- Cynopsis reports, "ABC will test the hour-long user generated news show i-Caught for six weeks from August 6 in an attempt to get the YouTube generation interested in TV news." Great. More fake news.
- Agency.com has begun to restaff its management void. Joining the San Francisco office as president is Jordan Warren most recently with Eleven, a 50 person agency he started seven years ago.
- The porn film Pirates is hitching a ride on the Pirates 3 publicity train.
- George Parker keeps us updated on the continuing Julie Roehm saga discussing her recent suit against Wal-Mart.
Naked has launched a blog that includes aggregated content from employee's online places and spaces.
- Even as online video grows exponentially, television viewership has not decreased.
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It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.
This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.
We wonder whether or not Eva Longoria's handlers will be happy when they see this Tonic Night Club Latin Seduction Fridays poster sent to us by Sanj the Toronto nightclub has currently placed around the city. Celebs must always walk that fine line between underexposure and overexposure but we don't think this is exactly what the Eva Longoria camp had in mind. We'll make easy for you, lawyer. The club's number is 416-204-9200.
Of course, this whole thing could just be part of an elaborately masterminded underexposure campaign. The image on the poster originates from this earlier image of Longoria.
We're trying to decide what we can say about this ad, short of "Corona makes Jumanji." But no, we can't think of anything.
If you drink Corona, you will have Jumanji. Or screaming orgasms. Hopefully not both at the same time.
If you've been in this business for any amount of time, you've sat through your unfair share of mindless meetings during which dense data is pointlessly pontificated to the point of insanity-laced frustration. Half way through the presentation you want to jump on the presenter and beat them to a bloody pulp for stealing yet another hour you'll never get back. This presentation from Good Magazine might also cause you to jump on the presenter but with entirely different motivations.
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- It is said NBC will, today, confirm the firing of Network Entertainment President Kevin Reilly. He will be replaced by William Morris Exec Ben Silverman.
- Facebook is getting in bed with marketers with a new release that lets software developers create branded applications which will integrate with the site.
- Miller Brewing is heading over to Saatchi & Saatchi for some Lovemarks goodness.
- All your feeds are belong to us.
- Julie Roehm goes after Wal-mart...again.
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So 72andSunny got together with some esoteric music-makers to put some weird shit out on Zune-Arts.net. The most current of these is a little video called Los Corazones, animated by Punga, and set to ³Lex² by electro-rock band Ratatat.
The spot reminded us of Boy Meets Girl - it's got that noir innocence going for it. It also features self-conducted organ donation, which we're increasingly convinced is the only way to show love. How very Dirty Pretty Things.
Check out the spot at the Zune Arts site. It's the one with the two bear-looking things. One is yellow and one is dressed in a skeleton suit.
If you need more coaxing, there's a live heart transfusion, followed by plenty of dancing by said bear-looking things. Need we say more?
Left by a commenter in yet another story about Axe and their hate-to-love-it, love-to-hate-it Bom Chicka Wah Wah oddity, comes Douche Cologne, that, if the marketer and the agency conveyed the truth about Axe users, would become the next ad campaign for the brand. Poking fun at everything from pop collars, striped shirts, bottle service, house music, Scarface lovers, shirtless MySpace pictures, Abercrombie and Diesel, this spooftastic piece of hilarity sends all the metrosexual wannabes home to their mothers.
Hey all you 20 and 30 somethings conquering the world from inside the creative conference room, the older set wants you to know they're still alive and they have a lot of money to spend on that product you should be marketing to them. Oh sure, it's much more fun to develop a campaign for the standard but utterly meaning 18-49 demo but if you want to make some real money, the action's squarely with the over 50 boomer set. Unliver's getting in on the action. You should be too.
Recent research from Unilever's Boomer Project finds 45 percent of households are boomers but they make 60 percent of all packaged goods purchases. That's found money my friend. So what are you waiting for? Get out there and pitch the Depends account!
Though it's hard to believe, people, apparently, still use the yellow pages. Or at least yellow pages publishers would certainly like people to.Or maybe it's just an Israeli thing. Young & Rubicam Israel sends us these outdoor boards which continue the endless creative twists that yellow pages categories offer for fodder. From circumcision to couples therapy, this campaign still finds humor in a decidedly boring category. See all the boards here and a TV spot here.
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