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Boost Mobile Makes 6,739,506th Use of Zombie Theme For Brand Films It would seem after so many repeated uses of a particular genre, people would tire of the whole zombie thing but, it seems, as long and hot girls (Kristen Stewart) and brilliant writing (Walking Dead) are employed, the genre will remain alive and well. Opting for the hot girl approach, Boost Mobile, working with The Monkeys, has created a series of mini-movies which weave the use of the mobile phone into the story line. Sapient Nitro to Capture Cannes With Daily Infographics Following its efforts last year, Sapient Nitro has again teamed with Cannes Lions to bring us a daily inforgraphic summarizing events and trends during the week-long event in Cannes, France which kicks off this weekend. There will be six inforgraphics in total and each will be in celebration of the event's 60th anniversary. The first infographic is already out and takes a look at past year's highlights including the fact just 130 delegates attended the event in 1954. How quaint. Creatives' Twisted Psyches Revealed Infographic-Style iStockphoto, you know...that service you pour over hoping to find the perfect imagery for your creative machinations, is out with an infographic that reveals the inners working of designers' minds. Findings include the fact* designers have the attention span of a goldfish, equate finding the perfect image to finding $1 million, have a thing for unicorn deathmatches and have a really, really intense propensity for the color blue. Check it all out below. The Definitive Guide to Marketing Automation Marketo calls it marketing automation. HubSpot calls it inbound marketing. Others call it other names. There are grey areas but what we're talking about here is marketing software that makes it easy for your customers to find information about your brand, easy for you to manage the content you share with your customers, easy for you to capture leads and easy for you to nurture those leads into customers. Ad Exec Says Ad Industry Complicit in NSA PRISM Privacy Scandal Have the ad industry's data collection practices fueled the general public's acceptance of the government's prying eyes? This morning, we got to hear first hand from PRISM Whistleblower Edward Snowden in a video interview conducted by the Freedom of the Press Foundation. In the 12-minute video, Snowden gives in-depth commentary on his decision to release NSA documents and why Americans need to be more vigilant on the issue of privacy. After watching the video, Digital Net Agency Chief Strategy Officer Skip Graham had a bit of a crisis of conscience regarding the online advertising industry's part in the collection and use of personal information. Southern Comfort's "Whatever's Comfortable" Increased Sales 6% Not exactly filled with the same panache of the original, Wieden + Kennedy is out with a new Southern Comfort "Whatever's Comfortable" commercial in which a man finds comfort in an unlikely place. The original ad has been credited with increasing sales 6% during the first year of the campaign. We're not sure what this second one will do for beauty parlor revenue. A Mind is a Terrible Thing to Waste But A Wonderful to Invest In The iconic "A Mind is a Terrible Thing to Waste" PSA has, 40 years later, been reimagined with a new tagline and a new purpose. The new tagline is "A Mind is a Terrible Thing to Waste but a Wonderful Thing to Invest In." The new PSAs, created by Y&R which has handled the account for 40 years, center around a stock market-style metaphor urging people to invest in social change. Adobe Photoshop Bus Stop Prank Delights Commuters Working with Swedish agency Abby Norm to promote Adobe Creative Day, Adobe pulled a delightful bus stop prank that involved clandestine photography, on-the-fly-digital manipulation and some nifty diorama dynamics. Commuters who visited a Stockholm bus stop, were photographed and quickly added to an electronic billboard next to the bus stop. We've seen ambush stunts before and most come off as overly invasive. Not this one. This one has fun. A of of fun and those pranked truly seem to have enjoyed their digital manipulation experience especially one man who was transformed into a he-man-esque superhero. The video of the prank has been viewed 9.5 million times since it was posted Friday. Integrating Email With Social Delivers 6X Increase in Revenue Social media is, of course, all the rage these days but did you know integrating email and marketing automation into your social media efforts can increase your revenue 6X? Did you know triggered emails that are part of the marketing automation process can yield 75% higher open rates and 115% higher click through rates? And how about the fact incorporating video with email can increase the performance of traditional direct mail by 280%? Yea, it's all true. Download this guide from Stream Send now and learn how to incorporate social, video, remarketing and marketing automation into your marketing strategy. Future Lion Winners Need Your Help Getting to Cannes Several young creatives at the Creative Circus just won the Cannes Future Lion award. Unfortunately, the team cannot afford to go to Cannes and accept their award in person. The creatives are willing to wear the logos of sponsors all over the Cannes festival. Total amount of funds that need to be raised is $20,000 for all 5 team members to get to attend. Remember the first time you went to Cannes? Come on, you know you do. And you know you were starry eyed and all gaga prancing up and down Le Croisette. Give these budding young creatives a chance to experience all that. So who's in? Anyone want to sponsor these budding creatives? If so, head over here and hook them up. Smokeless Tobacco Brand Aims to Change Smoking Rules A new campaign from Denver-based Cultivator Advertising & Design for e-cigarette company FIN Branding Group touts the brand's smokeless, tobacco-free cigarette. A new commercial entitled "Rewrite the Rules" aims to illustrate that e-cigarettes are acceptable in places were regular cigarettes are not; in bars, bowling alleys, the office and restaurants. Two versions were created because even though e-cigarettes only emit water vapor, some broadcasters do not allow images of the vapor on air. Shocking Drunk Driving Stunt Pranks Unsuspecting Bar Patrons After you have watched this prank created by Leo Burnett London for the UK's Department of Transportation THINK campaign and have regained your senses and maybe your heart is back inside your chest, we can safely report no innocent bystanders were harmed in the administration of this stunt. After all, there's only so much scaring the shit out of people you can do before they begin to sue your ass. Hence, those pranked in this stunt are actors. Still, even to actors, this stunt drives home the point. It ain't pretty getting into a car accident because you had too much to drink. 
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Source: Viral Video Chart
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