The Hilton sister who didn't film herself having sex for the world to see, otherwise known as Nicky, has signed a deal with E! which, in return for promoting the hotels on it's networks, will place network programming throughout Hilton's Nicky O hotels. Elevators will be equipped with an E! news ticker and the networks Live from the Red Carpet will air in the hotels bars and restaurants. Computers will be infested with the E! Online homepage and the network will, of course, be available in all guest rooms.
Burger chain Krystal has launched its World Hamburger Eating Championship contest the prelims of which will be viewable via webcasts from the Krystal Suare Off site. The finals will be televised on ESPN on October 28 with the grand prize winner receiving $30,000. Hungry? Like to eat? This is your thing.
OK. Well, that was fun. Anyway, long time acquaintance Susannah Breslin sent us these ads for The L Word. Another friend, Ariel Waldman, tells me these ads are nothing special saying, "the copywriting isn't spectacular" to which I said "what copy?" There's words in these ads? We were still on the pictures.
Going a bit retro, Nicktoons Network is giving kids everywhere a chance to learn about animation through the distribution of flip books that play back full-motion clips from two of the net's new original animated shows.
The flip books will be distributed free to kids all summer during Nicktoon Network's first cross-country mobile tour, held at Comic-Con International and during the Nicktoons Network Animation Festival at Nicktoons Studios. The flip books are a product of Flippies, an Adrants advertiser and a company that's doing some interesting things with an old-school medium.
Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.
The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.
We've never seen VH1's Flavor of Love before but our three seconds worth of research tells us it's probobly TV you can miss which is why VH1 has released on YouTube teaser clips for the second season which feature trash talking women whose only redeeming quality seems to be the tantalizing size of their ass. Anyway, it forced us to give them publicity. The show premieres August 6.
Here's an amazing commercial from MTV that captures all the humorous elements of a boyfriend coming over to his girlfriend's house to pick her up and facing the wrath and annoyance of her family as well as his girlfriend's embarrassment over the confrontation. It ends in the usual way with the girl grabbing the guy and running out of the house as the family continues to berate. But, there's a twist to this ad. The boyfriend is black, the family white and they, not the black guy, speak "beatbox" which, in a stereotypical twist, the black guy can't understand. The ad ends simply with "Speak." It's a powerful message in many ways. It encourages communication on many levels. Parent to child. Child to parent. Family member to family member. Family to boyfriend. Girlfriend to boyfriend. Without one understandable word, the ad communicates better than most ads that carry understandable words.
Well, it's happened. A couple years ago, we said the proliferation of advertising would, one day, reach the point where people's house would be painted with a brand's logo as part of an ad campaign or promotion. To promote the Simple Life on E, an Atlanta house was decorated with the E and The Simple Life logos and the shrubs in front have been trimmed (likely pre-shaped fake bushes) to spell "Sundays". Oh sure, the whole house is just one big purchased promotion and, likely, it's not the first but it's the first we've seen. It's actually done quite well. Particularly nice job on the "broken" window. We wonder what the neighbors think though. A second photo can be seen here.
The marketing folks behind HBO's Entourage have the boys very busy these day days drumming up excitement for the upcoming third season. This time, there they're all over valet tickets in L.A. Dallas-based AdverTickets developed a campaign to hand out 369,000 full-color valet tickets in LA featuring each of the five characters on the show. The valet ticket campaign started May 15th and continues through June 15th. The tickets have received positive attention for the show, including attention from one of its stars - Kevin Connolly (Eric on the show). He got one of the tickets at an L.A. valet and loved it so much that he requested a stack of them for his own personal use. Shouldn't smug fuck Ari be all over this one?
Adding to its already unique collection of promotions for Entourage, HBO is promoting season three and the season two DVD by airing season two over the New York Sports Club's television network. An additional 150 gyms and 135 bars will be reached via Zoom Network with billboards and posters.
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