Innocence Returns in Coke's Story of Young Love

Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.

There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.

Thank you, Coke. Thanks you, Fitzgerald and Co.