While we do kinda like the production and FX work Martian Labs and Digital Kitchen did for this last Altoids spot from Leo Burnett, we do seriously have to question what was going on in the minds of the creatives when they thought it's be cool to show an atomic bomb-like mushroom cloud made from an Atoids package dropped into a sea of chocolate. Is the Altoids Chocolate mushroom cloud the next third world country threat? Curious, indeed. Perhaps it's just a fitting, insiderish finale to the years of mostly great work Leo Burnett has done for the brand.
This Terra News print campaign by DM9, Brazil has apparently confused readers with its use of strings, says AdPunch. The logic was to suggest that behind every action lie a series of events that led up to it, and the hope is that the user infers this series of events will be clarified on Terra News.
Campaign text reads, "And suddenly you start seeing the world more clearly." They probably would have sparked less confusion with a more direct caption like, "Every string has its source," or maybe that's more confusing. It's hard to tell from here; hindsight's always 20/20, isn't it?
Variation here, yo. (Be forewarned: That one has a ton more strings, which probably didn't help clarify matters. Really. It kind of looks like a loom. Like, if we had yarn right now, we'd totally cut out the ad and make a blanket. A really, really small blanket.)
- Massachusetts, as has been discussed for some time, is considering a proposal that would create commercial free zones within public schools.
- Dunkin' Donuts and Mapquest have partnered for offer MyIcedCoffee, a site that helps travelers plan trips while making sure a Dunkin' Donuts is close by.
- George Parker meets advertising's New Kids on the Block at the PSFK London Conference and realizes there's hope for the business.
- Though not to the extent of the full on female bodybuilder freak show, Boddington Beer seemingly wants us to believe its beer gives women bulbous curves where we don't usually expect them.
- Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 and an increase of 205 percent since 1996, according to the 2006 edition of the Gay Press Report, the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.
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We don't know what's worse; having to slog through no less than eight pages just to read one article or having to endure the annoyance of trying to figure out which ad banner was auto-playing audio so we could turn it off the read the article in peace. All of this on a site that should now better: iMediaConnection.
Anyway, distractions aside, marketing consultant BL Ochman has written a concise, illustrative and educational article about social media, the brands that have excelled at it and the brands that have failed miserably. Citing famed failures such as the Edelman-created fake Wal-Mart blogs, Microsoft's supposed "bribing" pf bloggers with free Vista-equipped laptops and Sony's fake PSP blog, Ochman slaps brands upside the head for their idiocy.
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Leo Burnett Spain was just awarded the Grand Prix at the San Sebastian Advertising Festival for a campaign that ran last fall for Turner Classic Movies which involved outdoor elements that chided people for not having watched classic movies. Taglines such as "This guy still hasn't seen 'Rear Window'" and "This guy still hasn't seen 'The Apartment'" were emblazoned on parked cars as well as on scaffolding. You can view a video of the campaign here.
AdColor, a newly formed coalition which will "serve as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising, and media industries to identify current issues and opportunities around diversity" has introduced its AdColor Awards, which is meant to honor outstanding work done by "diverse professionals at the junior, mid and senior levels in each segment of our industry."
Sponsored by ANA, AAF, AAA and Arnold Worldwide, the award ceremony will take place during the ANA Masters of Multicultural Marketing Conference November 4. Nominations are due August 1. Check out all the details here.
IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.
The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.
This Orbitz game, which involves some really weak shakram-like throwing, is amusing until you realize how much it sucks, which takes about 35 seconds.
It's also way too salesy. Why don't you give Wrigley's a call? They know how to throw together simple brand-oriented games that are actually fun.
Orbitz last disappointed us about a month ago.
Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.
Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).
So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.
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There are unconfirmed and likely false rumors floating about that Nike will sign a marketing deal with high school pole vaulting sensation Allison Stokke. A few weeks ago, Stokke became the subject of a leering Internet drool fest much to the chagrin of Stokke and her family who felt, first hand, what's it's like to be the object of Internet admiration. While images of Stokke are said to have been circulating for years, it wasn't until an image of her posing her her pole appeared on the sports blog With Leather that things broke loose.
Stokke, 18, is a senior at Newport Harbor high school in Newport Beach, California, set the freshman female pole vaulting record of 12' 8" and now jumps consistently over 13 feet. She's won titles, broken records and earned scholarships but now she's feeling the unfortunate fame of becoming an Internet celebrity. At first, she kept it a secret when friends tipped her her images were beginning to appear all over the Internet. Shortly after that she told her parents and has now considered consulting handlers to deal with all the sudden media attention.
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