« Last week 21-Oct-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  | Next week 4-Nov-07 »

Hitwise Says Facebook Still Rules Over Google's OpenSocial

opensocial2.png

Hitwise took a look at Google recent announcement about its new social networking endeavors and how that partnership stack up against social networking giant Facebook. Adding together the heft of LinkedIn, Plazo, Friendster, and Hi5 (though there may be others added), Hitwise concluded Facebook is still ten times larger than Google's OpenSocial architecture.

more »

by Steve Hall    Nov- 1-07    
Topic: Research, Social



Make My Logo Bigger Cream Promises Years of Logo Pleasure

make_my_logo_bigger.gif

These days, it's all about bigger. Actually, it's always been about bigger. Bigger breasts. Bigger penises. And...yes, bigger logos. Agency Fusion is celebrating our lust for the bigger with its Make My Logo Bigger site. The site features Make My Logo Bigger Cream which promises to transform your tiny, insignificant little logo into something so mammoth it's guaranteed to provide years of intense pleasure. The cream works offline, online and is available for three payments of $29.99 which comes with White Space Eliminator to eradicate all that wasted space in your ad.

Bubba says, "My logo is so much bigger now!!!" Indeed, worthy of a porn star.

by Steve Hall    Nov- 1-07    
Topic: Agencies, Good, Spoofs, Strange



Aquent Awards Prizes For Halloween Site Makeover

aquent_halloween.jpg

It's one day late but Kevin Bonixe of Bridgewater, MA one a contest Aquent held to privide Aquent's website with a bit of Halloween spookiness for a day. Out of a filed of 40 contestants, Kevin's revision of the top banner on the Aquent site was chosen as the winner. He received a prize of $275 and his work will be featured on Aquent's Talent Blog. He also received honorable mention for an additional submission and for that, Kevin will receive some Adobe reference books. You can view his winning entry here.

by Steve Hall    Nov- 1-07    
Topic: Promotions



Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit

sharapova_crotch.jpg

Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."

Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.

more »

by Steve Hall    Nov- 1-07    
Topic: Agencies, Celebrity, Policy, Racy, Strange



eBay Kidnaps St. Nick. Does this Mean We Have to Bid for Presents?

kidnap_santa1.png

Okay, this is only slightly horrifying. Watch your friends at eBay kidnap Santa.

This was part of an unbranded guerrilla campaign that went live last week.

The kidnapper's manifesto is stated at Santa Kidnap. Naturally, it's all in our best interest. (Kind of like Abu Ghraib?)

Credits: Total for digital and media work; Tequila for creative (man, we don't like most things they do, do we?); and LAVA comm for seeding.

by Angela Natividad    Oct-31-07    
Topic: Brands, Guerilla, Online



The Cookie May Crumble With 'Do Not Track' List

chocolate_chip_cookie_bitten.jpg

Today, a group of privacy groups declared war on advertisers by asking the Federal Trade Commission to establish an online Do Not Track list similar to the offline Do Not Call list. The Consumer Federation of America and the World Privacy Forum, among others, want marketers to stop using cookies which enable behavioral targeting.

There has been much debate on the merit of cookies and their use to track online behavior. Marketers argue it makes the online experience better because ads are more closely targeted to the individual. Privacy advocates claim advertisers have no business collecting information about where on the internet someone has gone unless consent has been given.

more »

by Steve Hall    Oct-31-07    
Topic: Online, Opinion, Policy, Tools



Pomade = Sex? You Got2B Kidding

got2b_pomade.png

There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."

It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?

Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.

Put together by BBDO West.

by Angela Natividad    Oct-31-07    
Topic: Bad, Brands, Online, Strange



The Gadget Show's Suzi Perry Gets Her Own Game

suzi_perry_nokia.jpg

Courtesy of UK viral game maker TAMBA Internet, The Gadget Show's Suzi Perry now has her own game called Suzi Says. To play, you have to grab the items she tells you to. Sounds easy? It's not. But it really doesn't matter how well you play because after the game, you are treated to a video of Suzi undressing while a Nokia N95 strategically covers the NSFW parts.

What's this promoting? Um. Sorry, We have no idea. We are easily distracted.

by Steve Hall    Oct-31-07    
Topic: Games, Good, Racy



Dwyane Wade Love Letter Becomes Promotional Vehicle for Converse

Dwyane-Wade-Dunk_web.jpg

Aww. Miami Heat player Dwyane Wade's letter to basketball reads like an earnest, and early, version of Common's "I Used to Love Her," a love letter to hip-hop.

But unlike hip-hop, the game doesn't start turning tricks in adulthood.

The letter is the inspiration for a Converse promotion by Anomaly. The spot, "From Robbins, Illinois," started airing on October 28th. Around that time, the Wade 3 signature basketball shoe was also released.

See the spot and behind-the-scenes footage here. The :60 piece does a good job of capturing a moment that apparently meant a lot to him.

Also, Wade is really into triangles.

by Angela Natividad    Oct-31-07    
Topic: Celebrity, Commercials, Good, Promotions, Sponsorship



Agency Life Making You Twitchy? Game On!

riesterkickball.png

Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.

Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.

This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.

by Angela Natividad    Oct-31-07    
Topic: Agencies, Events, Good, Social, Video



« Last week 21-Oct-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  | Next week 4-Nov-07 »