In a classic and very funny implementation of the these-are-all-the-people-who-don't-need-your-product-which-is-exactly-why-you-do approach to marketing, BBR Saatchi & Saatchi Israel is out with a new ad for Coffee Shot.
The ad is a rapid fire onslaught of all the reasons why certain people don't need a shot of coffee and, of course, why you do. It's so rousing, you might not actually need a shot of coffee after watching.
On October 6 at the Union Square W in New York, the Marketers Summit will take place. The conference is inviting "weirdos, wiseguys, cool kids, misfits, movers, shakers, thought leaders and mind readers" to discuss such topics as ending the madness of the unproductive agency/client relationship, building a culture that creates the best balance between process and chaos, how to properly collaborate in the shark tank-like world of advertising and more.
Check out the full itinerary here and register by July 31 to get the early bird rate.
So Greenpeace is out with with an emotionally powerful ad that takes issues with a deal Shell and Lego signed to sell the toy maker's products at gas stations in 26 countries. The ad centers on Shell's Arctic drilling and focuses on the harm an oil spill could have on the environment.
The deal, signed in 2012, is similar to the deal the two had from the 1960's up to the 1990's. The ad, entitled Everything is NOT Awesome, urges people to tell Lego to end its partnership with Shell.
Employing a hilarious approach to promoting its phone service in 16 other countries at no added cost, UK-based Three is out with a Wieden + Kennedy-created commercial in which a spokesman apologizes for "holiday spam."
And we're all familiar with "holiday spam." All those pictures of sunsets, cocktails, mini monuments, beach feet, street food, #nofilter, hot dog legs and, yes, the plane wing. Shooting those photos feels great at the time of the shot. But when you're Instagram feed is full of them, it gets a bit tedious after a while. And yes, we know we are very guilty of the practice as well!
But the fact that we all engage in this behavior is why we think this ad will resonate so well with people.
In a really awesome display of its automated "Smart Caring" driving technology, Hyundai set up a scenario in which stunt drivers leave their vehicles while they are moving allowing the Hyundai's to drive themselves. It's a pretty awesome display of the car's technology.
And all along, we thought it was Google perfecting the driverless car. Of course, this is a closed-course stunt and the cars don't seem to be moving very fast but they do stay in their own lane and they do stop automatically when the stunt truck in front of them stops.
Spanish football (soccer) lifestyle magazine Libero has the answer to why it appears men are so, well, less developed than men. The answer? The live for the World Cup and they only "grow" once every 4 years when the World Cup makes its global appearance.
Created by LOLA, the video gives all the expected scenarios in which men just can't seem to live up to their female counterparts. It's sort of like all those Super Bowl beer commercials than make men look like bumbling idiots.
The University of Iowa is seeking a Senior Director for Marketing Communications.The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy.
We really don't care how good or how bad this TracyLocke-created ad for 7-Eleven is. All we care about is the sad fact that there is a company out there that creates a deep fried cheese concoction that can't possibly be good for anything except sending everyone to an early grave with clogged arteries and all forms of dietary tract issues.
Now don't get us wrong. Cheese is not bad for you. Liquid Cheese Whiz-style cheese that isn't even cheese encased in a coating of bread crumbs -- which probably isn't even even bread -- and then fried is another story entirely. But let's not let that stop anyone from creating kookie commercials in which cheese-induced orgasms and owls prevail.
Borrowing liberally from every small town in America where kids wear "We Own This Town) t-shirts, New Amsterdam Vodka is out with a new ad which incorporates "All Hail Now" from Crown's debut album, All Rise.
The ad, created and produced by MUH-TAY-ZIK | HOF-FER (the most pain-in-the-ass agency name to type), celebrates and fuels into the idiocy that "young people" actually give a shit about anything other than getting drunk on vodka and waking up the neighbors with their late night antics.
MUH-TAY-ZIK | HOF-FER (we cut and pasted this time) calls it a sense of "officialdom." We call it the coming of the Idiocracy.
So everyone's doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.
So acknowledging that, every bit of content you create should be killer content, right? Well here's the secret to creating killer content. At least according to this infographic. It's not a click-bait headline (hello Business Insider, Buzzfeed, Upworthy). It's not a link to Wikipedia. It's not the use of images. It's not listicles. It's references. Yes, references. Again, at least according to this infographic.
You were pumped you won a Lion this year, right? You told your parents, your grandparents and your girlfriend/boyfriend, right? Let me guess, they were far less excited about it than you were. To you, it's the most awesome thing in the world. To them, it's just another stupid trophy.
Watch this video and it will help you understand their viewpoint. To them, your Gold Lion is just a hunk of metal that should be turned into case. That's right. Cash4GoldLions. Check it out.