The COVID-19 pandemic has changed the way people interact and conduct their day-to-day activities. The social distancing and strict quarantining have also led to the realization that even when the pandemic is done and over with, we aren't going back to the way things were.
This is the new normal, and it's here to stay.
As buyers turn to the internet to scout products and make purchases, businesses and marketers are compelled to turn away from conventional strategies and adopt a more interactive approach to connecting with their customer base. And this effort is led by content marketing.
You may have heard that WordPress is the most popular platform for creating websites, but you can't be sure that WordPress is the right choice for you. Unlike Wix, Weebly, or Squarespace, WordPress is 100% free. So if you search for the word "WordPress Review," you probably won't find anything useful, as bloggers often write reviews about products for which they receive a commission.
To help make the right business decision, we have created the best WordPress software review that has the pros and cons of using WordPress so you can decide if WordPress is the right choice for your website.
During the last 20 years, the world of content creation has gone through some drastic changes. From making brochures and newspaper print ads, we are now in an era where content is everywhere, and it is mostly digital. Marketeers need to establish a presence on multiple offline and online scenes. According to the FotoWare report of industry trends, 72% of respondents reported having a noticeable increase of digital files from 2019 to 2020, a trend that makes no signs of slowing down. Therefore, marketers today must deal with more content than what they did before, which needs to be managed effectively if one wants to keep up with the competition.
Content marketing has been a buzzword in the marketing industry over the past few years. It revolves around answering your target customers' questions and providing them value (mostly free of cost) with evidence-based strategies.
Every business can benefit from content marketing strategies. There is no restriction based on the type and scale of the service you provide. Whether your business is big or small, you can use content marketing to increase your reach and attract more customers.
Content can be of several types. Marketers use written, visual, audio, and video content uniquely at different marketing funnel stages. Forrester claims that a buyer consumes almost twelve pieces of content before deciding to make a purchase.
'Content is king' is a popular marketing buzzword that becomes more relevant as consumers become more demanding and tech-savvy. It demands that businesses improve their marketing style to attract, engage, and turn their prospective customers to real customers.
Content remains the most efficient platform for businesses to connect with their audience, improve their brand awareness, expose your brand's jurisdiction, and grow trust.
According to an Experian Marketing Services research conducted in 2014, email marketing was the second most significant driver of traffic (8.15 percent) to a retail website during thanksgiving and black Friday sales. The research showed that internet search (41 percent) was used by customers looking for fair deals, followed by email marketing reach and social media, respectively.
"I want to write a book."
How many times have you heard this phrase? Forget it! How many times have you said it either to yourself or someone else?
If you look around, you'll find many people who want to write a book at some point in their lives. Still, only a few are able to do it.
Ever wondered why?
It's one thing to come up with an idea and another thing to convert it into a compelling eBook that's hard to put down. Many novice writers get carried away with the flow of ideas, while others lose their way in trying to create a perfect draft in the very first attempt. Writing an eBook is a long and complex process, but it doesn't have to be a daunting one (as it's generally considered).
As the rapid growth of technology continues, the influence that it has over anything digital also grows stronger. When it comes to website design, there are many trends that exist and as the years go by, these trends increase in number. As we recently entered a new decade in the new millenium, it's more likely that web design will be more innovative.
One of the main objectives of website design is to give visitors a satisfying user experience. An element that is vital to achieve that is the user interface. Designing an innovative and user friendly UI can make or break every web developer's work.
If you're a proud owner of a website, you probably know what the feeling is like. You've poured your heart and soul (and your savings) into the design and look of your website. You may have even paid an extra something to help your website load better and paid a third-party to handle your email marketing.
But, even with all of your efforts, you're still struggling to drive any quality traffic to your website.
Your first mistake is not hiring copywriting services (but we'll get to that in a minute).
No marketing strategy can be complete if you don't add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement.
According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It's a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone.
The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips.
No matter how big or profitable your company may be, there is no way to keep it competitive in the long run without content marketing. That's just the way things work these days - you need to publish a lot of quality content to raise awareness, build trust, generate leads, and drive conversions.
Content marketing is a huge privilege of the modern business because it helps you to approach highly targeted audiences around the clock - a feature traditional marketers could only dream of just a decade or two ago. A wide range of studies prove the potential of this marketing tactic: