AMC Demotes Mad Men's Peggy And Joan to Celebrate Secretary's Day

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In celebration of what Mad Men would, of course, lovingly call Secretary's Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the series.

It's a curious move but hey, they're bigger stars and much more well known then the current stars on the show so it's all good.

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by Steve Hall    Apr-23-14    
Topic: Television



If Your Airport Gate Seat Starts to Recline, Don't Get Up. You Could Win Free Airline Tickets

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To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.

And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



How the Collaborative Economy Will Affect Marketing And Advertising

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For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.

Read the rest here...

by Steve Hall    Apr-23-14    
Topic: Trends and Culture



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Gisele Bundchen Butchers Blondie's 'Heart of Glass' For A Good Cause

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H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie's hit "Heart of Glass" which will be released on Ultra Records with proceeds going to UNICEF.

Produced by Bob Sinclar, it's all to promote H&M's summer fashion line.

Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it's for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.

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by Steve Hall    Apr-23-14    
Topic: Cause



Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign

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Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

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by Steve Hall    Apr-22-14    
Topic: Guerilla



Watch This Promo For Paul Walker's Last Movie

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On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background

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by Steve Hall    Apr-22-14    
Topic: Celebrity



Watch How Penguins, Time Travel And Slow Motion Fruit Come Together in Wacky Hard Lemonade Ads

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In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we've seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they've got it all figured out. Sort of.

Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let's just say, they're results, perhaps, aren't ready for prime time.

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by Steve Hall    Apr-22-14    
Topic: Strange



How Brands Can Use Social Media to Generate Leads

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Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Customers and prospects are using it to discover new offerings and educate themselves as they go through the buying process.

Brands have seen social media become a vital channel with which to engage their customers, to amplify their messaging and to garner more qualified leads. This step-by-step guide shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

Download the whitepaper now to maximize your social media's ability to generate leads.

by Steve Hall    Apr-22-14    
Topic: Research



Hey Brands, Did Facebook Screw You? Here's How to Move On

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The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent.

For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted $7.87 billion in revenue last year and has left social marketers without a significant earned media solution -- so they think.

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by Steve Hall    Apr-22-14    
Topic: Social



Women React to Ridiculousness of Dove's Real Beauty Stunts

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Way, way way back in the Day, Dove did that thing where they revealed the extreme photoshopping that goes into the presentation of most models. Since then they've done several other stunts which focus on the perception of beauty. They usually focus on how many women do not view themselves as good looking as others do.

This stunt from comedy group Above Average creates yet another spoof but this one goes a bit further creating its own full blown experiment spoof illustrating how real women might react to the tricks Dove plays on them in their stunts.

The reactions are, as another brand says, priceless. Give it a watch.

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by Steve Hall    Apr-22-14    
Topic: Spoofs



Agency Enlists Creepy Stalker to Recruit Interns on LinkedIn

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Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile.

At first you may freak and lock things down like a 13 year old hiding their social media profiles from their parents. But don't. You might miss out on a sweet gig. You see, Donald is the creation of Mother New York and it's all part of a summer internship recruiting program.

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by Steve Hall    Apr-22-14    
Topic: Agencies



Maybe the Pleated Plaid Miniskirt Isn't the Sexiest Thing A Woman Can Wear

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Hmm. And we thought the pleated plaid miniskirt was the hottest thing a woman could wear. After watching this DB Latina Puerto Rico-created Axe ad, we may have to reconsider.

We've watched the ad twice and we're still not sure what they're selling. Deodorant insurance? Who knows. From the moment a woman dressed in a short black miniskirt and high heels struts into view and says something along the lines on, "In the game of love, there are times of war," our focus was, shall we say, distracted.

So do us a favor. Give the ad a watch and let us know what they're really selling.

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by Steve Hall    Apr-21-14    
Topic: Racy



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