Can you believe it's been 9 years since Paris Hilton washed that Bentley while eating a Carl's Jr. BBQ Burger? Well, she's back.
Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated model Hannah Ferguson. As the black bikini-clad Ferguson washes a pickup truck -- seductively slathering soap all over herself just like Hilton did in the original -- Paris appears and says, "You missed a spot." So awesome.
It's all to promote the chain's new Texas BBQ Thickburger. But who cares about that. Not only do we have one hot chick selling us a hamburger; we have two!
OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME!
Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke.
Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and its perceived values.
You once controlled who appears in advertisements, but the rise of social media and user-generated content means that followers and fans often determine your brand¹s image without your consent. When people go onto your social media pages, they see followers that chose you, not the models and celebrities you selected. People also imagine that your social followers reflect the values of your brand.
So who belongs to your brand tribe? How do you guide the values of this community?
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014
In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.
This might be the only time an office move is worthy of news coverage.
To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which urges convention goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA.
Fact: Boobs bounce when women run. Fact: Society thinks bouncing boobs are somehow offensive. So what happens when a woman wearing a strapless top jogs along the beach -- in slow motion...as Chariots of Fires plays -- while her boobs bounce uncontrollably all to sell a "strapless" fitness tracker from TomTom?
The ad gets banned, of course. Somehow, a woman's natural assets are offensive to some. Perhaps they've never taken a course in physics which would have informed them that motion and gravity tend to have an effect on things. Perhaps they fail to realize that boobs are just a natural body part that all women possess that shouldn't define them any more than the size of one's finger does.
Alas, breasts have a stigma. They are equated with sex and many feel anything other that well concealed breasts just scream, "I'm a sex object and all I want is sex 24 hours a day, seven days a week."
And this is why ads with bouncing boobs get banned
There are bizarre ads and then there is this ad from Netherlands-based Ziggo which is promoting computer security software. In the ad a seemingly unsuspecting guy in a coffee bar is innocently working on his laptop.
Suddenly, a woman in white Daisy Dukes hops on top of his table and does a little dance.
And while we're on the topic of lingerie, here's yet another ad confirming the apparent fact only super hot women wear lingerie. This ad, for Ultimo, has British model Abbey Clancy sporting several version of the brand's under things.
It would seem the old adage holds true. If you've got it, you might as well flaunt it and that's just what Clancy's been doing. This shoot follows other work she's done for lingerie brands Veet and Scholl.
Interestingly, her appearance in those Veet and Scholl ads has sparked what's being referred to as "bra wars" and has angered Ultimo big wig Michelle Mone. It seems Clancy did work for other brands while still under contract with Ultimo.
But let's not let that little kerfuffle get in the way on appreciating Clancy's stunning beauty.
Last year, Penelope Cruz work with Agent Provocateur to create a dazzling video in which lingerie-clad women frolic about in a mansion as a man wearing sunglasses ogles them while strolling through. In the end, the epic lust-fest is all in the man's head.
In what could have been a far more hilarious take, though perhaps not as sweet, this Nestea commercial from Toronto-based Zulu Alpha Kilo has some fun with huge cans. In the ad, we have a teen professing her love to her boyfriend who, tongue tied and stymied, opts to put a huge can in his mouth instead of profess his love.
It's only awkward if you want it to be because is actually kind of sweet. But let's not let it slide that the other meaning of "huge cans" wasn't at least an afterthought during the creation of this ad.