5 Campaign Tips Inspired by the 2014 World Cup

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This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot.

And, of course, marketers were all over the scene. Here's a look at what several marketers did to boost their brands during the World Cup with tips you can apply to your marketing programs any time of the year.

Download this white paper from Spredfast now and see what Fox, McDonald's, adidas and other did to score marketing wins during the World Cup

by Steve Hall    Oct-30-14    
Topic: Research



According to This Glue Maker Fixing Things Is As Joyful As Sex

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Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix."

There's also a second poster that gets all sexual innuendo on us. The six steps on this poster include Feels good hard or soft. Sticky, but in a good way. Rub it gently. Use your imagination. No more dribbles. DO it anywhere and everywhere.

The campiagn also includes a hilarious video in which a guy get all friendly with a bunch of people while they fix things

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by Steve Hall    Oct-29-14    
Topic: Strange



40 Brand Logos With Hidden Messages

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Here's an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not.

Take a look.

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by Steve Hall    Oct-29-14    
Topic: Brands



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Job-Seeking Miami Ad School Students Create Fake LinkedIn Profile of Dead Ad Guy And Tell Ad Professionals They Should Spend More Time With Their Kids

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In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for Mark Howard, a deceased CEO of a marketing firm called Fritz & Fulton.

This fake profile has spent the last few days visiting and sending notifications to the LinkedIn profiles of New York advertising professionals. These advertising types were encouraged to visit BringBackTrickOrTreat.com where they were encouraged to make sure their work doesn't take over their life and pull them away from their children.

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by Steve Hall    Oct-29-14    
Topic: Agencies



OK, So Spearmint Rhino Strip Club Created An Online Video Ad Filled With 'Naked' Strippers

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Given the continuously sex-addled mind of the human male, you wouldn't think a strip club would have to advertise at all. Yet they do. Apparently even horny men need motivation from time to time.

One such strip club -- yes, the prefer to be called a gentleman's club -- Spearmint Rhino has decided its time to do an online ad. Well, a YouTube video that's an ad actually.

The ad places Spearmint Rhino strippers -- or actresses that play strippers -- inside an office setting with all the usual antics and shenanigans. Complete with charts that -- haha, we get the joke -- scream "Customer smiles on the rise" and a break room that's, well, a strip club, the semi-NSFW ad goes all out like an old school GoDaddy ad on Viagra.

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by Steve Hall    Oct-28-14    
Topic: Racy



Victoria's Secret's 'Body' Bra Line Comes In Many Sizes But You'd Never Know It From This 'Perfect Body' Ad Campaign

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Pity the poor woman who doesn't live up to Victoria Secret's definition of perfection which probably hovers somewhere around 5'8", 34C-22-34. If you don't come close to those measurements, it appears you should should shop elsewhere.

A new campaign for the brand is touting a line of bras they call Body by Victoria. The ads carry the headline, "The Perfect Body," along with images of, well, women with "perfect" bodies.

Certainly there's an aspect of every advertising campaign which aims to be aspirational, motivational, uplifting in a way that, ideally, cause a person to respond, "I want to be like that. I want to be better. I'll have what she's having. I want to be better. Etc." And a nice motivational kick in the ass is a good thing every once in a while.

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by Steve Hall    Oct-28-14    
Topic: Brands



If You Thought Your Wet Dreams Were Weird, Wait Until You See This One!

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This nugget is spec work. And we can see why. It's so off-the-wall weird that you can't even wrap your head around it to realize it just might be an ad for for some bank.

Entitled Wet Dream, is a visual onslaught of the sorts of things some people, but not most, might see in the middle of a proverbial wet dream.

To each his own is, we guess, the mantra here. Everyone's wet dream isn't necessarily going to be filed with women in bikinis with huge boobs or guys is Speedos with ripped abs.

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by Steve Hall    Oct-27-14    
Topic: Strange



Hopeless Romantic Presents Elaborate Anniversary Message to His Wife Using WeMo Home Automation

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OK if there were one example of how technology can actually intertwine itself with love, life and the pursuit of happiness, this CP+B-ceated spot for WeMo would represent.

In the ad, a woman returns home. Her husband isn't there but an elaborate anniversary message is...all powered by remote controlled WeMo home automation products.

If you're a hopeless romantic like out man in the video, you can check out the How Dan Did It video to create an anniversary (or any special moment) celebration of your own.

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by Steve Hall    Oct-27-14    
Topic: Commercials



Jim Carrey Spoofs Matthew McConaughey Lincoln Ads on SNL

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In a hilarious send up to those excruciatingly awkward Lincoln commercials featuring Matthew McConauhey, Jim Carrey unleashes his inner goofball in a Saturday Night Live spoof that will have you never rubbing your two fingers together again.

Watch and laugh at these three increasingly whacked spoofs.

Best line: "Sometimes you've gotta go back to move forward ... like going from winning an Oscar to doing a car commercial."

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by Steve Hall    Oct-26-14    
Topic: Spoofs



BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider

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Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings.

Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it out:

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by Steve Hall    Oct-24-14    
Topic: Agencies



Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

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Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer.

The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create?

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by Steve Hall    Oct-24-14    
Topic: Agencies



Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies

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New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone.

The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas.

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by Steve Hall    Oct-24-14    
Topic: Cause









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