Slightly similar to Kmart's recent Ship My Pants word play comes this Ignited-created work for Fresh & Easy. A music video entitled f&easy (yes, it is supposed to sound like what you think it sounds like) touts the brand's, well, fresh and easy approach to groceries. The song was written by Tony Award winning composer Jeff Marx and Julian Hornik.
It's a catchy enough ditty but nowhere near as hilarious as Kmart's Ship My Pants. The actors, however, are far easier on the eyes.
Additional campaign elements will include online, radio, outdoor, TV and mobile.
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Properly placing over-zealous social media types in their place, Jack in the Box, himself -- after being subjected to a T-Mobile speed-talking cheerleader-style verbal onslaught -- tells his new social media intern to cut the crap and makes some copies.
The ever so bimbo-like intern, played brilliantly by Rachel Grate, has no idea why Jack in the Box wants her to make copies with...a tanning bed.
Yes, people, social media interns are idiotic hotties who think Chiptotle Chicken Club sandwiches are "craze-amaze" and "Chipot-cray."
Truth or stereotype? You tell us.
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So there's a fancy hotel in London called The Savoy. And inside The Savoy is a new restaurant called Kaspar's Seafood Bar and Grill. To help promote the new restaurant and its approach, video marketing company PixelRain created a two minute video featuring head chef James Pare.
In the video Pare waxes eloquently about early morning visits to the fish market and how inspirational it is to imagine what he's going to do with that product once it gets to the restaurant.
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Just how many ways are left to differentiate one hotel brand from another? If you're Portal A working for Kimpton Hotels, there are plenty including, well, a talking yoga mat...free in every room! In this two minute video created by Portal A, we are introduced to Mat thr talking yoga mat who is here to make Sherry's dismal day a whole lot better.
Mat pulls Sherry away from her work and takes her off on a bike ride, a trip to the pool, a massage and a nice dinner. Sadly, Sherry doesn't respond to Mat's final plea for some action.
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Hmm. It's like Fallen Angels except with astronauts. Axe really does have some sort of twisted preoccupation with the sky. BBH London has created the next entry in the brand's astronaut-themed ad campaign. In this outing, we see the after effects of interplay between a crash-landed astronaut and his lucky hottie.
Anyway, it's all to tout the fact showering with Axe is like showering like a hero. Which, of course, would be nice if it were true.
So back in the day, we had AOL chat rooms. Then Yahoo chat rooms. And, youngsters, this was before it was easy to see or send a picture of whomever you were chatting with. You had to use your imagination! Actually, that was usually a much better experience.
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Remember back in 2009 when BETC came out with Roller Babies for Evian? Well you should. The video, which featured a bunch of babies rocking out on roller skates, garnered upwards of 90 million views.
Now, BETC, along with help from We Are From LA, is out with a bit of a reprise. This time, it's all about getting down with your inner baby and how it's not really a bad thing to "live young" every once in a while.
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Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a native app, designing a separate mobile site, or recalibrating your primary website with responsive design.
Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, "7 Reasons to Consider Responsive Design for Your Company's Next Generation Website," explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.
Download the whitepaper now and make sure your website is appropriately designed for mobile devices.
On Monday, Dove released a video entitled Dove Real Beauty Sketches. In the video, several women sit behind a curtain and describe themselves to former San Jose police forensic artist Gil Zamora who creates a sketch of them. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.
The women are then shown the two versions of the sketches. The exercise was designed to combat Dove's claim that only 4% of women around the world consider themselves beautiful along with the fact they are their own harshest critics.
The findings are quite interesting. Give it a watch
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Men will do anything for a beer. In America, it's usually something stupid like hiding it in a giant fake swiss cheese so the ladies won't find it. But when it comes to Belgian beer Jupiler, men don't pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.
But let's not quibble, the ad is a welcome detour from what has become America's embarrassingly pansy ass male beer drinker -- or at least the pansy ass picture of men painted by American advertising agencies.
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