Here we have another (albeit, not new) in the increasingly long line of spoof ad campaigns. This one is from...oh sorry...not from...but done by someone who really really loves their Levis. Highly doubt this came from Levis but will that stop us from talking about it? Stop us from watching it? Stop Levis from complaining about it? Stop Levis from sending out Cease and Desist letters. No, no, no, and no. So...here is is...the Levis Jack Off Ad. Don't watch this if seeing guys do what they do when they need to do it offends you. Click picture to watch. Right click and download may work better. (1.5MB Quicktime) [via TTR2]
UPDATE: This is not new. And I should have known. It was posted 4 months ago on the other site I run, MarketingFix. I never promised Adrants would be completely accurate:-)
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Check this out. Sony is coming out with a new computer game. What are they hoping to call it? Shock and Awe. Yup, Shock and Awe. They are going to launch a game that will commercially exploit those who fought and died in Iraq. Sick! [via MediaGaurdian]
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"I think that the laddie category is oversaturated," says Richard Amann, president and publisher of Ramp Media, which publishes Ramp.
Well, no shit, Richie! Glad someone is saying it. Sure, us guys want boobs, babes and sex but after a while we need some sort of intillectual stimulation as well. Publications like Ramp and Razor are out to change that. [via MediaLife]
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OgilvyOne and Mindshare Worldwide have merged under parent WPP's umbrella and will now be called mOne Worldwide.
"mOne Worldwide enables us to provide our clients with the same high-level new media thinking and execution they have come to expect, but with the resources of a much larger organization operating on a global scale," said CEO Nasreen Madhany. "With its well-established leadership in all markets around the world, we are looking to mOne to dominate and lead the industry in both innovation and results."
You go, mOne. [via MediaPost]
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It's official. Murdoch now owns Hughes Electronics and the DirecTV satellite service. The deal went through for $6.6 billion yesterday. According to the deal, News Corp. gets 34% of Hughes and Rupert Murdoch will become Chairman of Hughes. [via MediaWeek]
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Internet advertising revenue in the U.S. totaled $1.5 billion for the fourth quarter of 2002, increasing over 2 percent from the third quarter, reflecting the first consecutive quarterly increase since the second quarter of 2000. Internet advertising for full-year 2002 totaled $5.95 billion. These top-line results are based on compiling data from the top 15 online ad sellers, which historically account for over 80 per cent of total industry revenues. The results of this revenue compilation are then extrapolated to calculate the total industry revenue figure. These estimates will be adjusted in the 2002 full-year report, including data breakouts, to be released next month. The Internet Ad Revenue Report is sponsored by the Interactive Advertising Bureau (IAB) and conducted independently by the New Media Group of PricewaterhouseCoopers (PwC).
While the $1.5 billion fourth-quarter figure decreased 9.8 percent from the same period a year earlier, it marks the first single-digit year-over-year percentage decrease since the first quarter of 2001. �The improved online advertising environment reflects a confluence of factors The publishers are offering a more manageable, uniform and understandable business proposition than ever before. The creative side has gotten smarter and is delivering compelling, entertaining content, which will only improve as the installed base of high-speed access users increases. This adds up to a fertile environment for the industry to right and propel itself,� said Greg Stuart, president and CEO, Interactive Advertising Bureau.
�The improved performance over the past two quarters reflects a stabilizing online advertising market, highlighted by continued strength in paid-for-search results. The recent upturn, coupled with forecasts of continued expansion of broadband distribution, bodes well for a strong year in 2003� said Tom Hyland, Chair, PricewaterhouseCoopers New Media Group.
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ABC is down for the count after being trounced by Fox. Just two of ABC's programs remain in the prime time top 40. And it's been in that position for six of the last eight weeks. Who ever dreamed Fox could do this back in the 'Married With Children' days? [via Boston.com]
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"In the sands of Iraq, our soldiers risk their lives for our country," says the voiceover. "At the same time, big corporations are abandoning our country and setting up phony tax shelters in the sands of Bermuda."
A group called the Bermuda Project is behind this campaign hoping it will stir congress into enacting laws governing a company's use of off shore tax havens. View the spot here.
Brings Tyco to mind doesn't it? [via USA Today]
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You just never know when a nasty event is going to get in the way of your ad campaign. That's exactly what happened to the Hong Kong Tourism Board. Nice campaign. Bad timing.
Story here via The Guardian.
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The GAP is taking its media out of house and out of project by project status and looking for a full service media buying company. [via Ad Age]
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