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Calvin Klein Palaces Giant Ball of Jeans In Museum, Holds Contest.

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Now here's an interesting way to promote your jeans. Grab thousands of them, make a giant two ton ball out of them, slap your logo on them and put them in a museum in China. Oh, and have a contest too that gives people the chance to win $625 in cash for guessing how many jeans are in the exhibit.

by Steve Hall    Aug-25-06    
Topic: Good, Guerilla



Agency.com Fist Bumps Way Out of Subway Pitch

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Hmm. Well it's not like anyone didn't see this one coming. As soon as we woke up this morning, we saw that Ariel, who had her own eloquently negative opinion on the subject, sent us an electronic fist bump to let us know Agency.com had pulled out of the Subway pitch. The reason apparently, is related to a conflict with another piece of business the agency was pitching. Right. Agency.com claims the video debacle had nothing to do with its decision to pull out of the pitch with a spokesperson telling Ad Week in typical face saving fashion, "Our decision was based solely on this conflict of interest." Yes, there's only so many fist bumps a single agency can handle at one time. We guess everyone can't roll big all the time.

by Steve Hall    Aug-25-06    
Topic: Agencies, Video



PSA Urges Kids, Young Adults to Pause

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Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.

by Steve Hall    Aug-24-06    
Topic: Campaigns, Commercials, Good



Humans Kill the Earth...Well...In An Animated Video They Do

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glossy's Shannon Stephaniuk tells us this little video from Three Legged Legs was named Best Animation Tuesday night at the Global Student Animation Awards. Intentionally or unintentionally, the video mirrors a children's book, the name of which we can't place right now The Lorax, and illustrates how dirty mankind chews up the earth's resources until nothing is left and then moves on to its next target.

by Steve Hall    Aug-24-06    
Topic: Industry Events, Video



Stripper Reveals Circulation Figures For Dueling Lad Magazines

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Here's a beyond dumb but maybe not so much promotional video for Nuts magazine sent to us by FishNChimps which touts its circulation superiority over competing magazine Zoo by featuring a striping females who begins her disrobing with "I've got a figure I want to reveal to you." That figure, of course, isn't hers. It's the circulation figure for Nuts which is greater than that of Zoo's. But hey, women who take their clothes off always seem to attract attention and since its an editorial edict here at Adrants to cover anything involving women who get naked, we figured (ouch. unintentional pun) we'd better tell you about it.

by Steve Hall    Aug-24-06    
Topic: Magazine, Publishing, Research, Strange, Video



Take note of the Seven Deadly Sins of Advertising Via Viral Video

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A site called Will Video For Food has put together a handy list for those thinking of wading into the cesspool known as viral video. The list, called Seven Deadly Sins of Advertising Viral Video, uses plenty of examples to back up the sins which include Make a white and brown cow. Pretend your not advertising. Spend a fortune on production. Tell consumers instead of engage them. Do a video contest because everyone else is. Set unrealistic conversion metrics. And throw in the towel and decide to just advertise around viral video. We'd add an eighth: Don't call you efforts viral until they become viral.

by Steve Hall    Aug-24-06    
Topic: Good, Opinion, Video, Viral



Snoop For Salaries, Billboards Bluetoothed, PBS Gets Slapped

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- If you're interested in what other people make for a salary, here's yet another place to find out.

- CBS is piloting several billboards that beam information about its prime-time lineup to Bluetooth-enabled mobile devices.

- Commercial Alert isn't happy with PBS's decision to solicit ads for its kid-focused websites. The group's director, Gary Ruskin says, "This is a betrayal of parents and children across the country. PBS has forgotten its mission, and is selling our children to the highest bidder. PBS President Paula Kerger should be fired immediately."

- Design Observer lauds design guru Helmut Krone.

- Here's an interesting map showing the global domination of the Starbucks and McDonald's brands.

- Japan has un-banned a nude/pregnant poster of Britney Spears from Tokyo's subway system. Officials originally thought it was "too stimulating" for young people.

- Oh please. Can we just stop with the slap a log on the baby's head thing?

by Steve Hall    Aug-24-06    
Topic: Mobile/Wireless, Outdoor, Television, Tools



Be Careful Where You Step in Cambodia

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In an odd twist, a print and online campaign created by BBDO Singapore is lauding Cambodia's beauty as a travel location and then switching message and calling attention to the 6 million landmines that, are apparently still waiting for someone to step on them. Neat. I wanna go there right now. Expedia, book my flight!

by Steve Hall    Aug-24-06    
Topic: Campaigns, Strange



Fuck Starving Kids, Have A Freakin' Delicious Starbucks Frappucino

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Tick, tick, tick, That's the sound of the clock counting the time it takes Starbucks lawyers to get angry, contact YouTube and ask them to yank this psuedo-frappucino commercial that compares the cost of a "freakin delicious" frappucino to feeding a starving kid in Sudan for a week but that advocates opting for the frappucino instead. Consumer-Created Media at it's finest! Except when the table is turned on the brand.

by Steve Hall    Aug-23-06    
Topic: Commercials, Consumer Created, Spoofs, Video



'Jane' Helps Jane Get Laid, Hopes to Insert Self With Readers

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B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.

by Steve Hall    Aug-23-06    
Topic: Magazine, Promotions, Strange, Video, Weblogs



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