Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

ua_gisele_bundchen.jpg

In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while detractors' (and supporters') tweets are projected on the walls around her.

The ad, which follows a similar one created with Misty Copeland, breaks today and was created by Droga5.

more »

by Steve Hall    Sep- 4-14    
Topic: Celebrity



Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

ua_gisele_bundchen.jpg

In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while detractors' (and supporters') tweets are projected on the walls around her.

The ad, which follows a similar one created with Misty Copeland, breaks today and was created by Droga5.

more »

by Steve Hall    Sep- 4-14    
Topic: Celebrity



How Omni-Channel Marketing Can Help Brands Better Connect With Customers

omnichannel_circle.jpg

A few weeks ago, a friend of mine received an email from HSBC Bank informing him that as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown and jewelry to photo packages and honeymoon travel, his wedding bases were covered. It might have been nice if he weren't married with two young kids - details that were stated clearly on his HSBC profile.

This is one of many innocent but avoidable blunders we encounter in the digital age. As marketers try to conquer every 'touch point', many risk diluting the personal, human touch of commerce. Despite covering QR codes, email, mobile, social, web, events, webinars, etc. all at once, marketers continue to provide a unichannel experience in a multichannel world.

more »

by Steve Hall    Sep- 3-14    
Topic: Brands



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

Toronto-anti-littering.jpg

Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.

more »

by Steve Hall    Sep- 2-14    
Topic: Outdoor



10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

bill_gates_ice_bucket.jpg

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease).

The ALS Ice Bucket Challenge not only raised awareness about ALS, but it also helped many brands step into the spotlight and market themselves while supporting a great cause. And the best part: the Ice Bucket Challenge raised more than $94.3 million to fund future ALS research.

But there have been tons of awareness campaigns for diseases and disabilities in the past. What made the Ice Bucket Challenge so successful?

more »

by Steve Hall    Aug-29-14    
Topic: Cause



I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

halle_berry_fragrance.jpg

I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced.

So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. In the ad, we see her walking through the jungle giving the viewer a come hither look. And, really, who wouldn't want to come hither after receiving that look?

more »

by Steve Hall    Aug-27-14    
Topic: Celebrity



Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

ada_collection.jpg

In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen."

What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting for a photographer to take a picture of them. If that's natural then I think I'll stand in front of my apartment and take a shit on the sidewalk.

more »

by Steve Hall    Aug-27-14    
Topic: Opinion



Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

kia_hamsters_coul_ev.jpg

It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV.

In the ad, created by David&Goliath, our fury friends are in the lab working on a new vehicle. When they are ready to make the final, magical adjustment, one of their normally-sized furry friends rolls into the lab and gets zapped along with the car.

more »

by Steve Hall    Aug-21-14    
Topic: Commercials



This Political Campaign Ad Features A Horse With A Large Erection

kiehne-576x1024_cropped.jpg

There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as one commenter pointed out, the horse is taking a leak and that's what happens when horses take a leak.

Either way, it's an oversight that, yea, should not have happened. But we are so glad it did because we get to use the word "erection" in another story. Yes, we are easily amused.

more »

by Steve Hall    Aug-21-14    
Topic: Political



Shoes By Jews Launches Platform Shoes With Dick Joke

Does_Size_Matter.jpg

Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to ones height with stylish shoes that don't look like platform shoes.

more »

by Steve Hall    Aug-21-14    
Topic: Video



Watch This Swordsman Play A Real-Life Game of Fruit Ninja

toaster_strudel_fruit_ninja.jpg

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air.

more »

by Steve Hall    Aug-21-14    
Topic: Events



How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

holiday_inn_shuttle.jpg

Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

more »

by Steve Hall    Aug-20-14    
Topic: Video



Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

Bianca_2.jpg

I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

more »

by Steve Hall    Aug-20-14    
Topic: Guerilla



« Previous | Next »






Featured FREE Resource: