Movies have product placement. TV shows have product placement. And videos do too as marketers cut deals with record companies hoping to circumvent MTV's stance which prohibits the practice. The game is to see just how far you can go before you set off the MTV alarm. To marketers benefit, MTV is now lightening up on their strict ban. But limitations do still exist. An article in this Sunday's Boston Globe covers this increasing battle between record labels, marketers, and MTV.
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Newlyweds Nick Lachey (98 Degrees) and Jessica Simpson will open their lives up to fans via a new reality series for MTV. The cameras will catch the couple adjusting to married life, enduring reconstruction on their new home, and working on their individual albums. The cable network describes the show as a "reality trip reminiscent of I Love Lucy... without the script." The show, which is not yet titled, is expected to premiere in August.
Cool, another six pack and boobs reality show.
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You've seen those guys. The ones who drive around in expensive foreign cars trying to make up for the lack of something else in their life. Well, now we have an ad (fake) that speaks to this truth.
More great spoof ads over at Something Awful
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David Ball, Primedia's VP of Consumer Marketing, says the war, the recession, and other factors are having a negative effect on the magazine business.
"Magazines can't make money on newsstands anymore," said Ball. "Magazine wholesalers are going bankrupt and are being forced to change the dynamics of how magazines are sold. They want to be compensated for taking the magazines, not just on sell-through."
Subscription tactics and abusive telemarketing has also hurt, he claimed during remarks at the 2003 Direct Media Mailer Conference & Co-op, held yesterday in Westchester, NY. [via MediaPost]
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According to the Indianapolis Star, the NCAA has blocked the airing the Miller's second version of the Cat Fight Ad from the basketball playoffs. You know the one. The two babes mudwrestling. Seems a has finally been crossed.
"There has to be some sense of decorum in commercials," said NCAA president Myles Brand. [via adland]
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Hey, it's now a fasion statement. Why not use it as an advertising medium too.
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Cable's share of households in primetime was 46.7 this year compared to 43.7 for broadcast according to Nielsen Media Research.
More numbers here.
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Turner has introduced a new planning tool that hopes to dispel some of the preconceived notions that cable is not a viable alternative to television.
More...
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Over at Adverb, Mack Simpson writes about Roy Spence, President of GSD&M in Austin Texas. Apparently, Roy was so impressed with is alma mater's (University of Texas) performance in the NCAA tournament, that he wrote a rap about it. Read about it here. Listen to it here.
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