Last Friday, the brilliantly insightful Corey Eridon of HubSpot castigated P&G for calling their "Facebook experiment" a failure and for the brand's complete misunderstanding of digital strategy.
In response to the assumption it's somehow Facebook's fault P&G fell on its face and had to lay off 6,250 employees, Eridon wrote, "Yes, it's Facebook's fault. It's not P&G's fault for failing to stay on top of digital trends like learning what EdgeRank is and how it works. It's not P&G's fault for relying on third-party assets to build their brand, instead of investing in assets they can control, like their own website and blog. It's not P&G's fault for failing to create remarkable content that -- and if you know how EdgeRank works you'd know this -- gets you more visibility on Facebook due to reader engagement. It's not P&G's fault for failing to realize no audience is guaranteed, paid or otherwise, and that audiences are actually earned on a daily basis. And it's certainly not P&G's fault for expecting a "new" platform like Facebook to work by slapping on the same old-school ad tactics they've been using (and, based on their rampant layoffs, not using well) for decades."
Whoo! It's like you can visualize Eridon in a cage match schooling an army of P&G mascots on how shit gets done in today's world of digital marketing.
Oh how this Rooster Worldwide self-promo video harkens the days of old when Agency.com made fools of themselves with their Subway Pitch Video. First off, it's all well and good for people to have interests outside of their daily jobs but would you really hire an agency that answered the question, "Are you a production company or an ad agency?" with "Oh, you mean that shit we do to pay the bills when we're not skating?"
Or a creative director that describes himself "I'm a creative director, a writer, an actor, a dad. But mostly, I'm just another fucking skater"?
The video is categorized as comedy on YouTube. We hope that's actually what Rooster intended.
Rob from Wakefield Creative sent us this ad he helped Man+Hatchet create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens.
The drab, dull winter clothing literally explodes off the women's bodies and...no, they don't end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the brand's witty display of boys elementary school bathroom humor. The giant underwear-shaped billboard was placed at the Charlotte Motor Speedway for the Sprint All-Star Race. Via.
Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it's behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:
"We're continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes."
You've probably run into people like this before. And it's always an awkward encounter. Because you know they have are just whacked in the head. But you are kind and politely listen as they spout their inanities.
Like the guy in this Samsung commercial who thinks his stuffed animal dog is real. That is, until he saunters by a Samsung Premium Monitor -- with its super awesome, life-like picture -- and realizes he might want to have his head examined.
Because these things actually matter and because there's a guy who love to dig into this stuff, we now know that tweets that include exclamation points get more retweets. However, thanks to Dan Zarrella's examination of 2 million link-containing tweets sent by accounts with at least 1,000 followers, tweets with exclamation points get fewer clicks.
Why is this data important when it's usually all about the click? Because sometimes it isn't. Sometimes all a brand wants to do is make it known something relevant to the brand and of interest to consumers is interesting. JCPenney hyping a sale. Southwest touting discount flights. Or CNN just trying to get a breaking story widely disseminated.
Stealing an idea from Disney's Hollywood Studios Fantasmic water show projection (or whomever did it before them), Coke created its own water show projection at Dublin's Grand Canal dock last Friday to kick off their summer campaign.
People from around Ireland were prompted to share a coke with someone via Twitter and then have that converted to an aquatic message using a water projection.
This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.
The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.
You've gotta love these corporate videos that "leak" their way into the pubic. The latest, sent to us by a reader, comes from Microsoft which is out with a video that pummels Google's Chrome for its ubiquity, a quality Google has been touting as a positive.
Rhett & Link are at it again. After creating that incredibly weird Arlen's auto ad, the team is back with yet another cringe-inducing commercial for Ryan Lee Chiropractor Center. In the add, Lee can be seen manipulating women up close and personal in his office.
This new Deutsch LA-created ad for the Volkswagon Passat will lull you into tranquility with its smooth montage of a man getting ready to go to work. He wakes up, kisses his wife, checks in on his son, carries him down the stairs, feeds him breakfast and then heads out to to his driveway where his Passat is parked.
