Advergirl is examining Web 1.0 versus Web 2.0 sites. Aside from the fact, the distinction is pointless and made up by geeks with nothing better to than invent a trend and slap a label on it, Advergirl (who we are most certainly not faulting here for trying to further explain the goofiness of the Web 2.0 thing) has collected nine categories of sites and asked readers to help come up with a better definition for and distinction between Web 1.0 and Web 2.0 sites. For us, the distinction is easy. Web 2.0 sites have bigger buttons.
OK, can we now move on to more important topics such as why the hell the brains behind sites like Firebrand think people give two shits about viewing and sharing ads social network-style. They're ads for fuck's sake!
This brainteaser killed about 45 seconds of our time. It is part of a new effort called Save the Toast, where a bunch of characters try saving toast by defaming stick butter.
The campaign, for Country Crock, is orchestrated Presidential election-style and only slightly less ridiculous than Election '08. Each animated character has a MySpace. See Bobby Biscuit's.
A petition and -- more to the point -- digital coupons are available at the website.
Of all the forms of product advertising in the world, we hold a special place in our hearts for personal hygiene efforts.
They walk this terrific moral and social line that's bound to result in lots of misunderstandings and wince-worthy ads. (Consider the moral dilemma sparked by the Dove and Axe campaigns. And the ads from when Lysol used to be a douche!)
For client Ban, Enlighten gives us Feel Ban Fresh. Follow the drama of small town Stinkton Heights, where everyone smells terrible and our protagonist, An Inconvenient Girl, tries unraveling the underlying problem. (On her MySpace, of course.)
It's times like this when we actually see Peyton Place in an idyllic light. Because while it housed plenty of skeletons, it lacked cheesy product promotion. ("Go Skunks!" Really?)
Last week a group of federal employees served as proxy reporters for a press conference regarding the California wildfires with the deputy chief of FEMA.
Why would FEMA want to stage a fake conference about the California wildfires? It's not only unethical; it's ... lame. It's like something you'd get in trouble for in elementary school ("Sorry, Mrs. Jewls, I couldn't actually find a famous person to interview, so I made one up.")
FEMA's excuse: it had no time to wait for real reporters.
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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.
The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.
Happy hunting. We're getting curious about the treasure on the other side of this rainbow.
We admire an agency that'll create a campaign, publish the fact they've done so, highlight the fact its city has the ugliest people and do it all without any client approval or charging a penny. Yup, Philadelphia's Gyro Worldwide has embraced the fact its city was just named the ugliest city in America by Travel & Leisure Magazine readers.
Before Philadelphia was crowned the ugliest, John Waters, during an episode of John Favreau's Dinner For Five, tried to get the mayor of the former ugliest city, Baltimore to embrace its hideousness and create a tourism campaign out of the fact. He reasoned the rest of the country would flock to Baltimore like paparazzi to Britney Spears' cooch.
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- You know a magazine is having a tough time when it hosts a promotion allowing potential subscribers to name their own subscription price.
- Here's a video explaining the launch of Ad Air, the company that recently placed a gigantic board on the ground next to the Dubai airport.
- If you're a fan of widgets, you might like Gydget. You can use it in you marketing programs to spread your brand throughout the world of social media.
- Survivor's got a lunch lady but Wieden + Kennedy's got a lunch lady blog!
- To promote its service from Sao Paulo, Emirates Airlines created a commercial the length of the flight, 14 hours and 40 minutes.
- If you like NBC's Bionic Woman - which seems to waffle between decent TV and crap not worthy of air time - you can visit NBCs Bionic site to see how...uh...bionic you are? Huh?
- Teen makes commercial for Apple iPod Touch.
If for no other reason than to talk about pissing, this Agency.com-created game for Meaty Bone, Mark Your Territory, lets you empty your doggy bladder all over various objects as they float by. Just don't piss on the cat and you'll be OK.
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It's not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let's you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn't get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.
Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank's site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she's talking about. Nifty
If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.
It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.
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