Lingerie Retailer Introduces Bras For MILFs

Would Stifler's mom approve? Lingerie retailer, True & Co. is launching a line of bras for MILFs. No, seriously. And while the sexual innuendo is loud and clear, the brand has defined MILF as Mom I'd Like to Fit...as in provide the perfect fitting bra.

Using a Netflix-like algorithm to determine bras size (as opposed to the usual over and under measurements), the brand hopes to make the fitting process easier and more accurate.

A Mother's Day promotion encourages people to submit photos of their moms for the brand's Facebook MILF Gallery. Hmm. Wonder how this one will go over.