For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper from Prestige Marketing explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:
Essentials and rules all businesses should follow in social media
Review of social media trends for 2013
Forecast social media trends for 2014
Download this whirepaper now and gain valuable knowledge on the fundamentals of social media and ensure your brand is ready to hit 2014 with both feet on the ground.
It's a forgone conclusion a nightclub is one of the more unlikely places to meet the love of your life. One night stands? Sure. Life long relationships? Less likely. But that sure doesn't stop everyone from trying. But wouldn't it be nice if there were something to help break the ice and start things off a bit smoother than the proverbial, "Can I buy you a drink?" or "What's your number?"
Mindshare Worldwide has partnered with Shzam to launch AUDIO+, a program to help leading brands audit, map and capitalize on the sound-based elements of their advertising campaigns. The two companies will work together with Mindshare clients to facilitate consumer interactions via second screen mobile devices using the Shazam App.
Currently, text, video and image assets are all easily monitored and distributed as part of a brand's paid, owned and earned media strategy, but audio assets have for the most part gone un-monitored.
AUDIO+ aims to address this by auditing, mapping and then helping brands use their audio assets to provide insights to clients into the ROI on sound-based assets. All of the client's advertising campaigns with audio can be Shazam-enabled, presenting different mobile experiences to consumers depending on the type of media or placement.
Belgium has never hosted the Winter Olympics. Why? The answer is simple. The country has no mountains. Well that hasn't stopped the country from producing a World Champion snowboarder. And to celebrate that fact, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium.
It's a great way to ruin your snowboard -- they're snowboarding on dirt -- but it's an inspiring message set to the tune of Jacques Brel's Le Plat Pays (The Flat Land), a popular song in Belgium.
If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are Assholes video in which a guy, seemingly with access to some kind of big data warehouse, has all the data he needs to pick up a girl in less than 30 seconds.
Really. Forget all the business buzzwords and mumbo jumbo. This creepy dude has it down to a science. If only consumers were as pliable and compliant and the woman in this ad, brands would be getting laid whenever they felt like it.
We've never had this happen to us to we guess we'll have to ask the ladies. Have you ever had your closet put it a giant "Stop" message in front of you before you reach in to select your dress for the day? The woman in this Braun ad gets a stop message seemingly because she has not shaved herself smoothly enough to be "allowed" to don the dress. Or because the computer that controls access to her closet hasn't yet decided whether or not she's smooth enough to don the dress. Or something like that.
Perhaps summing up this Mike's Golf Club Shop ad the owner, Mike Mixson, shot with his camera phone, YouTube commenter, VicInNocal wrote, "That's what all ads should be - just something quick that describes what it is you do or what service you offer, and where people can find you. Not some forced & lame attempt at being funny or groveling for customers like most modern day commercials do. This ad reminds me of "Head On, apply directly to the forehead. Head On, apply directly to the forehead."
OK so this isn't quite prankvertising. Well, maybe it is but it's far more mild than what we've seen recently. And that's actually rather welcoming. This particular piece of work for Canada's Royal Roads University is less about scaring people and more about giving them the information they need in a way that's a bit more human than most marketing efforts.
More from the Adrants Whitepaper Series. How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?
As a marketer, you know that understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.
Download this whitepaper, Beyond Last Touch: Understanding Campaign Effectiveness, which will answer those questions and explain new attribution approaches and digital metrics that will help you track and and improve your online campaigns.
In a quaint village where everyone walks around naked because, one assumes, no one has ever heard of clothing before, one man, during his morning walk in the woods, stumbles across an epic discovery; a pair of jeans.
At first, he doesn't even understand the function of the jeans. He tries to eat them and make tea with them. Finally, he tosses them on the bed and sits next to them. He glances over and notices they are shaped like his legs.
So there was that thing where this creative got a job by taking advantage of the fact creative directors Google themselves. Now there's this other thing where this creative deliberately lost her passport in order to land a job in New York.
Miruna Marci created 20 copies of her passport designed to looked just like a real passport but, instead, were crafted to function as her portfolio which she calls her "passfolio." In the passports were her resume, her work and her bio. Marci dropped the passfolios in front of her favorite agencies in New York. So far, she's landed four interviews.
Justin Beegel, CEO of Infographic World -- yes, there is such a company -- has identified the top five mistakes companies make when creating infographic campaigns. And, of course, what you should do to avoid those mistakes.
According to Google, searches for infographics have increased 800% in the last two years. with so many infogrphics floating around out there, you might want to takes every possible step to insure yours stands out from the crowd.