OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.
We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.
We like the work. It's worth a look.
The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.
So Bavaria is a beer. They have a racing team. They have the Zo factor. And they have hot women in tight blue jumpsuits who prance around a website and in YouTube videos.
As always, somehow this sells beer.
Step aside wise-crackin' eTrade babies. There's a new posse in town and they don't live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.
This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It's got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.
While it's formulaic (babies getting digitally manipulated), it's a musing. And it's fun. And, besides, it's way better than the original dancing baby.
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Remember that contest we held last week? Of course you don't so we'll tell you about it again. Those who correctly guessed the color of the bikini the girl sleeping on the couch at Cannes had on (green), would be entered into a drawing to win a copy of Killed Ideas, a blurb-produced book highlighting fifty ideas that were never produced.
Now that you're all up to speed, we're pleased to announce Ryan Kiernan, a brand communications intern at 1-800 Flowers won the drawing. We;ll be sending him a copy of Killed Ideas soon
Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.
Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.
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 So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that...it's time to shut the fuck up about this fucking commercial.
Bob Garfield has never had kind words for what we do here at Adrants. And we've rarely had kind words for what the man does over at Advertising Age. But, he's been around forever and he deserves our respect. And he's going to get.
We're going to kindly mention he's out with his long-awaited new book, The Chaos Scenario. It's an expanded version of several essays he wrote a few decades ago (OK, years) about how the drastic changes in the media landscape are killing advertising as we know it. Or at least that's what everyone says it's about. We haven't read the thing yet.
The book will be out on Kindle in July and will release August 3 as a paperback. What, Bob, no hard cover?
Like Howard Stern used to intone "permanent record" as part of a shtick, Garfield, on the promotional site, intones, "The Powers That Be" as he refers to the shifting changes occurring with mass media.
So, like a dutiful advertising media outlet, we urge you to check out Bob's book and his website. We're sure you'll hurry back and let us know what you think.
So why is that non-U.S. based commercials are so much better/stranger/odder/funnier/quirkier? Hmm...oh yea. It's because they're "foreign." And there's that whole different culture thing. The altered sense of humor. Reference points are different. The environment is different. The language is different.
Or. Maybe they just make better commercials than we do. Or weirder ones.
This one's from DDB Stockholm and it's for McDonald's.
As if there aren't already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee. It's called Wild It Up (screenshots) and it lets you...yea..."wild up" any photo by adding goofy clip art.
So what's the point of it all? Supposedly, it will get people to try Caribou's eight new Wild Cooler drinks. And it just might work because all people have to do is print their wild'd up image and present it at any Caribou Coffee for a free drink.
Hmm. Sounds like a simple coupon would have been much easier and cheaper. Oh, OK, coupons are terribly boring and everyone just throws them away. So, yea, Facebook app!!!
If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it's not and that's why this new work for Swiss Air leaves us with a big, "Huh?"
Created by Publicis Zurich, written and directed (and voiced) by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball") and edited by Cut + Run, the spot aims to describe "modern day travel via air.
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Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."
Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.
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One of the most interesting people I met at Cannes last week was Herve De Clerck, who runs Ad Forum and Act Responsible.
In this video he talks about how Ad Forum operates, and in great length about Act Responsible -- its humble roots out of the ashes of 9/11, and how it's pushing to do two interesting things:
o Encourage the advertising industry to contribute its talent to social and environmental causes
o Promote the work of those that do
"Every year we gather the work for social and environmental issues ... and every year, we put on an exhibition," he said. The exhibition was held with support from DraftFCB, on a sunny terrace alongside the Palais, where you could grab a coffee, check out the beach and stroll at leisure through a wide-open gallery of interactive and print-based cause work from around the world.
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Yea, we know moms (yes, we are making that assumption) can sometimes get violent at the checkout counter but these two women take violence to a new level in this Mountain Dew Level Up or Die spot for the brand's Game Fuel.
The work was created by BBDO New York with visual effects from Zoic Studios.
Here's a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career!
These are more engaging than potshots of nurses taking blood pressure while degree options scroll by. They're a little more casual, and the focus is on the various mundane personalities (and costumes) you take on as you move from dead-end job to CAREER!
And when we say CAREER!, we mean a desk somewhere, which, Westwood fails to mention, is often infinitely less stellar than singing happy birthday songs at TGI Friday's.
Work by Cactus/Denver.
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A new iPhone app, Yowza, developed by Heroes Matt Parkman character Greg Grunberg and powered by Sysco's relationship with 400,000 retail customers will make saving money a lot easier and a lot less cluttered.
