A mobile application is a software tool made especially for the phone. They aren't new to the market since smartphones have been in the market for quite some time. Mobile applications are designed to allow users to perform everyday online functions conveniently through their phones. A smartphone user understands that to use an app, you need to visit Google or the Android play store, download the app, and you're good to go!
In 2018, the global mobile application market stood at around 365 billion US dollars. Since then, the app market has shown no signs of slowing down. By 2023, the mobile app market is expected to cross its recent figures to an estimate of 935 billion US.
Until October 2021, The Candy Crush Saga was the highest-grossing app in the US. It was also one of the most downloaded applications in the country. With time, the innovation in the app industry will drive an increased audience to the app selling market leading to an increased revenue collection.
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In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers.
With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice. The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and Twitter is absolutely crucial.
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This is awesome. If you've ever tried to cook while accessing a recipe on your smartphone, you know how messy things can get. Well the makers of Olivari Olive Oil have developed a brilliant solution to that problem.
The brand is out with a new app, the Olivari Oil Audio Cookbook, which allows you to proceeds through a recipe with voice commands and hear the next step with audio playback.
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Working with Buzzman, French streaming brand Canalplay is out with Showerbox, an item that will encase your iPad in a waterproof container so you don't have to interrupt your binge viewing when you've binged so long you begin to stink and have to take a shower.
No, seriously. This is what it's come to. Blame Netflix. Blame Amazon Prime. Blame, well, every content provider out there. And blame yourself for succumbing to the addictive nature of binge viewing. You are binging on Orange is the New Black right now, aren't you?
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Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.
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In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our lives is evident from a mobile device users' utter panic if their phone is misplaced or stolen: The loss creates the same physiological and psychological symptoms once reserved for a traumatic event like a home burglary -- a sense of disorientation and alienation from what they hold dear as well as profound separation anxiety.
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In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:
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True it's not rocket science, but getting what you need from your mobile website is not as easy as shrinking down your desktop content and moving it around. Not if you want to drive real outcomes, not if you want your mobile site to shine. Here are six steps to getting your mobile site on the road to greatness:
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Ricoh is out with new apps for a technology called Clickable Paper. In a nutshell, it does away with the dreaded QR code by embedding hotspots directly into printed materials that are recognizable by an app.
Each hotspot can point to multiple links rather than just one as it is with QR codes. And since there is no ugly QR code gumming up the works, designers will love it. Of course, people will need some sort of indication that these hotspots actually exist on the paper in the first place.
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So this is the year of mobile, right? Oh wait, last year was. Or was it the year before? Oh, nevermind. The fact is, mobile is here and it's here to stay. But as a marketer, are you ready? Is your path towards "going mobile" clear? Do you have a rock solid mobile strategy in place?
In this white paper entitled 5 Myths Every CMO Should Know About 'Going Mobile,' you will learn what resources you need to implement a mobile strategy, that a mobile website is just the tip of the iceberg and and that the technological hurdles are more far reaching that how your site renders on the iPhone.
Download this Mobiquity white paper now and learn how to "go mobile" the right way.
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