This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot.
And, of course, marketers were all over the scene. Here's a look at what several marketers did to boost their brands during the World Cup with tips you can apply to your marketing programs any time of the year.
Here's a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, it's a knock off of the famed 1970's book, The Joy of Sex. The work comes complete with diagrams on how to "enjoy the fix."
There's also a second poster that gets all sexual innuendo on us. The six steps on this poster include Feels good hard or soft. Sticky, but in a good way. Rub it gently. Use your imagination. No more dribbles. DO it anywhere and everywhere.
The campiagn also includes a hilarious video in which a guy get all friendly with a bunch of people while they fix things
In the most twisted path towards getting parents to spend more time with their kids -- and look for a job, three Miami Ad School New York students, Frank Garcia, Giulia Magaldi and Begona Mas created a fake LinkedIn profile for Mark Howard, a deceased CEO of a marketing firm called Fritz & Fulton.
This fake profile has spent the last few days visiting and sending notifications to the LinkedIn profiles of New York advertising professionals. These advertising types were encouraged to visit BringBackTrickOrTreat.com where they were encouraged to make sure their work doesn't take over their life and pull them away from their children.
Given the continuously sex-addled mind of the human male, you wouldn't think a strip club would have to advertise at all. Yet they do. Apparently even horny men need motivation from time to time.
One such strip club -- yes, the prefer to be called a gentleman's club -- Spearmint Rhino has decided its time to do an online ad. Well, a YouTube video that's an ad actually.
The ad places Spearmint Rhino strippers -- or actresses that play strippers -- inside an office setting with all the usual antics and shenanigans. Complete with charts that -- haha, we get the joke -- scream "Customer smiles on the rise" and a break room that's, well, a strip club, the semi-NSFW ad goes all out like an old school GoDaddy ad on Viagra.
Pity the poor woman who doesn't live up to Victoria Secret's definition of perfection which probably hovers somewhere around 5'8", 34C-22-34. If you don't come close to those measurements, it appears you should should shop elsewhere.
A new campaign for the brand is touting a line of bras they call Body by Victoria. The ads carry the headline, "The Perfect Body," along with images of, well, women with "perfect" bodies.
Certainly there's an aspect of every advertising campaign which aims to be aspirational, motivational, uplifting in a way that, ideally, cause a person to respond, "I want to be like that. I want to be better. I'll have what she's having. I want to be better. Etc." And a nice motivational kick in the ass is a good thing every once in a while.
In a hilarious send up to those excruciatingly awkward Lincoln commercials featuring Matthew McConauhey, Jim Carrey unleashes his inner goofball in a Saturday Night Live spoof that will have you never rubbing your two fingers together again.
Watch and laugh at these three increasingly whacked spoofs.
Best line: "Sometimes you've gotta go back to move forward ... like going from winning an Oscar to doing a car commercial."
Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings.
Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it out:
New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone.
The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas.