In the e-commerce business, one of the comments people often hear is how difficult it is to stay organized as the business grows. Of course, it is a great and beautiful thing to see your business prospering. But if you are not skilled enough to manage it properly, it could end up killing your company instead.
The fact is it can be a real handicap to handle the increasing demands of your customers, the sales processes that are becoming more complex, and all the other necessities to manage growth. It mostly happens when you cannot set your priorities and end up doing the most urgent tasks instead of what's important. Taking shortcuts is simply not the way you handle growth.
There are plenty of options on how to deal with growth. You can hire more people or move to a bigger location. But that would be expensive, especially if you are a new and small business. A more practical solution would be to employ tools and systems to help automate your processes. For instance, there is email marketing automation to ensure your hot prospects will not turn cold.
Yes, I said it. It's finally time to publicly state that the video completion rate (or VCR) metric is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged and we had their attention for the duration of a video. It seemed logical. The metric would weed out accidental clicks to video links and players. It would also weed out casual viewers who only watched the first 10 or 15 seconds of a video and moved on. But that was about as much assurance that the platforms had delivered our messages to a large number of eyeballs, as we were going to receive.
Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results.
Every business is unique, and that is why entrepreneurs should always test and measure their marketing campaigns before investing even more time, attention, and budget.
If you're a seasoned digital marketer, small business owner, or online entrepreneur who's looking for some spicy digital marketing techniques, you've landed on the right post.
In today's article, I'm sharing four advanced digital marketing strategies that you should try immediately. Knowledge is useless unless you act on it!
As a digital marketer or a business owner interested in making it big through online marketing, you surely should understand the dynamics of using your website to get more business. You also should know how SEO is essential to your digital marketing strategy as it attracts more traffic to your website.
The key to having a solid SEO strategy is optimizing your keywords to get the most traffic as you can. So, how can you find long-tail keywords for your SEO strategy?
If you aren't using long-tail keywords, you are missing out big time because long-tail keywords make up 70% of online searches. A long-tail keyword is a keyword that is long-phrase with 4-5 words, which is different from general short-tail keywords that usually use 1-2 keywords.
When marketers talk about the problems plaguing online ads, they tend to focus on performance-impacting issues, such as viewability, click fraud, and the expensive ad tech tax. You may also hear about brand safety, but usually in reaction to high-profile mishaps like with Youtube and Breitbart.
This is because digital advertising falls under the realm of the performance marketer, who is paid to ensure CPCs stay below this and CTRs stay about that. They are incentivized to view success in the short term. And the folks who are paid to build brand equity (say, the CMO) generally let this team have full reign over spend, as long as it's within a specific ROI.
It's incredible how some businesses today can fail so spectacularly in their marketing strategy. With bad example after bad example, you think that companies would learn from each other and know exactly what not to do by now.
But, when companies get sloppy, it shows in the quality of their marketing campaigns. They don't understand their audience. They misread the seriousness of a situation. They don't take the time to think about how their ad could potentially be interpreted wrong. Or, they aren't able to correctly anticipate the reaction from their audience.
Writing a fantastic resume is a talent that many of us don't have. At least not under pressure when you are looking to secure your next career move or job position. This is why it is critical to update your resume consistently. This way, when the time arises for you to seek new positions or even promotions, you are prepared and ready to put your best foot forward.
Many career-minded individuals set time aside every month to review the information on their resume and make any updates and adjustments necessary. There are tons of reasons why you should do this; let 's explore a few below.
You might be spending more than ever on digital advertising, but are you investing in the right channels?
Print and broadcast advertising continue to lose ground to digital on all fronts. This year, television spend will dip 2.2%, while old-school channels like print newspapers will drop almost 18%. The shift makes sense, given digital's ease of measurement, simple attribution, and overall effectiveness.
The use (and misuse) of user data has only been thrust further into the spotlight, not only with new laws taking effect in many countries but also thanks to a slew of high-profile scandals, such as Cambridge Analytica. With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.
That's as true of the US as it is of any other country. And, on the back of public pressure, several states have implemented (or are in the process of implementing) regulations which share broadly the same goals as the European Union's General Data Protection Regulation (GDPR).
As these laws, and the wider data transparency movement, gather momentum, there's increased speculation around how far out the US is from adopting its own GDPR-style legislation at a federal level.
Companies need to start asking themselves how ready they are for the laws in place and how ready they'll be for any federal laws that may be instituted around data privacy.
Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.
What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!
Facebook is the largest social media platform in the world with well over one billion users, and Facebook Ads is one of the best means to getting your product in front of a huge audience. Yet using the platform is not enough. Here are 13 practical tips to ensure your Facebook Ads campaign is hitting the mark:
For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.