As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday's Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches.
Adknowledge's TriVu media took it upon themselves to crunch the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz".
To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. The analysis takes into account views, likes, dislikes, subscriptions and sentiment.
And here we thought only the Japanese made really weird ads. But no. This one comes from Brazil and it's for energy drink TNT.
Created by Y&R Brazil, we have a very civilized rhinoceros making his way to the gym while wearing earphones and grooving to the music.
If you think it's strange that no one freaks out that there's a rhinoceros on the loose in the city, that's because the rhino is not really a rhino. Once the rhino gets to the gum and looks into the mirror, it's revealed that the rhino is really UFC featherweight boxing champ Jose Aldo.
The social networking mogul Facebook took over the video startup QuickFire. The acquisition was officially announced on the QuickFire website last Thursday. In case you missed it, here are the details and what we know so far.
What is QuickFire?
In the words Craig Y. Lee, QuickFire CEO, 'QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of video that's happening online without compromising on video quality. QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality.'
The founder of the San Diego based company has said to be 'thrilled to help deliver high quality video experiences to all the people who consume video on Facebook'.
In one of the most hilarious and beyond-awesome promotions we have seen in a very long time, Toronto-based agency Bensimon Byrne has crafted a hilarious bit for its client, Carnivore Club, a meat-of-the-month club that sells all kinds of salami and other meaty delicacies.
The agency created a video that clearly illustrates how one can insure they get out of truly fucked up situations if only they get coverage from Fucked Up Insurance. Of course, Fucked Up Insurance is actually a subscription to Carnivore Club but from what we see in the video, it's exactly what will get one out of a very fucked up situation.
Did we write fuck enough?
And yes, the campaign actually registered and is using the domain fuckupinsurance.com (which redirects to f-upinsurance.com) as its promotional landing page.
Well, there's really isn't anything we can say that we haven't said a hundred times before about Carl's Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast.
And what, really, is there to say? Sex sells? Big bouncing breasts attract attention? Over-the-top sexual innuendo and the Super Bowl go hand in hand like a pair of juicy melons at a farmer's market?
No. It's all been said before. So just watch. And enjoy. Or feel free to bitch about the objectification of women to sell shit. Oh wait. That's been done a million times over too.
Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen's 2011 spot "The Force" continues to hold onto the top spot, according to data released today by video ad technology company Unruly.
The auto brand's commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor's commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia's World Cup ad, "La, La, La" - featuring Colombian pop princess Shakira last summer (5,875,075) - after more than three years in the #1 position.
Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they'll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.
Sadly, these inquisitive minds will get less than half the story.
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.
In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.
There's just something about Japanese ads. The right amount of goofy. The right amount of innocent fun. The the right amount -- read: complete lack of -- political correctness. These elements combine to make truly light-hearted, fun advertising.
Now you're going to have to stow away your Facebook-style outrage to enjoy this one but try. Really try.
OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.
While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that's what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.
According to News Corp. Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.
Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, "We are on the hunt for fashion interns! Email your CV to email@example.com or tag friends who might be good candidates"