16 Best Tools to Use as a Copywriter

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Copywriting is a challenging task, often because it involves encouraging the reader towards a call to action, such as signing up or buying. The process is time-consuming, cumbersome, and competing.

As a copywriter, you need to begin with an idea that has the right research and thought backing it. Eventually, as the idea begins to take shape on your screen, you need to put on the hat of an editor and diligently proofread through columns of text before publishing it.

Every professional has their tools and as a copywriter you need your own set to complete tasks faster, better and in an automated manner. The following 16 best tools to use as a copywriter are hand-picked to make your job easier.


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by Steve Hall    Jan-25-21    
Topic: Tools



7 Techniques That Will Improve Guest Blogging For Your Brand

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Question: Is guest blogging one of the best inbound marketing strategies for your brand?
Answer: Yes.

At first, this might make little sense. You might ask yourself, "Why should I spend time writing for someone else? I'd rather spend that time promoting my blog on social media".

Guest blogging on websites and blogs within your niche gives your content some much-needed exposure to a broader relevant audience, attracts traffic to your website, and builds up your backlink profile. In other words, guest blogging is a tried and tested strategy for building the authority of your brand, and one that you would be smart not to ignore.


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by Steve Hall    Jan-25-21    
Topic: Weblogs



The Psychology Of Color: Is It Important For Website Development And SEO?

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Experts believe that colors affect our moods, emotions and feelings. Seeing warm or soft colors such as red, orange or yellow can make us feel calm, happy, relaxed and full of energy.

On the other hand, looking at dull or muted colors such as grey, cool blue, beige etc., can make us feel dark and gloomy. The brightness and tone of color have a significant impact on our emotions and thoughts.

For example, red can increase our appetite while also grabbing our attention and signaling our brain that there might be danger ahead.

A research study found that better quality infographics on a website, including warm, inviting colors in the visuals, helped increase the conversion rate of customers by 24%. This is because our brains can't read and absorb all the information listed on a website, even if it's divided into small paragraphs and bullet points.

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by Steve Hall    Jan-19-21    
Topic: Tools



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9 Effective Measures to Artfully Manage Your Workforce

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Running a successful business comes with a whole boatload of responsibilities- one of which entails managing your workforce.

Yes, it's true that your employees are your biggest assets. Hiring the best team members gives you a considerable competitive advantage, placing your business ahead of the crowd.

But employees can make or break your business. Mismanagement on your behalf can unravel years of hard work.


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by Steve Hall    Jan- 5-21    
Topic: Trends and Culture



Should You Use WordPress As Your CMS - The Pros and the Cons

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You may have heard that WordPress is the most popular platform for creating websites, but you can't be sure that WordPress is the right choice for you. Unlike Wix, Weebly, or Squarespace, WordPress is 100% free. So if you search for the word "WordPress Review," you probably won't find anything useful, as bloggers often write reviews about products for which they receive a commission.

To help make the right business decision, we have created the best WordPress software review that has the pros and cons of using WordPress so you can decide if WordPress is the right choice for your website.


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by Steve Hall    Dec-17-20    
Topic: Publishing



How Technology Creates a Modern Working Environment

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Did you know that robots and automation will replace a third of all workforce based in the US by the year 2030? That's scary but true. According to global consultants McKinsey's report released in 2017, the machines will make humans quit in 10 years from now. What's more interesting is that humans' role in supervising the tech would become obsolete in the future. The fact is that AI, machine learning, and virtual assistants are creating a paradigm shift before our eyes.

The role of tech in changing our world has been the subject of debate for quite some time. It is something that assists human beings and makes their work easy, convenient, and seamless. Simultaneously, tech's individual uses are so many, from flying cars to Smart Cities using the Internet of Things (IoT). But what deserves some more spotlight is its increasing use in organizations today.

