseas fantasies that would do Marie Antoinette justice. Priority issue? Despite the uncute factor of underpaid all-hours work, Brazil sees no end to young hot foals willing to take them.
Okay, there's more than just a one-handed man in the spot we're about to show you, but for us that's what stuck out, and we think that's what they wanted because they saved him for last.
Veteran group VoteVets is raising money to put this MoveOn-supported ad on air during the Super Bowl. It's meant to stop the escalation with the same (occasionally effective) psychological tactic 15-year-old boys use to get girls to put out in the backseat of cars: If you support escalation, you don't support the troops.
Click the above link to help them raise money, or just watch a series of vets try making you feel real real bad. Like we said, it's a fairly effective method.
We are big on the Bond reinvention characterized by Daniel Craig so maybe it's only natural that we'd be mildly iffy about this new campaign by Mazda, which takes the freshly-lit Bond torch out of Craig's hands and puts it in the claws of the usual two-dimensional leather-clad woman who skulks in the dark.
Building on the 12 Second Thriller campaign, which might as well have been a series of Viagra shorts, Mazda brings us Every Drive's a Thriller, boasting two :30 films directed by Luke Scott, Casino and Desert Treasure.
We'd say that we're turned on enough to buy an MX-5, and the whole power woman in black motif is always a bit exciting, but the Zoom-Zoom thing makes it feel a bit silly, a lot like the compressed and cartoony "Hello Moto."
Really. What can't you sell between two long leather-clad legs?
|