Ability to Breath Fire A Good Thing...Until You Sneeze


The Bud Light Fire commercial turned out to be a bit more comical than we had assumed it would be. We have a guy demonstrating his ability to light candles during a romantic dinner until he asks his date if she had cats. Of course, he's allergic and he begins to sneeze...fire. Good stuff. Typical Bud Light humor but amusing enough for Super Bowl audiences.

by Steve Hall    Feb- 3-08    
Topic: Good, Super Bowl 2008

Microsoft Pushes Sync with Anesthesia-Free Surgical Operation


Um, ouch? Some guy under the knife, giving feedback to the surgeons about whether or not he feels the pinch. Idea is to advocate the voice-activated Sync (now stock in Fords).

The surgery scenario was promising; otherwise that was a really dull ad. Link to follow.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008

Ford F-150 Gets Its Swing On


Well now here's something different. A truck at that doesn't show the vehicle pulling something but rather illustrates its strength by showing how much stress it can take on a centrifuge machine. We suppose it gets the point across. Though we're guessing it was a lot more fun to shoot the thing than to watch it of television.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008

Super Bowl Ad Orgy Kicks Off with Focus, iPhone Ripoff


Here we go, starting with the outdated-hipster head-bobbing for Ford Focus and Verizon's wannabe iPhone. (Stacking 'em up, knocking 'em down like Dominos? Yeah, nobody's ever done that before.)

The tail-end of the pre-game ads are followed by a bunch of meatheads carefully pronouncing "Resiliency" (phonetic pronunciation in the background and everything). This kicks off the game.

Foreplay foreplay foreplay. Give kickoff already!

by Angela Natividad    Feb- 3-08    
Topic: Best, Commercials, Super Bowl 2008, Television

Super Bowl Pre-Game Proves Highly Somber Joygasm Buzzkill


We don't normally pay much attention to pre-game shows, but we couldn't help noticing the impersonations of Thomas Jefferson and Ben Franklin gracing the screen alongside stars like Peyton Manning and superimposed images of the Constitution.

WTF? Propaganda much? Where's the party?

by Angela Natividad    Feb- 3-08    
Topic: Celebrity, Super Bowl 2008

OMG! See Danica Patrick Expose Her Beaver!


OK, we can totally understand why FOX didn't accept the "beaver" version of Danica Patrick's GoDaddy commercial. Paparazzi drooling over "beaver." "Celebrities" holding beavers in their laps. Danica cooing into the camera, "A domain name and a website from GoDaddy.com give me all the exposure I need so I can keep my beaver safe and out of site." Right. Like there's no double meaning there, Bob. Yawn.

Oh, and let's not forget the Candice Michelle version in which a doofus is too busy registering domain names to watch the game and his friend can't help but inject his sexual fantasies into the scenario. Hey Bob, we've got the perfect tagline for GoDaddy. Ready? Here it is. "GoDaddy Gets You Laid." Simple enough. After all, that is what you're trying to say, right?

by Steve Hall    Feb- 3-08    
Topic: Bad, Celebrity, Commercials, Super Bowl 2008

Dell Smashes Competition With Beautiful Photography


While the photography and special effects are beautiful in this Dell spot, there's really nothing special about it. It shifts very quickly from the beauty that is the destruction of competing computers (which we guess is the point) to you basic, standard, "buy a Dell closer." Well at least the pre-game version of the spot did. The spot that is set appear in the first quarter is supposed to be tied to the Red campaign. Not a bad spot. Created by Mother New York.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008

Alicia Keys Warms Up Super Bowl 200 Crowd


Alicia Keys made a rousing appearance during the Super Bowl 2008 Pre-Game Show which the crowd appeared to enjoy. Nice. Safe. No wardrobe malfunctions. All good in the eyes of FOX and the NFL.

by Steve Hall    Feb- 3-08    
Topic: Celebrity, Good, Super Bowl 2008

Bud Light Gets Pre-Game Show Hype


In a segment during the FOX Pre-Game show, Budweiser got some nice added exposure when the caveman which will be seen in one of the spots were given some attention as if they were a news story. Some lawn gnomes showed up as well. Nice.

by Steve Hall    Feb- 3-08    
Topic: Super Bowl 2008

Audi's Godfather Ad Powerful, Stellar, Captivating


Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.

more »

by Steve Hall    Feb- 3-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008