We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media

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We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

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by Steve Hall    Jun-25-14    
Topic: Research



We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media

2014FIFAWorldCup.jpg

We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

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by Steve Hall    Jun-25-14    
Topic: Research



Luis Suarez's Biting Incident Inspires Dutch Agency to Create World Cup-Themed Pacman Game Appropriately Named BiteMan

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Well that didn't take very long. One day after Uruguayan superstar Luis Suarez bit Italian defender Giorgio Chiellini, Amsterdam-based creative agency ACHTUNG! redesigned their original Suarez themed Pacman game Hapman to have a little fun with yesterday's incident. They've renamed the game BiteMan.

In the game, while running away from the Mexican referee as Luis Suarez, players need to "munch" through all Chiellini's before Marco Rodriguez catches them. have at it!

by Steve Hall    Jun-25-14    
Topic: Agencies



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Watch This Super Crazy Ad In Which People Walk on Their Hands And Eat With Their Feet

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This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And because their hands are busy doing all the walking, Media Markt is there to, ahem, lend a hand.

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by Steve Hall    Jun-25-14    
Topic: Strange



The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)

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And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. You promise yourself you will leave the ad business and go where your creative brilliance is truly appreciates.

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by Steve Hall    Jun-25-14    
Topic: Industry Events



What Cannes Lions Taught Us About Marketing To Millennials

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This Cannes Lions article was written by Murray Newlands

A panel of experts was assembled last week at the Cannes Lions International Festival of Creativity, who gave us their take on marketing to Millennials in 2014.

Entitled "Brand Purpose, Millennials and the Epic Creative that Engages Them," the panel included Quinn Kilbury, brand director for Newcastle Brown Ale at Heineken; Christina Smedley, VP of global brand and communications at PayPal; Bonin Bough, VP of global media and consumer engagement at Mondelez; and Scott Beaudoin, global practice director of corporate and brand citizenship for MSLGroup.

John Mescall, executive creative director of McCann Australia, was the standout expert from the panel. Mescall is best known as the man who came up with "Dumb Ways to Die" for Metro Trains in Melbourne, Australia. His campaign holds the achievement of most-awarded campaign in the history of Cannes, winning multiple Lions in 2013.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



Cannes Lions: Amidst Star-Studded Celebrity, Empathetic Humanity Shined

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This Cannes Lions article was written by Murray Newlands

The Cannes Lions International Festival of Creativity included over 48 hours of talks, in addition to workshops, screenings, exhibitions, award shows and parties.

After absorbing as much of it as I could while in attendance last week, I'm going to break down the highlights and try to capture the key moments here in this post.

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by Steve Hall    Jun-24-14    
Topic: Industry Events



You Won't Believe Where Oreo Minis Came From (But If You Click This Headline, You Will Find Out)

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In an ode akin to Twas the Night Before Christmas, Oreo tells the story of how its Oreo Mini rose to fame. It all began in a tiny little store called Mel's Mini Mini Mart. The store was so small, no one noticed it -- nor knew what was inside -- until one family of four -- a father, a mom and two pint sized girls with the shiniest, silkiest, bounciest curls -- stopped by and discovered the secret of Mel's Mini Mini Mart.

Yes, all Mell sold were Oreo Minis. Part of the brand's Wonderfilled campaign, the ad was created by The Martin Agency and if the agency has its way. Mel's Mini Mini Mart won't be so Mini much longer.

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by Steve Hall    Jun-23-14    
Topic: Commercials



Who Knew Knockers, Cans, Junk in the Trunk Could Sell Metal Polish?

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When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.

And that's what we get in this Moon Pie Media-created ad for Tarn-X.

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by Steve Hall    Jun-23-14    
Topic: Strange



How This Ad Network You've Never Heard of Bootstrapped Itself to Multi-Million Dollar Success

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This guest article was written by Jay Gould, founder and CEO of Yashi Media, a 2014 Red Herring Top 100 Winner.

"It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as you understand a few important concepts up front.

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by Steve Hall    Jun-23-14    
Topic: Opinion



If People Didn't Have Guns in the First Place We Wouldn't Need This PSA

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OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.

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by Steve Hall    Jun-19-14    
Topic: Cause



Cannes Lions Launches 4th Annual Cannes Chimera

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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

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by Steve Hall    Jun-19-14    
Topic: Industry Events



Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla



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