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Follow Ad Age's Digital Conference With Twitter

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If you're a Twitter user, you work in advertising and you really wanted to go to Advertising Age's Digital Marketing Conference today and tomorrow in New York but couldn't, you can follow the Tweets of those who are there. While there are likely many Twitterati there, the ones I know about are http://twitter.com/THespos1, http://twitter.com/steverubel and http://twitter.com/Armano.

by Steve Hall    Mar-18-08    
Topic: Industry Events, Social



24 Mini-Sodes Used to Hawk Manly Man Deodorant

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DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video



Spitzer Slapped, Long Gone, Social Influence Measured, Mini-Skirts Mobilize

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- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.

- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.

- The Experience Economist argues advertising will kill social media.

- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."

- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.

more »

by Steve Hall    Mar-18-08    
Topic: Brands, Campaigns, Social



VEGAS.com Employees Have it Good. Real Good.

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Aw, this is cute. Watch an apathetic VEGAS.com employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo.

This is part of a spankin'-new VEGAS.com TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America.

Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place).

by Angela Natividad    Mar-18-08    
Topic: Commercials, Promotions, Television



Gaspari Nutrition's Box Most Sought After Box on the Planet

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Leave it to Copyranter to find the raciest ads out there and leave it to Adrants to share them with you. While there are literally thousands of words (we learned many we'd never heard of while having dinner with the Fleshbot crew at SXSW) to describe that particular area between a woman's legs, "box" remains one of the most popular and one of the most goofed. So, it is without surprise, the headline next to a visual of 2007's Ms. Bikini Universe Marzia Prince with a box of body strength supplement Gaspari Nutrition in front of her, yes, box, reads, "The Most Sought After Box on the Planet."

What more can we say? Sometimes headlines just write themselves, don't they?

by Steve Hall    Mar-18-08    
Topic: Magazine, Racy



Ford Fusion Commercial Captivates

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Dark. Moody. Mesmerizing. Mysterious.Yes, we are attaching these descriptors to a car commercial. A Ford Fusion car commercial no less. In the commercial, we see a man drive off from the airport while a plane takes off. He then drives across land and see to arrive at the plane's destination to tell the woman he loves he forgot to tell her something before they parted hours earlier.

Adding to the cryptic intensity of the spot, created by Y & R Toronto, is the fact we never find out what it was the man forgot to tell the woman. Very, very nice.

by Steve Hall    Mar-18-08    
Topic: Best, Brands, Commercials



Interep Expected to File For Bankruptcy

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A tipster tells us Interep, facing repayment of $100 million in bonds, is expected to file for bankruptcy within a month. The move causes one question the viability of radio's current business model and how long it can last before it has to die or completely transform itself into something new and different.

more »

by Steve Hall    Mar-18-08    
Topic: Radio



Burger King Jacks Off Your Morning Tongue With Cheesy Tots

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Ah yes, that occasionally embarrassing morning moment when you find yourself (if you're a guy) tenting your sheets with no way to hide the fact you're sprung. Either due to that early morning dream about the hot girl you saw on Flickr and are now having sex with in your mind...or the serious need to take a piss, morning wood is something all guys have to deal with from time to time.

more »

by Steve Hall    Mar-18-08    
Topic: Commercials, Good, Strange



Both Parties Will Love the New Bush/McCain Lockstep Ad

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A new ad from the Democratic National Committee called Bush/McCain: Lockstep argues presidential candidate John McCain, since after 9/11, has been in complete agreement with President Bush regarding America's presence in Iraq. If you're a Republican, you'll love it because McCain will give you more of what you already have. If you're a Democrat, you'll love it because it highlights everything you dislike about America's presence in Iraq. Hmm. A political ad both sides can like?

by Steve Hall    Mar-18-08    
Topic: Commercials, Good, Political



Publicis Worldwide Wants LIONS. With HEARTS. And SPIRIT

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Get a load of the repositioning memo:

Not so long ago in our industry, the holy grail was an ad that "broke through the clutter," was "attention getting," "memorable," "persuasive" (ads usually measure by a copy test of an ad unit).


Today, in the new world of the internet, digital video recorders, mobile devices and myriad other technology -- all in the hands of an empowered consumer -- the new holy grail is maximized presence and multiplied exposure as a result of having an idea picked up, shared, played with, assimilated into the consumer's life.

Some call it viral; some call it buzz. Leading agencies must redefine their end goals in line with this fundamental new end game.

more »

by Angela Natividad    Mar-17-08    
Topic: Agencies, Bad



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