Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen's 2011 spot "The Force" continues to hold onto the top spot, according to data released today by video ad technology company Unruly.
The auto brand's commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor's commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia's World Cup ad, "La, La, La" - featuring Colombian pop princess Shakira last summer (5,875,075) - after more than three years in the #1 position.
Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they'll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.
Sadly, these inquisitive minds will get less than half the story.
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.
In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.
There's just something about Japanese ads. The right amount of goofy. The right amount of innocent fun. The the right amount -- read: complete lack of -- political correctness. These elements combine to make truly light-hearted, fun advertising.
Now you're going to have to stow away your Facebook-style outrage to enjoy this one but try. Really try.
OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.
While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that's what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.
According to News Corp. Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.
Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, "We are on the hunt for fashion interns! Email your CV to email@example.com or tag friends who might be good candidates"
Long, long ago in an alternative galaxy far, far away, Mark "Marky Mark" Wahlberg stripped down to his underwear in, perhaps, the hottest celebrity-fueled Calvin Klein ad since Brooke Shields cooed "No one comes between me and my Calvin's."
Twenty-three years later, another music sensation, Justin Bieber, has donned some Calvins and bared his body for all to see. Now we all know there's simply no comparison between Wahlberg and Bieber but Bieber did get to shoot his ad with the super-hot, and previous Calvin Klein model, Lara Stone.
While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.
As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of...someone or something. A lady then runs up and yells, "Hey..."
There's not much more to say about this work from creative agency Langland that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.
Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.
Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.
Channeling 42 Below Vodka, Hendricks's Gin (which, by the way, is awesome) is out with its first animated spot touting the brand's unique combination of rose and cucumber. The ad will air on the brand's YouTube channel, Facebook page and other social properties.
The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.
Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60 million employees choose to talk about their employer online.
The good news is that their message is overwhelmingly positive; the bad news is that all this employee advocacy is happening beyond your awareness. Employees share about your company on social media without training or any guidance on brand safe content.
According Proskauer Rose LLP's Social Media in the Workplace: Around the World 3.0 survey, 90% of companies now use social media for business purposes - up from 60% a year ago. However, many business leaders are uneasy about asking employees to help attract new employees and new customers on social media. Businesses are stuck in this contradiction because they fear what employees will tell the world.