The Creativeness and Effectiveness of Rich Media Advertising

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Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.

You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.

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by Steve Hall    Jul-27-21    
Topic: Online



Top 5 Customer Experience Marketing Strategies to Boost Customer Loyalty

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Are you struggling to improve customer loyalty?

If so then this article is going to discuss five strategies to increase customer loyalty and retention.

So without further ado, let's dive in.

Customer loyalty is more important for any kind and size of business. Loyal customers are more likely to recommend your business to other customers.

Besides, loyal customers spend up to 67% more than new ones. Plus gaining new customers is 10X more costly than retaining the existing ones.

If you're looking for ways to increase customer loyalty, then we're going to teach you some practical strategies that will help you achieve that.

But before that, let's understand a few things first.


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by Steve Hall    Jul-27-21    
Topic: Brands



How Gaming Became a Very Profitable Niche

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Gaming has managed to weave its way into just about every area of pop culture. It is profitable as you will find it in TV, music, sports, and more. The gaming industry currently brings in over $200 billion as revenue. There are more than 2.4 billion gamers worldwide.

Unlike in the past when gaming was associated with bored teenage boys and idle adults, it is now for everyone. Women now make up the most significant demographic for playing video games. Even when you don't enjoy a game in real life, you can love it in a video game.

From the perspective of advertisers, the gaming niche is profitable. It is appropriate even for brands that aren't directly connected to the gaming industry. After all, gaming has become one of the glues that hold pop culture together. Here are a few reasons why the gaming niche has become very profitable.

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by Steve Hall    Jul-14-21    
Topic: Games



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Things You Need to Consider to Hire the Right SEO Agency

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As a business owner, if you want to keep your business running and reach an extended market, you need a website. It is the need of the hour. A website can help your business grow in many ways. However, it is incomplete without SEO.

SEO stands for search engine optimization. It is a process of increasing the quality and quantity of web traffic to a website by utilizing a set of tactical practices. It is crucial for ranking a website on the top of the search engine result page (SERP).

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by Steve Hall    Jul-14-21    
Topic: Online



The Impact of Backlinks on the Trust to Your Business Site

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The reputation and credibility of your website are some of the most crucial factors when it comes to brand popularity, rating, and revenue. Ans how to build trust? Through other websites' mentions of your source, of course!

Backlinks work like a charm when used properly. Several mentions from sites with high authority, and you're already rising in the ranks. Of course, such links aren't the only thing to handle to gain credibility. But we'll focus on it as one of the main instruments in this article.

Let's see the impact of backlinks on the reputation and trustworthiness of your business website!

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by Steve Hall    Jun-30-21    
Topic: Online



How are Marketing Developers Using Digital Tools to Meet Their Needs?

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Companies today depend on digital marketing tools to leave a mark in the business. You may find this amusing, but the tech tools can actually help you save time performing trivial tasks.

Unfortunately, many companies are still not making the most of these tools, but we can only say for certain, if you do not employ these modern marketing tools, you will lag behind in the market.

But, we have a piece of good news for you. There is no dearth of digital tools in the market. They can perform all the heavy lifting and help you with your marketing campaigns.

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by Steve Hall    Jun-30-21    
Topic: Tools



The Ultimate Guide To A Lead Magnet Funnel That Will Boost Your Subscriber Rate

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The average employee receives hundreds of emails per day. Many of the promotional emails that people receive are never opened. So let me ask you this: how many people do you think are willing to let you fill their cluttered inboxes even more?

The answer is very few. That's very disappointing because email marketing is one of the most effective marketing channels.

Luckily, lead magnet funnels provide a unique way of growing your email list. The strategy incentivizes website visitors to provide their contact details with an irresistible value proposition.

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by Steve Hall    Jun-23-21    
Topic: Online



Two of the Best Marketing Strategies for SMBs in 2021

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Marketing has gone through an overhaul over the past few years. The traditional stalwarts of the marketing world have been subverted by newer, more accessible and more effective forms of marketing.

Digital advertising has toppled print and TV as the focus for small businesses in the UK. A consistent, focused strategy that is designed to snare a particular demographic should yield invaluable outcomes.

