How to Launch a Successful Kickstarter Marketing Campaign

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Ready to launch your brilliant new idea on Kickstarter? If you don't already have a solid marketing strategy and a decent list of leads, then you may not be as ready as you think.

Kickstarter is not a place to market your new product, and it's not a place to introduce your ideas to the world. Kickstarter is a venue for receiving funding from your existing leads and hopefully picking up some additional cash from casual KS browsers.

That means you need to have a marketing plan ready long before you launch your campaign.

You only have 30-60 days to become a Kickstarter legend. Here's how to market your new idea for a successful campaign.

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by Steve Hall    Aug-25-21    
Topic: Campaigns



7 Ways to Use Google Trends for Content Marketing

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Digital businesses want to know what information people are searching for online. Better insights about popular keywords, terms and web user demographics can help businesses improve their marketing strategy.

Information about trends of search patterns help businesses to design content that helps users more effectively. It also gives them an opportunity to show how their products and services help people.

Let's take a closer look at how Google Trends can be used to create better content that gets noticed and brings traffic to your website.

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by Steve Hall    Aug-25-21    
Topic: Tools



Graphic Design Trends for 2021

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Brands are in constant search of the cutting edge that'll give them an advantage over their competitors. They want access to novel technologies and software first. They want to be able to undercut their competitors' pricing with more efficient working practices. They also want their branding to be superior to their competitors.

This mindset even extends to the aesthetic of the business. Every brand wants their aesthetic to be geared towards maximum appeal. Failing to constantly tailor and refine your image to stay relevant runs the risk of obsolescence.

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by Steve Hall    Aug-16-21    




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Visual Marketing: How to Sell Easy Through Perfect Photography?

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Finding new and unique ways to reach modern consumers is something most business owners are passionate about. While there are several ways to attract attention from potential customers, few are as effective as visual marketing. A recent study found that over 70% of businesses report using visual marketing in their existing advertising campaigns.

Before you start investing in visual marketing campaigns, you need to figure out how to approach the process of creating pictures for your target demographic. If you want to have success with visual marketing, consider these great tips below.

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by Steve Hall    Aug-16-21    
Topic: Tools



What is App Store Optimization (ASO) & Why It's Integral To Your App's Success

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There are over 5 million apps available for you to download at this moment in time. So needless to say, there's a lot of competition you need to beat out.

Launching an app requires a lot of research and marketing efforts to make sure that there's a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.

Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app's visibility within app stores like Apple's App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.

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by Steve Hall    Aug- 6-21    
Topic: Tools



5 Ways US Online Casinos Can Boost their Social Media Engagement

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In the digital world, social media is king. Social media engagement is important for all online casinos, but it isn't easy. Think of it like a dinner party. Inviting people over is important, but it isn't enough.

You must also entertain and engage with them. Many online casinos can attract followers to their social media platforms, but they fail to engage them. Here are a few ways that online casinos in the United States can improve their social media engagement.

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by Steve Hall    Aug- 6-21    
Topic: Social



The Creativeness and Effectiveness of Rich Media Advertising

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Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.

You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.

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by Steve Hall    Jul-27-21    
Topic: Online



Top 5 Customer Experience Marketing Strategies to Boost Customer Loyalty

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Are you struggling to improve customer loyalty?

If so then this article is going to discuss five strategies to increase customer loyalty and retention.

So without further ado, let's dive in.

Customer loyalty is more important for any kind and size of business. Loyal customers are more likely to recommend your business to other customers.

Besides, loyal customers spend up to 67% more than new ones. Plus gaining new customers is 10X more costly than retaining the existing ones.

If you're looking for ways to increase customer loyalty, then we're going to teach you some practical strategies that will help you achieve that.

But before that, let's understand a few things first.


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by Steve Hall    Jul-27-21    
Topic: Brands



How Gaming Became a Very Profitable Niche

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Gaming has managed to weave its way into just about every area of pop culture. It is profitable as you will find it in TV, music, sports, and more. The gaming industry currently brings in over $200 billion as revenue. There are more than 2.4 billion gamers worldwide.

Unlike in the past when gaming was associated with bored teenage boys and idle adults, it is now for everyone. Women now make up the most significant demographic for playing video games. Even when you don't enjoy a game in real life, you can love it in a video game.

From the perspective of advertisers, the gaming niche is profitable. It is appropriate even for brands that aren't directly connected to the gaming industry. After all, gaming has become one of the glues that hold pop culture together. Here are a few reasons why the gaming niche has become very profitable.

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by Steve Hall    Jul-14-21    
Topic: Games



Things You Need to Consider to Hire the Right SEO Agency

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As a business owner, if you want to keep your business running and reach an extended market, you need a website. It is the need of the hour. A website can help your business grow in many ways. However, it is incomplete without SEO.

SEO stands for search engine optimization. It is a process of increasing the quality and quantity of web traffic to a website by utilizing a set of tactical practices. It is crucial for ranking a website on the top of the search engine result page (SERP).

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by Steve Hall    Jul-14-21    
Topic: Online



The Impact of Backlinks on the Trust to Your Business Site

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The reputation and credibility of your website are some of the most crucial factors when it comes to brand popularity, rating, and revenue. Ans how to build trust? Through other websites' mentions of your source, of course!

Backlinks work like a charm when used properly. Several mentions from sites with high authority, and you're already rising in the ranks. Of course, such links aren't the only thing to handle to gain credibility. But we'll focus on it as one of the main instruments in this article.

Let's see the impact of backlinks on the reputation and trustworthiness of your business website!

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by Steve Hall    Jun-30-21    
Topic: Online



How are Marketing Developers Using Digital Tools to Meet Their Needs?

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Companies today depend on digital marketing tools to leave a mark in the business. You may find this amusing, but the tech tools can actually help you save time performing trivial tasks.

Unfortunately, many companies are still not making the most of these tools, but we can only say for certain, if you do not employ these modern marketing tools, you will lag behind in the market.

But, we have a piece of good news for you. There is no dearth of digital tools in the market. They can perform all the heavy lifting and help you with your marketing campaigns.

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by Steve Hall    Jun-30-21    
Topic: Tools