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Pilgrims Get Sexy Makeover in Muscle Milk Thanksgiving Video Teachers, hide your students! The traditional Pilgrim is about to get a deliciously sexy makeover by Jason Reed for Muscle Milk. In this video, we are treated to a far less than staid Thanksgiving as dinner turns into a hip-hop rap fest. Entitled Sexy Pilgrim, the video was created by San Francisco-based Pereira & O'Dell and turns Thansgiving into something our forefathers never would have imagined. Canon Plays Digital Version of Freeze Tag Likening action photography to a game of freeze tag, a group of people were given Canon cameras to use in a game of photographic freeze tag. The result, using many of the photos, is this new commercial directed by Saman Keshavarz. There's not much more to say about it other than we like it. If Honda's Choir Sung With Helium... Back in 2006, Wieden + Kennedy created a Honda Civic commercial which had a choir provide the sounds for the car in the ad. It was an amazing feat. Not as amazing as the Honda Cog commercial but much more amazing than this knock off for the Alfa Romeo Mito which is being seeded as a viral. It's not very funny which is sad becasue everything that involves helium should be funny. Sadly, the singers in this commercials look like Alvin and the Chipmunks in church. ad:tech Conference Headlines
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Your Blackberry Storm Will Kill You With Lightning We're not quite sure a brand would associate themselves with life-threatening lightning but McCann-Erikson New York has chosen to for Verizon's Blackberry Storm 2. Of course, the lightning in this commercial isn't really killing anyone. Rather, it's giving birth to the new Storm. That not so minor detail wasn't exactly clear to us at first. Then again, we've been known to be a bit dumb hen it comes to stuff like this. Kinda like a Verizon Dumb Dad, actually. Anyway, our press contact wouldn't be happy if we didn't mention Digital Domain was behind the CG work in the commercial and "did a huge amount of ground augmentation, added CG smoke and post-explosion debris, created an entirely CG Blackberry Storm 2 phone, and provided on-set CG supervision." Check out the work here. Method Trashes Dow's Horny Scrubbing Bubbles In the most hilarious cleaning product commercial in recent memory, Method has some fun with Dow's Scrubbing Bubbles. Of course, they don't mention Dow by name but it's clear who's being referred to in this ad. After fifteen seconds of gleefully shinetastic, but nauseatingly realistic scrubbing bubble commercialism, we see a woman enter her shower only to be confronted by a gaggle of horny bubbles who leer at her and beg her to clean herself in front of them. It's all part of Method's support for the Household Product Labeling Acts which, ostensibly, would make Dow Scrubbing Bubbles look like a can of acid compared to Method's more natural approach to cleaning. Anti-Cancer PSA Backfires, Makes Prostate Cancer Blob Likable These are the most idiotic ads we've seen in a while. So cancer is bad, right? Of course it is. We should hate it and want to beat the shit out of it. Which is exactly what a bunch of guys do in these PSAs from TBWA\Chiat|Day. The trouble is, as AdFreak points out, is that the poor prostate cancer blob in these ads is almost likable in a cute stuffed animal sort of way. So when the guys gang up on him to beat the crap out of him, we almost wish the police would show up and slam these guys down on the hood of their cruisers and twist their arms up into cuffs. Allie Sullivan Wears Bunny Ears in Campaign to Socialize Playboy So I spent four days on a cruise ship with a bunch of social media types. The cruise was informative and fun and you can read about it here. I spent a lot of time with Allie Sullivan who I've worked with in the past when she was at PETA and the Humane Society. She always tipped Adrants to many of those organization's ad campaigns, various marketing stunts and social media efforts. On the cruise, she told me she hopes to land a job at Playboy which is seeking a Social Media and Audience Development Manager. Hmm. A girl running Playboy's social media efforts? Does that mean Playboy will end up looking like this and Hugh will have to start tweeting about Playboy's position on the objectification of women?  While Playboy certainly does a great job helping men engage in a particular form of personalized social activity, the organization could use some help engaging with with people on a broader level. To, you know, really cement the notion there are actually people out there who read Playboy "for the articles." OK, OK. While it's apparent the only Playboy tweets anyone will care about are the ones pimping the latest centerfold or the Girls of Social Media features, the organization could certainly benefit from some transitioning away from Hugh Hefner in pajamas as its image. Matthew Lesko Snubs Ad Agencies, Hands Money to the People If you've ever been to an ad conference and seen some dude walking around in a question mark suit or have been assaulted by one of his websites online, you've had the pleasure of seeing Matthew Lesko. He's one of those infomercial/make money online types that, despite the fact they do make tons of money, really get underneath the skin and cause some serious cringe. Lesko launched Information USA 30 years ago to make people aware of un-advertised government programs that had millions of dollars to help people find work, get training, pay tuition, help with housing, launch businesses, pay for prescriptions and get government contracts. To promote his company, Lesko has spent millions on television advertising and has used ad agencies to help with his campaigns. Now he wants to give his money to the people rather than an ad agency. He promises to pay five dollars to anyone who visits and joins My America Benefits Plan. Of course, to get the five dollars, a person has to sign up for the program, pay one dollar and then receive five dollars back. no surprise there. Of course, it's all to make Lesko more money. No secret there. But hey, who doesn't want five dollars? Seems like a lot of work to get it though Social Media (And Rick Springfield) Set Sail on Carnival Destiny For four days beginning last Thursday afternoon, 60 or so "social media types" boarded the Carnival Destiny and set sail for Cozumel Mexico. The journey was dubbed SocialFresh Cruise and it's goal was to bring together people and ideas. The cruise was organized by Social Fresh, an organization founded by Jason Keath that puts on conferences for marketers involved in advertising, PR, SEO, PR, brand development and, of course, social media. It's also the "conference that comes to you" in the sense most of its conferences take place in smaller markets such as Charlotte, Nashville and Tampa. Handling the actual cruise details was CruiseDeals.  