Remember that Domestic God promotion where you have to consume all the Dan Fielding stuff and try to guess who the sponsor is? (We don't either.)
On Monday, November 5, when his last video clips are released, Dan is going to reveal all on his MySpace.
"The mystery surrounding Dan and his sponsor has baffled online communities," the pressie swears. "Dan has built up an online following with over 100,000 people watching his video clips on domestic life."
If you happen to be one of those people, tune in at Dan's MySpace. The winner of the scavenger hunt gets a prize "worth 700 quid." It will probably be something (or many somethings) that you don't want.
Well whattayaknow. This is breakthrough stuff, people! Web ads placed within relevant editorial perform better than those placed run of site. And we needed a research study to tell us that. And, like most studies that confirm the obvious, the study itself is just a mechanism to get publicity for the company that sponsored the study. In this case, that company is online ad exchange company ContextWeb which...wait for it...helps advertisers place their ads next to relevant content.
Wow. It might just be time for a nap after hearing this startling news. That was a lot to digest. We might have to go revise every media plan we lazily whipped out yesterday and re-direct all our online ad placements to media that - thanks to this study - actually have something to do with what we're advertising. OMG! What a novel concept. We'll look like heroes in front of the client! Sorry, that nap's gonna have to wait. "Julie, quit giving the interns hard ons with that tiny miniskirt and go get me those media plans!"
Ad-supported mobile game distributor and mobile ad network company, Greystripe, today announced an agreement with Vivendi Games Mobile to distribute ten ad-supported titles which will be offered free through Greystripe's online and mobile gaming portal GameJump and through its AdWRAP Catalog Platform.
Game titles include After Dark, Flying Toaster and Amy's Hangman, as well as some Garfield titles including Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper. The mobile games will be distributed through Greystripe's AdWRAP Catalog Platform channels along with 21 web and mobile website partner and GameJump.
more »
An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."
Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?
Advertising Age reports the Super is 90 percent sold out. Yes, that's right. With a full three months to go, there's only ten slots left to sell. The 30 second spot is certainly not dead when it comes to the Super Bowl. FOX is asking $2.7 million per :30 and may increase its asking price for the remaining slots if demand warrants. $2.7 million, people. Yes, $2.7 million. That's where we're at. It must be nice to sell ad space for FOX this time of year.
For client Garanti Bankasy -- an online bank in Turkey -- agency Rabarba created this site that we can't even begin to pronounce, so we aren't even going to try: Yazik Degil Mi Carlos'a.
The slogan: "Sending the fastest left back on the planet to the bank takes at least 40 minutes, doing it online takes 1." Playing on that, soccer star Roberto Carlos runs a series of user-selected errands while trying to navigate Istanbul.
We weren't really sure what was happening most of the time but we liked the dismayed look that flashed across Roberto's eyes when we picked a new task. (Strangely, watching him accomplish them never actually revealed to us what we set him off to do.)
If your planning on coming to New York for ad:tech next week, you better get yourself over to the ad:tech site and register. Already, there's over 10,000 attending with a couple thousand or more likely to register between now and next Monday when the show kicks off at the Hilton New York. Over 300 exhibitors and just shy of 50 sessions will keep you busy over the course of the four day event.
Angela and I will be there and we'd love to meet you. One of these years we'll get around to having our own Adrants event during the week but there's certainly no lack of parties already scheduled. You can check out the handy Google calendar we made for the parties and an accompanying Google map to help you find your way to all the parties.
You can still save 20 percent on the registration fee by using the discount code ATNYS1 when you register. We hope to see you there for all the learning, booth babe viewing and social events.
Adrants reader Steve from Brand Canada Blog tips us to yet another contextual/text advertising oddity. Squeaky clean Disney site Disney Family has found itself hovering over a video of the stunningly curvaceous and undeniably hot "Andrea" as she fondles her (clothed) breasts, removes her shorts and tantalizingly plays with her thong while swinging her impossibly perfect booty in front of her webcam for horny guys to admire.
While we're sure guys who occasionally get horny and occasionally view racy webcam videos are also be fine, upstanding students, professionals, parents and role models, we're thinking this isn't exactly the mood Disney was hoping its potential target audience would be in when viewing its family-focused ads. After all, moods like horny tend to distract people quite a bit from just about everything except matters directly in hand. A captive audience for sure but captivated by something entirely other than an annoying text ad. Besides, thoughts of family fun aren't likely to be top of mind at this particular moment.
more »
Ty's Ty Girlz hit us with their latest effort, Ty Girlz Q&A. Watch a doll ask members of the general public questions about shoes, Obama and hybrid cars. It's a little like Sesame Street's Word on the Street, except ditzier and less funny.
We think this is Ty's way of telling us the Ty Girlz care about what matters.
Anywho, thanks out to Animax for sharing it.
- Yawn. Another creative sets up shop and poaches creatives from his former shop.
- Anne Coulter gets Obama Girl treatment.
- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.
- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.
- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.
more »
|
