Super Bowl 2008 on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2011-06-22T11:46:04-05:00Cannes Overflows, Sessions Overcapacity, Video Feed Frozen
http://www.adrants.com/2011/06/cannes-overflows-sessions-overcapacity.php
It's hard enough to absorb all the content presented at Cannes but it's really hard to absorb when you can't even get into the theater or watch the session via video feed.]]>Super Bowl 20082011-06-22T11:46:04-05:00Dancing Supermodels and Nipple Electrocution Pay Off
http://www.adrants.com/2008/05/dancing-supermodels-and-nipple.php
Well, once again, it just goes to show the perennially pointless, annual natter-fest over which Super Bowl spots scored and which didn't is, well, perennially pointless.]]>Research2008-05-29T19:04:27-05:00Pepsi, Diet Pepsi Max Super Bowls Ads Get Nut Cracking Mashup
http://www.adrants.com/2008/02/pepsi-diet-pepsi-max-super-bowls-ads.php
Oh God. It's that damn song again. ]]>Spoofs2008-02-21T15:08:38-05:00We Missed it But Bud Light Cut the Cheese
http://www.adrants.com/2008/02/we-missed-it-but-bud-light-cut-the.php
We missed this one. Perhaps you've all seen it already but at a count of just 20,473 on YouTube since February 5, we're guessing not everyone has.]]>Good2008-02-20T14:32:50-05:00Victoria's Secret Super Bowl Ad Most Viewed
http://www.adrants.com/2008/02/victorias-secret-super-bowl-ad-most.php
Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret ad to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM.]]>Super Bowl 20082008-02-08T09:48:18-05:00Poorly Received Super Bowl Ads Draw More Online Traffic
http://www.adrants.com/2008/02/poorly-received-super-bowl-ads-draw-more.php
The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits.]]>Super Bowl 20082008-02-07T18:26:11-05:00Flanked by '72 Dolphins, Reebok Politely Seeks Super Bowl Buzz
http://www.adrants.com/2008/02/flanked-by-72-dolphins-reebok-politely.php
This ad for Reebok aired after the game ended on Super Bowl Sunday. It's called "Giants, Welcome to Perfectville."]]>Super Bowl 20082008-02-07T12:18:04-05:00Creative Brief Written For Next Year's Super Bowl Commercials
http://www.adrants.com/2008/02/creative-brief-written-for-next-years.php
For all those out their anticipating (dreading?) creating an ad for next year's Super Bowl, Advertising for Peanuts already has the creative brief written so you can get an early start on what will assuredly be an industry masterpiece....Super Bowl 20082008-02-06T13:44:18-05:00'Racism' of Salesgenie Ads Examined
http://www.adrants.com/2008/02/racism-of-salesgenie-ads-examined.php
At the risk of igniting a shit storm, were those Salesgenie ads really that racist? Let's examine.]]>Super Bowl 20082008-02-06T12:56:00-05:00MySpace Skins Feebly Bring Super Bowl Ads to 'Net
http://www.adrants.com/2008/02/myspace-skins-feebly-bring-super-bowl.php
Recent findings from Reprise Media critique this year's Super Bowl advertisers for failing to buy online search terms related to their ads. They also neglected to leverage online social networks, where most worked so hard to build a presence.]]>Online2008-02-06T12:29:58-05:00