While there was much sun and fun (it was a cruise after all), for two of the three full days aboard the ship, we attended about eight hours (four each day) of session given by Chris Brogan and many others on topics ranging from personal branding to SEO and everything in-between. Smooth Jazz Lures Buyers to Honda Accord Crosstour Of there new commercial for the Honda Accord Crosstour, RPA offers, "'Instruments' relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category. Noteworthy music, a remix of 'Fever,' helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour. In plain English, it's a decidedly different car commercial. We like it's laid back minimalism which makes the point the car has a lot of room to carry whatever you need it to carry without getting all over wordy about cubic feet and crap like that. To create the animation in the commercial, RPA worked with Santa Monica-based design studio Elastic. ElfYourself Returns Social Media-Style Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well. In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing. Restaurant Lies. Quadruples Chowder Sales The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar's Seafood Restaurant placed billboards underneath the Puget Sound. They told the media the boards had been placed there in the 50's by Ivar's founder who, as the story goes, thought people would one day travel beneath the Sound in submarines. The founder wanted to make sure his advertising message was there for all to see. Of course, the story is fake and the boards were placed there just weeks before the story was planted and the boards hauled up. While this hoax/viral/lie was making the rounds, an ad campaign touted the fact Ivar's would roll back its chowder pricing to 1950's levels in celebration of the discovery. Meet 50 Cent, Strippers on Wheels, NBC's Olympic Ad Hopefuls- 50 Cent and vitaminwater in the lab working on free iPhone apps and a chance to meet Fiddy, I said Fiddy. - Swing by NBC and pick up a 2010 Winter Olympics slot or three. - Move over People of Walmart, People of Public Transit. (Via.) It's Chiquita Madness! Of the egg-throwing variety. Because they have invisible arms and are adept at pranks, no window is safe from them, for they are bananas. Not even Facebook can hide. Or microsites. Or Twitter. Or mocumentaries. (Good to see the 12-step meme is alive and well because I need a Bananavention.) Naked People Furniture Will Be HUGE It's probably not the nekkidness usually posted here that Steve likes, but it's got the wtfness not seen in a music video or commercial in some time. Directed by Mekanism's Dave and Rory, it's not a bad song, and as the bio says, Valley Lodge is working overtime channeling Cheap Trick, T. Rex, Big Star, the Kinks and a few others. But I guarantee you won't turn on a lamp again or flip a light switch without washing your hands after. We Get Email - Redux Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels' latest CDs from D-list talent. Nude iPhone tips. (Those we like, actually.) Upcoming Access Hollywood interviews with an extra from the first season of The Hills. 15,000 word PR releases--with no image or link to a campaign--asking if we'd like an image or link. To. The. Campaign. Ya think? Because Drunk Chicks Pole Dancing Make Everything Better Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to... more other scenes. Interactive! They have a series of different characters to watch out for. (Except I don't see drunk dad anywhere.) Ennyway, Drunk Pole Dancing looks like a lotta staged viral fun, after the jump. For my money, the Taxi spot is still the best spot I've seen for drinking responsibly. A New Spin on Word of The DayGeorge Parker tested and approved. "Because it's easier to learn with sex, drugs, and f***ing swearing," there's Chris Baker's The f***ing word of the day. It's not your dad's Word of the Day site: Does This Make My App Look Too Big? Oh, there's an app for it alright. Why shouldn't plastic surgery have its own app? Developed by facial plastic surgeon Dr. Steven Denenberg, you can either look at hundreds of before and after shots, or take a pic of yourself and email the good doc for an evaluation over coffee. (Nip/Tuck/Latte?) Download it directly kids. William Shatner for... Dell? Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill? And to Alltel, a Good Night Lame headline? Sure. But let's not focus on that. What's better than using Fred Willard in this new Alltel spot from Campbell-Ewald? Better than not using of elves and reindeer in yet another Christmas spot? The move to a 1-year plan with FREE, I said FREE, LG Touch. No big deal except the industry has been gouging people with early termination fees for a long time. It's only reluctantly adopted the current system where ETF fees drop $5 a month over the length of contracts. (Didn't keep Verizon from doubling theirs.) Spot below, after the jump. Want Faster Download Times? Move Overseas Truer than you know, Optimum online users. (Just check other countries' times against the U.S. Parts of Europe seem appear to offer four times the speed for half the price.) I digress however. Duval Guillaume points us to new print showcasing Telenet's broadband offering, after the jump. The Little Red Chair That Could Space Chair. Not since Dennis Hopper stood on the little bastard has a chair gotten this much attention. You can see the making of here and the rational behind it, but basically Grey London wanted to do something that reinforces the Toshiba ethos of innovation and using technology in ways others don't. So, why not float a chair 98,268 feet and record it with hi-def Toshiba cams as the highest recorded commercial evuh! (That's 18 miles high kids--space begins at 62.) The King Takes Up Office Space--in Brazil The King hits Brazil and no office is safe. Sure it's not in English, but grabbing your boss' ass is universal. In spot two, always amp up teens and give them a Ferrari. *awaiting beach thong/banana hammock spot next* (Crispin haters, save the emails, Ogilvy Brazil and Hungry Man did them.) Waaaa, But It Doesn't Sell Gum, WaaaaShooosh. It reinforces Orbit gum's clean a dirty mouth premise by using "street" artist Goons to clean up... the streets. It's cool. Watch it. Then say hi to agency Evolution Bureau for coming up with it.
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Source: Viral Video Chart
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