Hardee's Celebrates Booty-Less Women With FlatBuns

Not to be left out of the whole Angus Burger thing, Hardee's has crafted FlatBuns, a cheesy, Geocities-style site that worships Flat-Bun Bettys or, girls with no ass. Celebrating pancake butts, miss six o'clocks, and boney bottoms, FlatBuns makes it known every female isn't born with a Jennifer Lopez or Hayden Panettiere-like butt. It's all part of their promotion the the chain's Patty Melt Thick Burger...with grilled, flat rye bread.

Haggar Makes Reverse Sexual Harassment Cool

Writing on Make the Logo Bigger, Bill Green questions Crispin Porter Bogusky's use of sexual harassment in the office place as the focal point of one of its commercials for Haggar. Because the spot focuses on male sexual harassment, it's perfectly fine to turn it into one big joke. Watch the spot. Now watch it again but imagine the men as women and the women as men. Would that approach be acceptable? Would it pass the PC test? We think not.

Yea, yea. We know. It's a joke. We get it. But consider this. Why is it OK to joke about male sexual harassment while, at the same time, it's not OK to joke about female sexual harassment?

Your Girl's Gonna Get Wet

Any campaign with the headline, "Your Girl's Gonna Get Wet," is bound to cause a bit of attention and make one think, "Hmm, I better be there for that," which is why the payoff to the headline is "Make Sure You're There Too." OK, then. We will be there. If only we knew where "there" was.

Ah, yes, the glorious teaser ad. While the association of girl, wet and tease together is oh so witty, the visual in the teaser get's one's mind out of the gutter in time to realize it's probably an ad for some water park. You decide. The posters are placed around a mall in Toronto.

HBO 'Big Love' Campaign "Tricks" Viewers With Spoof Fragrance, Viagra Ads

If you haven't watched HBO's Big Love, you really should. It doesn't matter that the show's about a polygamist family focusing on a guy with three wives and three houses and they're battle to "fit in" while navigating the difficult restrictions "their own kind" place upon them. What matters is the show's keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature which spoofs fragrance and Viagra ads in a way that makes the lifestyle seem normal while also poking fun at it.

The spots (here and here) have been released on YouTube and fake ads have been placed on the HBO Big Love site. Spoof-like print ads are also part of the campaign and will be placed in sections relevant to the individual ad's focus.

Mid-Life Crisis Campaign Alienates Both Young And Old

Squarely Placing the VW Passat alongside the Chevrolet Corvette as badge of the mid-life crisis, TribalDDB UK has launched Mid-Life Crisis Retreat, a site built specifically for 40 and 50 year old men who think they've still got game and believe tighter clothing, among other horrific things, makes them equally as hot as a 25 year old underwear model. The video-heavy site offers up test to determine just how badly one has fallen into the mode of mid-lfe crisis. And, of course, you can send the test to a friend so they, too, can wallow in the self pity that is the mid-life crisis. This is some really uplifting stuff here, folks.

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Watching CNN Will Warn You, Distract You While Robbers Clean House?

Our first reaction to this Turkish CNN ad by DDB&Co., Istanbul, was "Hey, they're staring at us." Our second reaction was, "...Hey, that's mean." (See variations uno and dos.)

Consequent two-second bummed feeling aside, we thought the in-the-box effect was mighty clever. But one could probably argue CNN more distracts than informs, because while the watchers idly admire us looking doe-eyed and confused, their houses are being robbed/hit by helicopters/scorched.

Slogan: "Be the first to know." Right, so you don't find out during 15 minutes of consequent lame, post-disaster.

In Print Form, Corona's a Moonstruck Experience

This simple piece by Corona is a nice demonstration of why the nation's favourite beer import should be seen and not heard.

And per AdCritic, which dropped the ad into our laps, it's a nice way of illustrating why its dependency on the lime should be considered a luxury, not a euphemism for its otherwise-ick factor.

It kind of brought this to mind though, which is totally not Corona's fault.

Nike Builds Spanish 'Momentum' with Carnal Drumbeat

We're taken by the infectious pulse of this Spanish Nike ad by Villarosas and production team Agosto. Dubbed Momentum, it showcases an underground battle between famous sports stars, flanked by gypsy drummers.

The audience, which ranges in flavor from urban grit to the polished elite, share a proud-faced intensity that pretty much embodies the emotional Nike ethos.

The press release calls "Momentum" a recognition to "the optimum moment that Spanish sport enjoys." Nice way to put it.

Translation of the closing challenge: "Are you brave enough to be the next?"

Virgin: 'You Rule! Oops, Except Not.'

For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.

This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.

To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."

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Goodby, Silverstein & Partners Wins ADC Hybrid Gold

Thursday night at its 86th Annual Awards Gala, the Art Directors Club awarded Goodby, Silverstein & Partners its Hybrid Gold for the agency's work on the California Fluid Milk Processing "Milk Aliens" campaign.

The ADC's Hybrid category awards integrated visual communications workwhich "transcends conventional uses of media." Extending its 'Got Milk?' work, the agency created a fictional world in which California cows were being abducted by aliens and taken to a distance planet, whose residents were in dire need of their "white wonder tonic." We think the work is deserving of this notoriety.