A Technical Revolution: How The iGaming Industry Was Born


Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.

What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!

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by Steve Hall    Jul-17-19    
Topic: Games

13 Ways To Increase Sales With Facebook Ads


Facebook is the largest social media platform in the world with well over one billion users, and Facebook Ads is one of the best means to getting your product in front of a huge audience. Yet using the platform is not enough. Here are 13 practical tips to ensure your Facebook Ads campaign is hitting the mark:

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by Steve Hall    Jul-17-19    
Topic: Social

5 SEO Firms Worth A Look


For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.

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by Steve Hall    Jun-28-19    
Topic: Online

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Mary Meeker Says 'Freemium' Is The Future


Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.

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by Steve Hall    Jun-28-19    
Topic: Online, Sponsorship

10 Important SEO Trends You Should Know For 2019


If you want your website to rule the Search Engine Results Pages (SERPs), you need to create optimized and relevant content. You may have had difficulty keeping up with changing SEO trends. Check out this top ten list of important SEO 2019 trends that you need to know.

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by Steve Hall    May- 2-19    
Topic: Tools

7 Shocking Marketing Mistakes and Fails


There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!

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by Steve Hall    Apr-23-19    
Topic: Brands

This Email Ecommerce Study From Omnisend Will Help Improve Your 2019 Campaigns


Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?

Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.

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by Steve Hall    Apr-23-19    
Topic: Online

The Importance of Content Marketing in 2019


Content marketing involves providing reliable and valuable content or information to prospective customers with the goal of branding, positive sentiment, building trust and awareness. This is done through podcasts, social media posts, standard videos, webinars, e-books, email newsletters and white papers. Let's now discuss the importance of content marketing.

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by Steve Hall    Apr- 1-19    
Topic: Social

7 Tips On Writing Impactful Onboarding Emails


Onboarding customers isn't something that belongs just on your website. Email, as one of the most effective marketing tools is an excellent place for this too. However, you have to know how to make the right kind of impact with your customers.

Here are some tips you might find useful:

Understand the customers

The first step to anything is research - in this case, of your customers. For one, start paying attention to what people are already doing with your software. Use metrics to track their engagement, actions and reactions to different things. You'll get a lot of data about your customers from different analytics sources. All of this data should be analyzed and comprehended in a way that can help you understand your users better.

The fact is, without understanding who your customers are, you are shooting blindly. Avoid making this mistake and research everything you can.

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by Steve Hall    Apr- 1-19    
Topic: Opinion

How To Master Music Marketing and Get People To Listen


If you are a musician in today's world, one of your biggest questions is probably how to get people to listen to your music. Record labels are not really working with people who don't have a large fan base and all that's left to do is to self-promote.
But how?

Build an email list

Email list is one of the most essential things when it comes to marketing your music. Most artists simply forget or neglect to do it or they think that it's outdated. However, an email list is a crucial part of any marketing strategy.

You need to start building it before you even finish your album. A year earlier is a good place to start but you can definitely go earlier. Gather people, share useful and entertaining content and stay consistent.

There is no use releasing an amazing album when there is no one there to buy it. With a newsletter, you have someone to market it to and that could be a valuable source of attention for your music.

If you are not quite sure how to get people on that list, you could try offering one or two free songs in exchange for an email or offer an ebook on something from your industry. People love freebies and will usually go for it.

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by Steve Hall    Feb-12-19    
Topic: Specialty

Why You Need To Be A Time Clock Wizard


Time Clock Wizard (TCW) is a free attendance monitoring system that allows you to create work schedules for your employees. Aside from tracking your teams, this system will help you create timesheets, and keep your payroll in order. It's also designed to give back time to human resources teams and managers so that they can focus on revenue generating activities for your company.

But, what are the other advantages of Time Clock Wizard? Read this article to find out more about the 9 benefits of using Time Clock Wizard for your organization.

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by Steve Hall    Jan-18-19    
Topic: Announcements

The Role of Ads in eCommerce


Advertising is always a crucial part of business strategies, and the visibility that brands experience often has an impact on the overall reach that they experience. Through the years, the retail industry, in particular, is one in which the role of advertising played a prominent role. As more and more brands began to take over certain spheres, the need to stand out become a lot more imminent. The ads that were being showcased suddenly become the way in which people could connect with the brand and get to know of the products that they offered.

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by Steve Hall    Nov-28-18    
Topic: Online

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