4 Ways To Make Sure You're Building a Brand, Not Just a Business

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Once upon a time it was possible to run a successful business that lacked a significant brand identity. It was difficult, sure, but it could be done through a combination of the right location and key working relationships built through personal contact. After all, a brand isn't strictly necessary if your store is impossible to miss or you simply never need to leave a hyper-niche market.

But that was a long while ago, and things have changed hugely since then. Now that operations of all kinds have moved online, location has become immaterial in most cases -- well, physical location at least, with search rankings now being all-important. And it's extremely difficult for any company to succeed from the shadows: business relationships are now formed through the social media world in more cases than not.

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by Steve Hall    Mar-24-21    
Topic: Brands



Why Web Accessibility Should Be Your Prime Concern in the Present Era

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Tim Berners-Lee, W3C Director and inventor of the World Wide Web, says:

"The power of the web is in its universality. Access by everyone, regardless of disability, is an essential aspect."

Today, the web has turned into an indispensable resource that covers every aspect of human lives. To gain full access to diverse fields, such as healthcare, government services, employment, education, entertainment, or online purchasing, you must access the web.

This makes it all the more important for web developers to enhance accessibility for all. An accessible website provides an equal UX, reaches a broader base, and brings a competitive edge to the forum.

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by Steve Hall    Mar-18-21    
Topic: Online



Retail CRM Strategy One Must Follow to be Successful

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CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.

Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.

CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.

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by Steve Hall    Mar-18-21    
Topic: Tools



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Writing an Ad Copy for PPC: 5 Tips to Follow

The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.

While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:

- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads

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by Steve Hall    Mar-18-21    
Topic: Tools



5 Key Roles Photography Plays in Your Marketing Efforts

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Whether you're starting a business or revamping your marketing plans, you might be wondering how photography can beat your competition. These are the 5 key roles photography plays in your marketing efforts so that you can plan your future strategies and profit from investing in professional photographs.

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by Steve Hall    Mar- 5-21    
Topic: Brands



9 Ways To Improve The Calls To Action On Your Site

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When you publish a new page or piece of content on your website, what are you trying to get your readers to do? Perhaps you would like them to make a purchase, sign up for an event, subscribe to your newsletter, or simply visit a different page on your site where they can learn more.

Your customers want to be told what to do, so it's vital that you get your calls to action (CTAs) right! In this article, we're going to dive into how you can improve your CTAs and achieve your business goals. Whether you're trying to attract and convert leads, build your subscriber base, or something else entirely, there's a way you can tailor your CTAs to assist you.

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by Steve Hall    Mar- 4-21    
Topic: Tools



Customer Acquisition: How to Get New Customers for Your Business

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Whether you are selling products or services, the number one factor to make your business work is getting customers. However, acquiring customers isn't as easy as it seems. In these times, where competition is tight and everyone having access to a massive amount of digital marketing channels, the cost of acquiring customers has become more expensive. With marketing costs increasing and customers being less trustworthy of brands, it is safe to say that all businesses need a fresh, creative, breakthrough strategy to obtain and retain customers.

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by Steve Hall    Mar- 4-21    
Topic: Tools



Top 5 Ways to Build a Motivated SEO Team

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One of the biggest challenges that businesses faced in 2020 is how to manage teams when people are working from home. Matching the requirements of the team with the personal and work needs of different members while maintaining a high level of motivation is something that team managers should continuously work on.

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by Steve Hall    Feb-26-21    
Topic: Agencies



How to Market Your Brand on Twitter

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Have you always stuck to traditional marketing and are just now discovering that there are better ways to go about it rather than spending a bucket load of money for an ad that won't reach too many people? Have you ever thought about using social media, twitter in particular, as a way to market your brand or business and how beneficial this could be?

Of all social media platforms that are freely available to everyone, Twitter seems to be the most popular for brands when it comes to marketing their products or services. There are multiple ways to get followers, such as Twesocial which has a strategy to follow and unfollow. Twitter platform offers an abundance of tools which allow you to connect with your followers or potential customer or clients and relate to them on a more personal level.

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by Steve Hall    Feb-26-21    
Topic: Social



5 Ways To Optimize Your Content Marketing Strategy For 2021

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The COVID-19 pandemic has changed the way people interact and conduct their day-to-day activities. The social distancing and strict quarantining have also led to the realization that even when the pandemic is done and over with, we aren't going back to the way things were.

This is the new normal, and it's here to stay.

As buyers turn to the internet to scout products and make purchases, businesses and marketers are compelled to turn away from conventional strategies and adopt a more interactive approach to connecting with their customer base. And this effort is led by content marketing.

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by Steve Hall    Feb-19-21    
Topic: Publishing



Your Ecommerce Site Will Die Without These 3 Trust Signals

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When you are an eCommerce business owner, your life revolves around campaigns, sales, goodwill, and revenues. Yes, we know how it is!

Today, almost every brick & mortar store owner has their online presence and deals with an eCommerce website. Yes, the advantages over traditional sales means are huge when dealing with your target audience directly.

However, selling your products over eCommerce is not simply plug-and-play. You need to build some credibility and trust to be able to sell your product to new visitors or potential leads (people that have visited your store for the first time). To increase your revenue you need to get Brainvire.com eCommerce seo for your business.

So, how do we build credibility over eCommerce websites? The answer is simple, 'Trust Signals.' Let's check out what it means.

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by Steve Hall    Feb-19-21    
Topic: Tools



How to Calculate and Reduce Churn Rate for Your Ecommerce Website?

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As an e-commerce business, you need to think of so many different aspects of your business. From increasing sales to improving your digital marketing strategy, it all makes a difference. And, another super-important factor that you need to keep track of is your business' churn rate.

Simply put, churn rate is a business metric that tells you how many people left your business over a certain period. To make sure this number is not growing strong, you need to learn how to calculate the churn rate, and how to reduce it. Below, you'll find everything that you need to know about the churn rate for your e-commerce website.

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by Steve Hall    Feb- 9-21    
Topic: Tools