This is the Dumbest Shoe Ad You Will Ever See

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Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.

So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.

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by Steve Hall    Apr-16-14    
Topic: Commercials



In Strange Shift, Victor & Spoils Creates Non-Crowdsourced Traditional Bank Campaign

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Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.

The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.

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by Steve Hall    Apr-16-14    
Topic: Campaigns



Carlsberg Extends Happy Hours With Instagram Hashtag Campaign

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Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.

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by Steve Hall    Apr-16-14    
Topic: Mobile/Wireless



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Only America Would Say the Hot Dog Is America's Greatest Invention Ever

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Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."

Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.

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by Steve Hall    Apr-15-14    
Topic: Commercials



Pedigree Uses Other Brands' Ad Budgets to Support Its Own Adoption Drive

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Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.

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by Steve Hall    Apr-15-14    
Topic: Cause



Honda Trades Death and Dismemberment For Emoticons in Safe Driving PSA

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While there have been some amazingly powerful safe driving PSAs from all over the world, most of them resort to the dramatic, real-life trauma of the crash (see the all-time classic here). But this entry from Honda takes a different approach.

The automotive brand has enlisted the power of emoticons to convey its message with a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by using emoticons along with a video that illustrates the importance of safe driving.

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by Steve Hall    Apr-15-14    
Topic: Cause



JWT Changes Name Back to J. Walter Thompson

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Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.

Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."

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by Steve Hall    Apr-15-14    
Topic: Agencies



Miller High Life Acknowledges It's Low Life Appeal

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AdWeek doesn't like the new Miller High ads and neither do we. While Gabriel Beltrone does an exquisite job of explaining why the ads suck, we'll be more blunt. They come off like some copywriter's hipsterific dream of cool as defined by a sort of fuck you sensibility to the fact losers who drink Miller High Life can't afford to get out of the pool hall and make something of themselves.

Rather, they'd prefer to spew a stereotypically Millennial "I don't give a shit" tonality -- with "we're so cool we're in black and white" 'tude no less -- that just wants to make you punch Rich for his lame attempt at wry wit and self-importance.

Too harsh? Go read Gabriel's take. She was much nicer.

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by Steve Hall    Apr-15-14    
Topic: Creative Commentary



See The Divinyls 'I Touch Myself' Turned Into A Touching Breast Cancer PSA

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In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.

It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.

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by Steve Hall    Apr-15-14    
Topic: Cause



On Chatroulette, This Girl Gets These Masturbating Guys to Check Their Balls For Cancer

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Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.

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by Steve Hall    Apr-14-14    
Topic: Cause, Racy



TNT Ponders the Drama of A Skunk in A Crowded Elevator

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Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.

If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.

These new images will initially be used in Germany and Mexico, and later in a number of other countries.

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by Steve Hall    Apr-14-14    
Topic: Campaigns



Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

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Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

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by Steve Hall    Apr-14-14    
Topic: Spoofs



This Beer Campaign Will Make You Feel Like A Loser

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Remember when beer was just this thing you drank on Saturday afternoon after you'd finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn't beer anymore. It's a lifestyle! Yes, a lifestyle. You don't just consume beer any more. Nope, you consume the lifestyle the beer brand's marketing team has created.

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by Steve Hall    Apr-14-14    
Topic: Brands



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