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JetBlue Shows Support For NBA's Jason Collins


The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.

JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team."

The ad was posted to the brand's Twitter and Facebook pages and, predictably, the comments have been mixed.

by Steve Hall    Apr-30-13    
Topic: Brands

Beyonce Boogies on the Beach in Bikini For H&M


Ever since Beyonce strutted her stunningly curvaceous bootyliciousness from car to Pepsi machine ten years ago, we've had a thing for the girl. And the girl, it seems, has a thing for advertising.

Beyonce, who recently appeared in a 180LA-created commercial for Pepsi in which she vanquishes her past hotness, now be seen strutting her stunningly curvaceous bootyliciousness across a tropical beach for H&M.

In the ad, Beyonce is accompanied by her own soon-to-be released song, Standing in the Sun.

more »

by Steve Hall    Apr-30-13    
Topic: Celebrity

Why Conversion Optimization Is More Important Than Click-Through


Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, exames why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.

Download the report now and learn how to optimize your display campains for conversions.

by Steve Hall    Apr-30-13    
Topic: Research

Lingerie Retailer Introduces Bras For MILFs


Would Stifler's mom approve? Lingerie retailer, True & Co. is launching a line of bras for MILFs. No, seriously. And while the sexual innuendo is loud and clear, the brand has defined MILF as Mom I'd Like to Fit...as in provide the perfect fitting bra.

Using a Netflix-like algorithm to determine bras size (as opposed to the usual over and under measurements), the brand hopes to make the fitting process easier and more accurate.

A Mother's Day promotion encourages people to submit photos of their moms for the brand's Facebook MILF Gallery. Hmm. Wonder how this one will go over.

more »

by Steve Hall    Apr-30-13    
Topic: Campaigns

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Lowes Launches Home Improvement Tips on Vine


Lowe's has launched Lowe's Fix in Six, a Vine campaign which focuses on everyday home improvements by offering sharable tips. Created by BBDO New York, the Vines were shot by Meagan Cignoli, a photographer and established Vine user.

The video campaign consists of 12 Vines 6 of which can be seen below), each explaining different improvement tip. The Vines launched last week and will continue to debut on Lowe's Vine, Twitter and Facebook pages through the first week of May.

more »

by Steve Hall    Apr-30-13    
Topic: Social

Charity Porn Site Aims to Change Perceptions of Sex


It's a fair assumption most like to engage in sex every once in a while. Yet with societal and cultural pressures defining just who should and should not engage in sex coupled with the fact not all are able to swoop into a bar, pick someone up and hop into the sack, having sex isn't easy for everyone.

New TBWA\Being-created work for Come4 aims to change that. Come4 is a non-profit pornography site which aims to help fund charitable and ethically-driven projects. It's first effort works towards funding the Asta Philpot Foundation which helps raise public awareness of the sexual rights of disabled people.

Asta Philpot, whom you will meet in this video (NSFW - brief nudity), argues for the rights of all to enjoy an active sex life even if it crosses certain legal lines.

more »

by Steve Hall    Apr-30-13    
Topic: Racy

Windows Phone Implies Apple, Samsung Users Are Bickering Idiots


In a move which attempts to place the brand apart from and above the Apple vs. Samsung battle, Windows Phone is out with a CP+B-created ad that paints Apple and Samsung users as bickering idiots.

In the midst of a wedding, a man with an "enormous phone" blocks the view of an iPhone user. A middle aged woman instructs Siri to search for "one trick pony" and a Samsung user responds, "Aren't you a little young to have an iPhone?"

more »

by Steve Hall    Apr-29-13    
Topic: Commercials

Renault Puts New Twist on Speed Dating


Publicis Brussels on behalf of Renault came up with an interesting method to create excitement for the new Clio: RS. Yes, many a marketer have done the innocent-passenger-with-stunt-car-driver but when the scenario involves your potential date taking you on a high speed test track drive, you've got to admit it's better than most first dates.

And, after all, isn't a test drive with a new vehicle just another version of a speed date? Nice tie-in if you ask us. Though we're not quite sure if our test driver, Caroline, actually scored any dates after scaring the shit of the men who took a ride with her.

more »

by Steve Hall    Apr-29-13    

You Won't Need Coffee After Reading This


Here's something to slap you upside the head on a Monday morning. In fact, after taking a look at this ad campaign, you probably won't need any coffee to kick start your day. Australian clothier HommeMystere is out with a new line on lingerie...for men. Yes, you read that right.

Now we all know there are certain men out there who enjoy wearing lingerie but they've never really had a brand cater to their needs. Well, now they do. There's thongs, panties with some extra room for junk, teddies that fir properly and bra straps that don't slide off the shoulder.

How long before Victoria's Secret caters to the cross dresser?

more »

by Steve Hall    Apr-29-13    
Topic: Strange

Innocence Returns in Coke's Story of Young Love


Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.

There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.

Thank you, Coke. Thanks you, Fitzgerald and Co.

more »

by Steve Hall    Apr-26-13    
Topic: Commercials

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