Rather than fooling with a stack of coupons at checkout, those with an iPhone (or iTouch) simply show a digital coupon and the savings is automatically deducted from the purchase price.
Retailers that have already signed with Yowza!! include Sears, McDonald's, Finish Line, ESPN Zone, The Container Store, Islands Restaurant, Sports Authority, Rubio's Fresh Mexican Grill, Pier 1 Imports, REI, Saks Fifth Avenue, Regency Shopping Centers, California Pizza Kitchen, American Golf Corporation, Cavallo Point Lodge, Marmalade Café, Traditional Jewelers, American Car Movers, Aveda Salon/Spa, Inner You Pilates, JRK Hotel Group, Cheeseburger Restaurants, Kiehl's, Midway Car Rental, Santana Row Shopping Center, Seaton, Jill Roberts and many others.
Yet another blow to the Sunday newspaper.
Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares. In the video, regular people and famous people (Clive Barker and Deepak Chopra) talk about how their dreams and nightmares affect their lives and their work.
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OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something. We all know the ad industry is in a serious state of crash and burn. Spending is down. Layoffs are up. Agencies are dying.
What do smart investment advisers always tell you? Diversify. Yes, diversify. Don't put all your eggs in one basket and that's just what QCM is doing. It's got a series of books. It's produced films. It has a brand of rum, Sailor Jerry. And now the agency has taken a major stake in New England's Narragansett Brewery. Yup. The agency is making beer now.
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Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.
The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*
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Whoa. It's Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head (as one idiotic co-worker once did while at an end of the summer party). But we're not complaining. No. Not at all. Because the beer that was just poured over our head...is an ad. And we love advertising here on Adrants! And it's virtual so we really don't have beer all over our head right now (but did when that idiot did it in real life).
Yup. Check this out. See? Pretty sweet, right? No go here and Kraeusen your friend's site compliments of Old Style.
We love this stuff.
Despite issues with its headlights, the Prius is rolling along just fine when it comes to online promotion. Among the many places the vehicle can be seen online, it's taken over the home page of instant messaging aggregation service Meebo.
With a background image, a foreground placement of the vehicle, a logo and zero ability to click through to anything, the effort looks like 100 percent branding.
For those too junior or broke to go to Cannes this year, there was Wrath of Cannes in the "East Riviera,"* where advertising's overlooked enter work to win a trophy they can't actually take home. (It gets recycled for next year.)
This year's winner was ex-associate AD Alan Kwon of RTCRM (now freelancing). He entered a tear-out coupon for Crunch Gym, printed on Tyvek, which means the material was virtually untearable.
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To call attention to the apparently savage act of gutting a fish while it's alive, Dutch agency Revolver Media created a website and video featuring fetish model Ancilla Tilia. There was a countdown clock and on Monday, June 22, Tilia began to strip.
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- Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.)
- Love can be complicated. (But once you pop...!)
- The revolution will be Tweeted. In Iran, anyway.
- 140-character twibutes to Michael Jackson. Srsly.
- Spike Lee, out loud and in Cannes.
- Seed bombs. That plant seeds!
- When writers go apeshit.
In yet another effort to hipify itself with a generation that's never heard of The Sears Catalog let alone even noticed the store in a mall as they scamper by it on their way to Justice, American Eagle or Claire's, retail giant Sears has hired Disney cutie Selena Gomez for its back to school effort.
Wait, wait, WAIT!!!! Back to school? Stop! Stop! Stop!! Can we please start Summer first? Seriously. This is like summer blockbuster movies making their debut in April. Or Christmas promotions beginning the day after Halloween. There are rules here, people. Rules that must be followed. You can't just mess with seasons like this. You can't mess with our heads. Seriously. Why don't we just start celebrating New Year's 2010 today!
Anyway, Selena (Miley? Miley? Where did you go, Miley?), along with Demi Lovato, is Disney's new it girl so if the retail giant's trying to connect with teens and tweeners, they did choose the right spokesperson for its Arrive Lounge effort.
On the site, visitors can vote for the best styles in a series of air band competition videos. Design Kitchen created the work.
Soccer ball? Nope. Stuffed animal? Nope. Baseball glove? Nope. Squeaky toy? Nope. Slipper? Nope? SPDR Bone from State Street? Yup.
Yes, this is how we explain the benefits of precision investing with SPDR EFTs,
And becasue this is advertising, the whole thing's an homage to the French film Breathless.
The Gate Worldwide created the work.
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