Your Social Media Marketing Approach Needs an Update

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Social media has been with us in one form or another for almost twenty years. It doesn't go back quite as far as the dawn of the internet itself, but it isn't far off. We tend to connect the term "social media" with Facebook and Twitter, with Instagram coming along a little later. In reality, MySpace was around for three or four years before Facebook came along in 2006, and the term "social media" was used to describe it even back then. Why are we pointing all of this out? Well, it's because many social media marketing strategists don't appear to have noticed that times have changed.

Just as the same tactics that worked in television marketing ten years ago don't work now, old social media tactics have become equally ineffective. The average customer is more web-savvy and has become immune to certain types of approach. The demographic has changed in that time too. Millennials, who were once the focus of marketing, are now middle-aged and settled down. Generation Z is now the target market for most brands and has to be approached a different way.

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by Steve Hall    May-10-21    




Top Tips for Choosing an SEO Agency

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In 2021, harnessing the power of SEO is a necessity for all businesses, regardless of their size or industry. The Covid-19 pandemic demonstrated the power of the digital; companies that had a pre-established online presence found it far easier to navigate the challenges of lockdowns and border closures than those that didn't.

SEO is quite a technical area of marketing, which is why many companies opt to outsource their SEO activities to external agencies. While this is a great strategy, there tends to be an enormous difference in the quality of work and results obtained between various SEO companies. So, how can you tell the good from the bad?

If you are searching for a team specializing in SEO in Melbourne, read on to discover what factors you should consider (and which agencies you should definitely steer clear of!)

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by Steve Hall    May- 3-21    
Topic: Agencies



How to Think About Your Clubhouse Audio Strategy

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Clubhouse is a social media app. Audiences can facilitate audio channels of communication through virtual rooms.

The rooms host people who are added mainly by invitation. We should note that Apple iOS users are the only operating systems accommodated. In these virtual rooms, we find live chats where those invited can either speak or listen.

Digital marketing and SEO website promotions are factors when attempting to create solid content on the power of audio strategies like Clubhouse. Thanks to Scanteam CEO Alex Lysak, we can collect, analyze, and record data. This present benefits current and future markets in this field.

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by Steve Hall    May- 3-21    
Topic: Social



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How Can You Take Advantage of Google to Improve Your Business

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Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals.

For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long-haul.

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by Steve Hall    May- 3-21    
Topic: Tools



7 of the Most Common Risks to Be Aware of as a Business Owner in Texas

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With 2.8 million small businesses employing 4.7 million people, Texas has the second-largest gross domestic product, valued at $1.77 trillion annually. These businesses account for over 97% of companies and employ about 50% of the state's workforce. All this indicates that the Lone Star is a great place to start a new business but it also means that you will face fierce competition and a number of other challenges.

Running a business takes work and comes with a number of risks that might stand in the way of achieving your goals. While some of these risks will be unique to your business, others are more universal and easily foreseeable. The good news is, there are certain steps you can take in order to manage and mitigate these risks. For instance, purchasing commercial insurance in Texas can help business owners protect themselves, their staff, and their livelihoods.

If you want to know more about it, here are the 7 most common risks that every new business owner in Texas should keep in mind.

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by Steve Hall    Apr-21-21    
Topic: Research



Creating and Maintaining a Social Media Branding Strategy

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Social media is one of the most potent weapons in a marketer's arsenal when building brand awareness to stand out from the crowd.

If you can do social media branding right, you can connect to your target audience and remain relevant to them even if they aren't planning a purchase.

Nowadays, social media marketing should be an integral part of any successful business's marketing efforts. It involves reaching out to your prospects on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

To be successful in your social media branding campaign, you'll need to consistently utilize the correct methods of engaging your target audience to boost brand awareness.

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by Steve Hall    Apr-21-21    
Topic: Social



Defining and Aligning Your Marketing Partnerships With Your Company's Values

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Creating effective marketing partnerships with other companies or organizations is a great way to benefit both you and the partner, serving both businesses or brands in an equal fashion and allowing you to work together to meet specific goals. You can combine intelligence, campaigns, advertisements, and other ideas to achieve profitability.

