JetBlue Shows Support For NBA's Jason Collins

The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.

JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team."

The ad was posted to the brand's Twitter and Facebook pages and, predictably, the comments have been mixed.