But, if you're not well-versed in the new world of marketing, how can you discern which strategies are valuable and which are an ill-advised choice for a small business hoping to snag new customers?

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by Steve Hall    Jun-23-21    
Topic: Brands



6 Digital Marketing Trend You Must Follow This Year

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Digital marketing practice and efforts help to increase the online visibility of your brand. It takes the best digital marketing efforts to increase brand awareness. Increasing brand awareness helps to increase chances of making sales.

Digital marketing efforts are constantly changing. Factors related to the needs and behaviors of web users affect the current digital marketing practice. To ensure that it is employing the best digital marketing practice, brands have to stay on top of the trends. Here are six digital marketing trends to follow this year.

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by Steve Hall    Jun-22-21    
Topic: Trends and Culture



7 Email Copywriting Tips that Convert

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Email marketing is probably the highest-value marketing strategy to grow your business. Businesses of all sizes are using email marketing to reach their new and existing audience. If done right, email copywriting can be the driving force of your business growth. Besides, email marketing is a highly cost-effective strategy. One study shows that it can earn you an incredibly high ROI of $44 for every dollar spent.

The hardest part is getting your audience to open and actually read the emails. So, to make your subscribers open the email and read it, you have to visualize your audience and create emails with the reader in mind.

Are you struggling with writing an email marketing copy that converts?
In this post, we have listed 7 Email Copywriting Tips that will help improve conversions and get more leads and sales.

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by Steve Hall    Jun-18-21    
Topic: Publishing



5 Smart Email-Marketing Strategies to Boost Online Sales

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When you're running a small business, time is money. Because your time runs tight, you need to focus on marketing activities that generate the greatest ROI. If you don't have an airtight email marketing strategy, you're probably leaving money on the table and wasting time. Small business owners can't afford to let that happen.

According to outsourced CMO and marketing consultancy Hawke Media, email strategies drive anywhere from 20 to 25 percent of total online revenue. The reason so many small business owners miss out is that they're often focused on short-term sales. While this is understandable, it doesn't have to be an either-or situation.

Email marketing is one long-tail strategy that can magnify the impact of your other marketing activities. When used effectively, email can convert leads into customers, customers into repeat buyers, and repeat buyers into brand evangelists. You'd be amazed at how much more effective even one brand evangelist can be as compared to dozens of paid advertising campaigns.

It takes time to build campaigns that convert, yes, but once you get them set up, you can lean on automation to do the heavy lifting for you. Listed below are five smart ways to use email marketing to generate more online sales.

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by Becca Williams    Jun-15-21    
Topic: Medium



5 Ways to Film and Distribute an Ad Campaign with Minimal Funding

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From the moment an ad campaign goes live, marketers start tracking metrics like engagement, click-through rates, and customer acquisition costs (CAC) to gauge what their next strategic move should be.

If your campaign is delivering great results, you might put more ad spend behind it for a longer period of time. If the results are subpar after a few days or a week, you might nix the campaign altogether and rethink your approach.

You want to save as much money as you can while still converting more customers, especially when budgets are tight. The goal here is to keep CAC low, but this is often easier said than done.

In this post, we'll share five ways that you can lower production and distribution costs for your video ad campaigns. That way, you can create quality ad content without overextending your budget and racking up unnecessary costs.


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by Steve Hall    Jun-14-21    
Topic: Campaigns



What's the Disruption of the Online Marketplace means for eCommerce Businesses

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What's the Disruption of the Online Marketplace means for eCommerce Businesses
Marketplaces have recently changed the way people do business. In the past, there was an average man who would buy an item and then sell it to another person for a profit. Or he hired someone and then offered that person's services to the customer. Online marketplaces have enabled people to connect directly and freely with one another to trade on their terms.

From the beginning of eBay in 1995 to the wide range of markets available today, the principle has remained the same: eliminate intermediaries, reduce costs and give the parties complete freedom of contract. However, as with all other industries, the recent pandemic has had a major impact on online markets. However, unlike many other industries, the impact has been largely positive. But first, we discuss the main drivers of web market development when market disruption occurs and what this disruption means to your business.

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by Steve Hall    Jun-14-21    
Topic: Online



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