Over two years ago, Bernard Urban rebranded his URBANadvertising company to become GIGANTIC. Last April, agency We Are Gigantic was born out of an MDC consolidation of its MFP and Kirshenbaum Bond & Partners agencies. We Are Gigantic was headed by Neil Powell who was formerly a partner at the now defunct MFP which suffered significant client loss.
Urban sued MDC for trademark infringement and recently won, effectively ending the existence of Niel Powell's We Are GIgantic. Oddly, the We Are Gigantic site, though taken down as part of the court decision, is now back up. It seems, Powell, or someone, is trying to get whatever business they can out of this drama. The We Are Gigantic site's contact section says "We've moved" and a telephone number leads a company called Tremendous, which, following We Are Gigantic, is pretty funny.
We've left a message for clarification on all of this and will share that with you as soon as we have a response.
While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.
OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.
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To hock its wares, Virgin always aims for just left of left-field. Looking for a flight? Seek thee out the least enthusiastic of the bunch. Need a mortgage? Geriatric sex should get you off. Investment aid? A pyromaniac ballerina can help you with that.
Virgin Money's latest campaign is no exception. It takes a kooky idea and makes it totally logical in context.
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OK, guys. Admit it. You know you've done something similar before. OK, maybe not as goofy as the guy in this Kohler commercial but when it comes to finagling your way into crossing paths again with that hot chic you just saw, let's just all admit the high school in all of us makes a bit of a return. So if you simply must have that hot female plumber who's doing work in the apartment next door, make sure you don't have a Kohler toilet. They ruin all the fun because, well, they just work.
Penny Denialer, the well-preserved materfamilias of Mackenzie Investments' "Denialers" campaign, began appearing in rich media ads on popular Canadian websites last week.
See her on Sweetspot.ca (you'll have to scroll way down). When engaged she'll say something decidedly wise like, "Whoever said money can't buy happiness was obviously shopping at the wrong website. Look at that." Then she'll stare with vacant Valley awe at the content of the page.
The ad invites traffic to burnrate.ca, where they can meet the Denialers, watch money burst into flames, and find out how to keep theirs from going up in smoke.
Put together by Lowe Roche, Toronto.
Having returned and recovered from SXSW last week, it's time to share some pictures from the week. If you have any interest in the festival which focuses on interactive, film and music, you've probably already read everything there is out there about the show. And if you've missed anything, all one has to do is entered SXSW or SXSW2008 into Google for thousands of results.
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