This (No, Really), This (Honestly), This (Seriously) Is the Weirdest (THE WEIRDEST) Life Insurance Ad You Will Ever (EVAR) See

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Well after that headline there's not much we can write to further our point about this odd Beagle Street Life Insurance ad created by The Corner. It's like a troll farts and then turns into one of those cute little furry creatures from Gremlims. You know, the movie that had that hot chick from Fast Times at Ridgemont High who took her top off and made Judge Reinhold lose it in the bathroom?

By the way, how's life these days, Phoebe?

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by Steve Hall    Oct- 2-14    
Topic: Strange



This (No, Really), This (Honestly), This (Seriously) Is the Weirdest (THE WEIRDEST) Life Insurance Ad You Will Ever (EVAR) See

Beagle_Street_bathtub.jpg

Well after that headline there's not much we can write to further our point about this odd Beagle Street Life Insurance ad created by The Corner. It's like a troll farts and then turns into one of those cute little furry creatures from Gremlims. You know, the movie that had that hot chick from Fast Times at Ridgemont High who took her top off and made Judge Reinhold lose it in the bathroom?

By the way, how's life these days, Phoebe?

more »

by Steve Hall    Oct- 2-14    
Topic: Strange



Subway Thinks Women Should Eat Light So They Can Stay In Shape And Wear Sexy Halloween Costumes

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This is a rare one for Subway. After all, it's brands like Carl's Jr. and Agent Provocateur that usually own the sex sells angle. So to see the seemingly conservative Subway get all up in our faces with the Sexy Halloween Costume thing is, to be honest, a bit jarring.

But who are we to get down on a brand for having a bit of harmless fun? Wait, what? Harmless fun? You mean the kind of fun that sets women back 50 years and cements the fact that they're sex objects?

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by Steve Hall    Oct- 2-14    
Topic: Racy



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INFOGRAPHIC: What (And What Not) to Do If You Want Your Content to 'Go Viral'

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Oh you've gotta love those online college degree schools for their content marketing savvy. They've mastered the art of creating compelling and informative infographics that double as a promotion for the school.

That's not a slam. Just an acknowledgment. Anyway, here's a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It's got examples of successful virals. It's got examples of failed virals. It's got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.

Check it out below.

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by Steve Hall    Oct- 2-14    
Topic: Research



Ad Industry Productivity to Plummet 37% During Advertising Week

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Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually one of the smart ones to avoid this FOMO Folly that's reached epic insanity.

Anyway, back to the matter at hand. Its Advertising Week. And all the bigwigs, blowhards, pontificators, bloviators and, oh yea, smart people who know all kinds of awesome shit about advertising have gathered in New York to share their expertise so the rest of us can Tweet it, Facebook it, post it to LinkedIn and, yea, Ello.

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by Steve Hall    Sep-29-14    
Topic: Industry Events



An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content

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Content marketing, inbound marketing and native advertising practices have entrenched themselves in every corner of the marketing spectrum. Entire businesses like Buzzfeed, Nativo and ShareThrough have sprouted to serve this growing marketing practice. But it's not just publishers and ad tech vendors who have hopped aboard this train. It's ad agencies as well. But how are these agencies folding these new methods of marketing into their service offerings? How are they collaborating internally and with external resources to ensure everything moves along swimmingly?

To find out, we reached out to several agencies to query them on their mindset, approach, and collaborative practices as they relate to the creation and dissemination of content. In general, agencies are approaching the creation of editorial content much in the same way they approach the creation of an ad campaign. But differences arise with the addition of new players in the process.

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by Steve Hall    Sep-29-14    
Topic: Agencies



Boston Drops A Duece on Derek Jeter In Fart-Filled Ode to Number 2

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So you all know how Derek Jeter is retiring and there was that Gatorade farewell, right? Well now Jeter has being honored with a different kind of farewell. The kind that comes from the minds of junior high school boys telling jokes and the bathroom and laughing at each other's farts.

But, hey, farts are funny. Especially when they're eminating from the stall next to you and it's all you can to to contain your laughter. Anyway, have a gander at this ode to number 2 from quirky sports slogan t-shirt maker, Sully's.

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by Steve Hall    Sep-25-14    
Topic: Strange



ColensoBBDO Channels Gary Wright's 'Dream Weaver' For Cosmically Awesome Grocery Store Ad

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There's a new trend in town. Well, at least Down Under. Yea. Weird grocery store ads. Likely, you've seen the latest oddities from Aldi in Australia. Now we've got new ads from ColensoBBDO for a supermarket chain called New World.

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by Steve Hall    Sep-22-14    
Topic: Commercials



Airline Hires Bikini-Clad Models For Photoshoot Then Denies It All Saying Photoshoot Was 'Unofficial'

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Well now here's some of the usual marketing double talk that just goes to show we really haven't progressed very far past the days when we all lived in caves. VietJet Air, which hired a bunch of bikini-clad models from modeling agency Venus for a photoshoot, is now denying the photos are official.

A spokesperson said the "uncensored" photos were "leaked from a test shooting under a contract between VietJet Air and Venus and are not the official promotional photos of VietJet Air."

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by Steve Hall    Sep-22-14    
Topic: Trends and Culture



Merchants Who Sell Through Affiliates Are 4X More Likely to Make A Sale

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In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.

Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?

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by Steve Hall    Sep-19-14    
Topic: Online



All Those People Who Slept on the Street Waiting For the New iPhone Will Go Home Today, 600,000 Homeless Americans Will Not

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Brilliantly taking advantage of the First World Problem of waiting in line to get the new iPhone, this video for the National Coalition of the Homeless both pokes fun and sends a strong message about sleeping on the streets.

Some people waiting for the new iPhone have slept on the streets for days. They will all go home September 19th. But 600,000 homeless American's will not.

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by Steve Hall    Sep-19-14    
Topic: Cause



Vancouver Whitecaps 'Sexist' Video Pulled...Because Woman Watch Soccer?

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In, perhaps, the most baffling case of well, we're not quite sure, an ad for the Vancouver Whitecaps soccer team was pulled because some felt the ad was sexist. We're always up for a good controversy so we watched the 18 second ad waiting for some crazy, egregiously sexist moment.

After 18 seconds passed and the Whitecaps logo appeared, we scratched our head and thought, "Um...what?" The video is a candid capture of three women cheering on their team earlier in the season. It wasn't staged. No actors where hired. Just three women enjoying the game.

Some say the video, produced in slow motion, is reminiscent of Pamela Anderson n the opening scene of Baywatch. And that was sexist how?

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by Steve Hall    Sep-18-14    
Topic: Strange



Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign

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Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in its efforts to call attention to breast cancer.

The charity has launched a new billboard and print campaign which consists of naked images of woman's breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general.

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by Steve Hall    Sep-17-14    
Topic: Cause



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