Prankvertising Stunt Invites Speeders to Their Own Mock Funeral

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Belgian ad agency 20Something created a stunt for road safety organization IBSR/BIVV whereby loved ones were invited to their own funeral in an effort to, well, get them to stop speeding. Yea, they used a funeral scenario to deliver a marketing message.

Why these invitees didn't get up in the middle of the funeral and leave (or laugh) once they new they were in an ad makes us ponder. But from a marketing standpoint, the message seems to have succeeded. Or at least succeeded in being seen. Currently, it has 1.1 million views since being launched two days ago.

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by Steve Hall    Apr- 9-14    
Topic: Guerilla



Bulging Boobs Cause MTA to Revisit Advertising Standards

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Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its advertising standards.

In the letter, Glaser wrote,"Tens of thousands of children ride the transit system every day to go to school. The MTA is a public conveyance, subsidized by $190 million annually in the state budget, plus over $5 billion in dedicated taxes. The public has a right to expect that the MTA will strive for a family-friendly environment."

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by Steve Hall    Apr- 9-14    
Topic: Outdoor, Policy



Bob Hoffman Says Marketers Are Drowning In Their Own Bullshit

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In perhaps the most entertaining talk given during Advertising Week Europe (or any conference for that matter), Bob Hoffman, legendary ad man and author of the Ad Contrarian ad blog, said marketers are bullshit artists who can't be trusted. He claims they have been wrong about almost everything that has happened in the last ten years.

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by Steve Hall    Apr- 9-14    
Topic: Industry Events



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Half Naked Man Says the More Sex We Have The More Lives We Save

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In a new video created by TDA_Boulder for Sir Richards Condom Company, Andrew Kresge, director of operations for Sir Richards, says, "I'm doing my part to help the world. That's what we do here at Sir Richard's. For every condom you purchase, we donate one to a developing country. So far, Sir Richard's has donated over 2.5 million condoms."

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by Steve Hall    Apr- 8-14    
Topic: Racy



Barton F. Graf's 'One Continuous Floor' Parodies Barbarian Group's Superdesk

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In one of the drollest video deliveries we have ever seen, Barton F. Graf 9000's Gerry Graf and "spacial philosopher" Rose Sacktor offer a tour of the agency's office highlighting its amazing features such as its one continuous floor, see through materials otherwise known as windows, discontinuous desks and poles that prevent the floor above from falling on your head.

Nothing like dry wit to sensationalize normality.

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by Steve Hall    Apr- 8-14    
Topic: Agencies



Baby Chicks Take First Flight to Death in Student-Created PETA Video

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David Hakimyar, a student at the Filmadademy Baden-Wuerttemberg in Germany, created a commercial for PETA which tells the sad story of what happens to male chicks as they attempt to take first flight.

While the work is not official PETA work, the cause group did give Hakimyar permission to use the PETA logo and he tells us PETA will be posting the video on their official channel as well.

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by Steve Hall    Apr- 8-14    
Topic: Cause



Holland's Pim de Koel Aims to Teach Americans What's Really Cool

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Remember Pim de Koel? The guy from Holland who, last year, was all about what's cool and why Holland has it in spades. Created by Mustache, the video garnered upwards of one million views.

Now, Pim de Koel is back and he's pondering the question, "Can cool be taught?" In episode one of new video series, also created by Mustache, Holland's King of Cool grabs one American and teaches him Holland's original cool.

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by Steve Hall    Apr- 8-14    
Topic: Campaigns



Most Interesting Man Solves Depressing Realization Cinco de Mayo Falls On A Monday

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The Most Interesting Man is bummed out. He's depressed. He's sad. Why? Because Cinco de Mayo falls on a Monday. A Monday! What a bummer! No one wants to party on a Monday. That'd be like trying to get the Geico Camel to do his Hump Day thing on a Saturday.

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by Steve Hall    Apr- 8-14    
Topic: Brands



How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising

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These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media marketing. But, sadly, television still gets the lion's share of ad spend. Isn't it time for enterprise brand marketers to demand their TV campaigns work harder and smarter?

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by Steve Hall    Apr- 8-14    
Topic: Television, Tools



Pervy Upskirt Shot Touts American Apparel Miniskirt Line

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It's been a while since we've seen shenanigans from American Apparel. But an image currently on their website promoting a new line of miniskirts features a women wearing a pleated miniskirt bent over exposing her underwear. And it caught our attention.

As many have noted, the brand seems uninterested in actually showing the skirt and far more interested in pervy titillation.

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by Steve Hall    Apr- 4-14    
Topic: Racy



5 Ways Brands (And Agencies) Can Avoid Looking Like Pompous Bufoons

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Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film.

So it is in the marketing world. Otherwise savvy executives are easily caught up in the "marketing magic" of social networks, online analytics, mobile services and the like. But without a strong plan for your brand in place, all the social campaigns, multi-dimensional database modeling, and mobile apps in the world won't accomplish your marketing goals.

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by Steve Hall    Apr- 4-14    
Topic: Opinion



Hip Hop Artists Uses AT&T's 'It's Not Complicated' Ad to Promote New Album

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To help promote the launch of Future's sophomore album, Honest, hip hop insider Karen Civil has released a video that pays homage to AT&T's It's Not Complicated campaign. The video, which as far as we can tell, is an unaired spot originally created for the campaign (we are confirming), features It's Not Complicated frontman Beck Bennett and the usual bunch of kids.

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by Steve Hall    Apr- 3-14    
Topic: Video







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