The Power of Visuals: Adding Photos and Videos to Your GMB Profile

Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business.

Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.

Getting your message across in today's fast-paced, digitally saturated, and highly competitive landscape can be tough. Google My Business is a platform that allows business owners to invest in local marketing practices and engage with the customers in their proximity. In short, using Google My Business marketing for your enterprise isn't an option; it's a necessity.

So, are you ready to supercharge your local marketing with visual craft? Let's learn about how and why it's done.

Prerequisite for Adding Photos and Videos to Your GMB Profile

First things first, you must complete all the steps to verify your Google My Business account. A verified GMB account is crucial for gaining full control over your profile. It allows you to access, review, and edit detailed information about your enterprise. Moreover, it's one of the prerequisites for adding photos and videos to your GMB profile.

And when it comes to Google Maps marketing, the maxim "a picture is worth a thousand words" sounds truer than ever! The photos and videos you choose to add to your local maps marketing profile can be quite growth-inducing and transformative.

They're an excellent way to highlight your business's values, offerings, and USP without overburdening the audience with lots of textual information. These images and videos also help a GMB profile rank higher as they're picked by Google's Images and Videos result pages more quickly.

Before we dive into how you can add photos and videos to your GMB profile and its benefits, let's check out some interesting statistics about Google My Business SEO:

• 45% of the businesses effectively leveraging local map SEO marketing get guaranteed appointment/sales requests through GMB.
• Over 56% of businesses reported that their GMB profile resulted in higher website visits.
• GMB listings with complete, precise, and engaging details receive 7x more clicks than incomplete/inaccurate listings.

Step-By-Step Guide to Adding Photos and Videos to Your GMB Profile

Adding videos and images to your Google My Business (GMB) page is an excellent strategy to boost your online visibility and attract prospective customers. Follow these step-by-step instructions to guarantee your GMB listing is visually appealing:

Recommended Read: What is Google's Local 3-Pack and How Can You Use It to Rank?

Step 1: Sign in to Your Google My Business Account

Visit https://www.google.com/business/ to sign in to your Google My Business Account. If you do not have a GMB profile, you can make one for free. Follow this guide to learn how: How to Set Up Your Google Business Profile.

Step 2: Choose Your Business

This step applies to users who have more than one business listed on their Google My Business account. Locate and choose the business you want to add images and videos to by clicking on it. It will take you to the particular business's GMB listing and details.

Step 3: Navigate to the Photos and Videos Section

Once you're in the GMB listing section, click on the left-side menu and choose the tab labeled"Photos" or "Media." (It depends on your GMB version)

Clicking on it will take you to the photos and videos section, wherein you can add, delete, and edit the visuals for your local SEO marketing.

Step 4: Add Photos and Videos to Your GMB Profile

Here, you'll see an "Upload" button. Click on it and pick the visuals stored on your computer. Before moving forward, let's discuss a few tips and tricks on what kind of visual matter you should be using for your Google My Business marketing profile:

1. Google highly recommends GMB users only add high-resolution photos/videos to their local marketing profile.
2. You can add interior/exterior images of your physical business location.
3. Professional product images are highly recommended to help the audience quickly grasp your business's purpose.
4. Service-based businesses can add images of their team members to build credibility.
5. Videos should be short, catchy, and informative. We recommend you add introductory business videos to generate brand awareness.
6. Product/service demonstration videos perform well on GMB profiles. You can also add satisfied clients' testimonials to build trustworthiness and brand integrity.
7. Google My Business platform is a great medium for branding upcoming events/promotions/giveaway offers/occasion-based campaigns.
8. You can also upload UGC visuals (User-Generated Content) related to your customers' experience with your business.
9. Do not forget to show off your brand's awards/recognition/license certifications via your local marketing profile.

Recommended Read: SEO Content Guide to Search Engine Ranking Factors

Step 5: Review and Publish

Lastly, once you've added all the required photos and videos to your GMB profile, spend some time editing, organizing, sorting, and reviewing the visual content. Make sure it aligns with Google's business policy and follows the local marketing best practices.Keep your GMB profile up to date by posting new photographs and videos frequently. This keeps potential consumers interested and notifies Google that your business is active and up to speed.

Remember that making your photos and videos on the Google My Business platform requires continuous edits, relevancy, and up-to-date local map SEO marketing. That's when Search Berg can assist you. Their team of expert Google My Business SEO specialists can help you organize your GMB visual content and boost engagement and conversions. Check out their SEO services here. Contact their award-winning team now to get started.

This post was written by a senior Google Maps marketing specialist at Search Berg. She loves sharing the knowledge she has amassed in her decades of local map SEO marketing experience. She has also been at the forefront of various successful digital marketing projects at the content marketing firm.