We are all aware of the idea that "two heads are better than one." The problem that arises here is - how do you obtain a partnership that won't fail?

This can become a potential problem when you do not strategically partner with a company or person that sees your same vision, and therefore, it doesn't hold true to the same mission or values that your company does.

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by Steve Hall    Apr-21-21    
Topic: Brands



Why Customer Experience Analytics is the Future of your Brand's Success

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Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.

Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.

But how to stay relevant with these digital trends:

  • How do you still advertise to customers and identify their needs?
  • How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
  • How can you offer an exceptional and customized experience online?

There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.

Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.

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by Steve Hall    Apr- 8-21    
Topic: Tools



Handy Tips to Get Traffic to Your Website

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When it comes to developing your online business, rising your website's traffic can help to boost its popularity and thus increase the number of visits speeding up the site's move to the top of the search ranks.

However, the major stumbling point here is how to get that so badly needed traffic to your website. And since there are tons of different options existing these days, it is somewhat complicated to not get lost and pick up the ones that work best. Fortunately, we have highlighted ten strategies that will surely attract traffic to your site better than others.


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by Steve Hall    Mar-31-21    
Topic: Online



Perfect Headline Formula: How To Write Clickable Title?

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Writing clickable headlines is not an easy feat. Sure, you could be writing good titles that work to an extent, but to create the best headlines for your content, you will need to use a variety of different techniques in meaningful and powerful ways. Hence, here's how to write clickable titles that work.


#1 Educate Through Headlines

First and foremost, you need to educate your audience through your headlines. Of course, most of the educational process will take place already within the article or blog post itself, but you can still start the process with the headline. Include some kind of fact or a short snippet of relevant and valuable information into your title to do this.

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by Steve Hall    Mar-31-21    
Topic: Publishing



Marketing Tips to Grow your Instagram Account

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Over the past few years, the marketing landscape has changed dramatically. We have gone from advertising on the radio, television and billboards; to banner advertisements on websites; to now using social media platforms as the most effective way of marketing business. The determining factor of a successful business today, is the amount of followers they have on their social media accounts. If you want your business to grow and thrive today, you need to increase your follower count. Here are a few steps for you to follow if you are in need of some help to grow your Instagram account and get started with your social media marketing.

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by Steve Hall    Mar-29-21    
Topic: Social



Six Tips For Conflict Resolution In the Workplace

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How To Solve Workplace Conflicts

There is a saying that goes "if you want to build a business, build the people". However, saying it is easy but human relations are not so simple to figure out without any help. Some people possess a natural affinity when it comes to interacting with people. Some people don't.

Regardless, most of them will still eventually run into a wall when it comes to a really difficult person that will boggle the minds of both groups of people. When it comes to this point, it is crucial that these problems are solved because people are the gears that keep the machine running, so you want to keep people happy and fulfilled. This is why we have come up with a guide for those perplexed by these situations. Another way to make your life easier is to ensure efficient payroll processes. For instance, did you know you can actually produce check stubs online as well?

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by Steve Hall    Mar-24-21    
Topic: Agencies



Why Do You Need Excellent Website Speed To Increase Leads

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With billions and billions of people having direct access to the internet through smart devices or computers, every business today has a website online. Website speed is a crucial ranking factor for search engines like Google, Bing, Yahoo, etc. Your website speed will have a huge impact on your site's visibility, user experience which will lead to sales and boost revenue. With modern technological advancements, consumers are getting more impatient as most of them don't even wait for two seconds for the website to load.

With the growing technology, consumer getting impatient as most of them are not ready to wait even two seconds for the website to load. A one-second delay can cause your prospects to move on to another website and increases your bounce rate. In order to have a strong online presence, website owners much optimize page loading speed on their site. While design, user navigation, theme, readability, and quality content are all critical elements of a successful website, a slow website will keep your profits from being satisfactory.

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by Steve Hall    Mar-24-21    
Topic: Online



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