What's Wrong With Saturn's Advertising

Ad Age's Al Ries takes a look at Saturn's upmarket move and why that can be a bad thing. He claims companies should let consumers grow out of their brands at some point rather then trying miserably to hang on to them until death.
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Dot Coms Learn the Ad to Reveue Ratio

A new study out by Pegasus Research International and Ad Age takes a look at the ad to revenue ratio on dot coms over the past few years.
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More (and Bigger) Breasts from Miller Lite

The Miller Lite Cat Fight thing is already a parody of itself. Now we have the two beer babes clad in bikinis arguing by the pool. But this time, Pam Anderson, along with her gallons of saline, joins in and all three end up in a tantalizing pillow fight.

I love advertising! [via Ad Age's TV Spots of the Week]

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New From Nokia or Rather Nokia Spoofers

All phones vibrate but here's something that might be of actual use for those cold and lonely nights:

Purring Kitty - Bringing Pleasure to Your Nokia
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Will Extreme Sports Take Ad Dollars From Traditional Sports in Upfront?

Extreme sports has seen a rise in popularity yet traditional sporst remains strong. For a look at how each segment will play out in this season's upfront, take a look at MediaPosts' Point and Counterpoint look at the subject.
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ABC Looks to New Programming to Save Itself

"We lost our way, we made mistakes -- it was a mess," admitted Braun. "Our goal this season was to plant seedlings that would develop into a new comedy foundation. And the operative theme for our schedule next year is comedy, comedy, comedy, comedy and more comedy. We won't have branding like this year's 'Happy Hour' drive the schedule. We'll set up the schedule first, then see if there is a smart way to brand it."

"We looked into our past to learn about the future, and what we saw were family comedies and relationship-driven dramas," added Lyne. "Since we went into scheduling this season with very few shows to work with -- My Wife and Kids, According to Jim, NYPD Blue, The Practice, Alias, that was it -- we limited our focus to Tuesday and Wednesday, and the 8 p.m. hour. Next year we'll make a concerted effort to introduce new dramas from 9 to 11 p.m."

Marc Berman of MediaWeek takes a detailed look at ABC and its plans for the upcoming season.
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Another Ad That Speaks the Honest Truth About The Product

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Adrants Gets Some Seriously Excellent Press

"One of the most comprehensive advertising blogs I've come across is Steve Hall's adrants page. A media director at the RDW Group, Providence, R.I., Hall maintains a regularly updated, well-designed site. On the left side of his blog you'll find commentary on recent advertising-related news stories, while in the right-hand column, Hall has compiled an extensive list of links to advertising related news sites, industry resources, and other advertising bloggers."

Read the entire article here.
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The Next Season of Survivor

[via Apechild]
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McDonald's Moves Television Dollars to Digital Media

"The days of spending hundreds of millions of dollars on TV advertising is over. Reaching consumers is no longer TV driven."

With those words uttered by McDonald's SVP of U.S. Marketing at the 85th annual AAAA meeting, the media landscape is sure to change forever. [via Ad Age]
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