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by Steve Hall    Dec-17-20    
Topic: Tools



How Content Marketing Teams Can Make Use of Digital Asset Management Software

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During the last 20 years, the world of content creation has gone through some drastic changes. From making brochures and newspaper print ads, we are now in an era where content is everywhere, and it is mostly digital. Marketeers need to establish a presence on multiple offline and online scenes. According to the FotoWare report of industry trends, 72% of respondents reported having a noticeable increase of digital files from 2019 to 2020, a trend that makes no signs of slowing down. Therefore, marketers today must deal with more content than what they did before, which needs to be managed effectively if one wants to keep up with the competition.

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by Steve Hall    Dec- 8-20    
Topic: Publishing



How to Embrace eCommerce Change Post COVID-19 with SEO

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"When the going gets tough, the tough get going" is a clichéd phrase but it applies aptly to the current Covid-19 situation. There is no end in sight and businesses face a severe crunch, especially eCommerce. Do you simply down shutters or gird up your loins and get down to taking on the challenge? The latter is preferable and for this, SEO is the best tool to help you adapt to changing market scenarios.


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by Steve Hall    Dec- 8-20    
Topic: Online



How Instagram Reels Have Made Instagram A Crucial Social Platform

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Instagram is a social application that is known for introducing new features to its application with time. This is one of the vital reasons behind the staggering rise in the user base of this social application. Now, Instagram has introduced a new feature, Instagram reels that have garnered the marketer's attention and Instagram users.


Drive Gen Z With Instagram Reels:

Instagram Reels has a duration of 15-seconds. Reels can be utilized as a medium to drive Generation Z. Because this age group is intrigued by the short-duration video content. Hence, reels can be used as a medium to drive Generation Z towards you. Notably, Instagram reels possess the exact characteristics of TikTok, which has nearly 41% of its total user base as Generation Z. So, If your target audience is this age group, then you should frame your strategy around Instagram reels and post consistently on your brand page. With Trollishly you could fuel-up the reach of your reels.

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by Steve Hall    Dec- 8-20    
Topic: Social



The Foolproof Guide to SEO Keyword Research

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Keywords are the words or phrases that pop up frequently on a web page, article, or blog post. These are the keywords that are typed in by the person searching for some specific information. The web pages, articles, and blog posts that contain the specific keyword(s) or keyword phrases appear in the search results. But getting your website or blog to rank higher for specific keywords is the real challenge that's faced by many business owners and marketers.

While Google has historically kept marketers and SEO experts on their toes by regularly releasing updates to its search algorithm, the one thing that has remained consistent in its importance is: keyword research.


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by Steve Hall    Nov-30-20    
Topic: Tools



Retail Digital Marketing Strategies To Increase Business Sales

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Each time you are getting the word out there about your business, your hope is that it succeeds. There is an array of retail digital marketing strategies through which retailers can promote their companies on the internet. If you are planning to promote your business, be creative, and think of your customers as well. In this article, we have shared killer retail marketing strategies to increase business sales.


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by Steve Hall    Nov-30-20    
Topic: Online



5 Design Principles to Help Convert Customers

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Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?


What keeps customers coming back?

Think for a moment of the last e-commerce website that you purchased from. And now think of another website that you spent some time on. What was it about these sites that kept you there?

Undoubtedly, it could have been the content, its authority and relevance to what you were looking for at the time. If you bought something, you may have been enticed by an offer or considered the price point competitive.

Underlying all these actions was the web design itself. Those call to action buttons that had you 'buying now' or 'learning more'. The graphics that subtly drew your attention to an area on the page that had the information you needed...

There are so many design factors that come into play they are almost too numerous to mention. It is true to say that poor web design is off-putting and could be the reason why your bounce rate is high.

Small changes will have a big impact. But what design principles are you looking at?


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by Steve Hall    Nov-11-20    
Topic: Direct



7 Marketing Tips for Social Media Consultants

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For a small business, digital marketing offers opportunities and challenges. Even though you have a level playing field and can get marketing exposure without spending too much, there is a lot of intense competition out there. Instead of spending your cash on expensive gears like wide LCD displays or a laptop with backlit keyboard for your workplace, you need to use the most efficient tactics and strategies to get noticed by your target market. In this article, we talk about 7 effective marketing strategies that every social media consultant should follow .

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by Steve Hall    Nov-11-20    
Topic: Social



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