In a couple of less-than-exciting slow motion videos, The Slo Mo Guys have a bit of fun smashing up a collection of daiquiris and pina coladas for Captain Morgan. But they did make another video entitled Canon which is actually pretty cool.
To support the premiere of this video series, the brand will be hosting a two-week contest that challenges fans to guess the number of cocktails that were demolished during the making of "Cannon." The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.
While the first video, which has over 26 million views, was filled with an endless litany of pet names for pooping, this one is a bit more sterile and comes off as if it were a sterile product demonstration video.
Much like DollarShaveClub, sequels never really live up to the original.
Here's a pretty cool idea. Working with Strawberry Frog, The Secret Little Agency and Tellart, EDB, a Singapore-based government group which promotes the city as a business destination debuted The Coffee Connector at The Economist Big ReThink Conference last month.
Leveraging the notion that grabbing a cup of coffee is a great way for a couple of people to build a relationship and coupling that with EDB's goal of facilitating companies to create successful business ventures, The Coffee Connector demonstrated the value of strong relationships. Each party is then rewarded with a freshly brewed cup of Highlander Coffee and the beginning of a lasting connection.
The Coffee Connector is an ingenious, internet connected coffee maker that only works when two people are standing together squarely in front of the machine. In order for the machine to dispense coffee, the two people must introduce themselves by entering their names and indicating their interests.
The Coffee Connector is, of course, a metaphor for EDB's purpose and intent which is to present Singapore as a place for global companies to come together and connect in meaningful ways.
To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.
And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.
For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.
Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.
Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.
The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.
On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background
In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we've seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they've got it all figured out. Sort of.
Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let's just say, they're results, perhaps, aren't ready for prime time.