Understanding the Importance of Real-Time Inventory Management System


Many businesses are now shifting from physical documentation to inventory management software. As a result, their operations are becoming leaner and more efficient.

In addition to using software for inventory management, businesses also recognize the need for real-time information and live data updates. Fortunately, with the latest upgrades, businesses can use this feature to make more timely decisions. Regardless of the size of the business or its industry, a real-time inventory management system is a critical element in all operations that involve stocking and managing inventory.

As a business, you should consider switching to this system to achieve complete operational efficiency. If you're on the fence about getting it, here's everything you need to know about the importance of a real-time inventory management system.

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by Steve Hall    Jan-31-22    
Topic: Tools

How to Specialize as a Tech PR Agency


Science fiction author Robert Heinlein once famously said "specialization is for insects". But in the twenty-first century marketplace, that's anything but true. With so many products and services available, especially in the tech sector, it pays to offer something no one else does.

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by Becca Williams    Jan-31-22    
Topic: Agencies

Tips and Tricks for a Mind-blowing Web Design


It's easy to see the total visitors count for your website. You open analytics, and it's all there. But, what you can't see is what happens after someone visits your website. Have no idea what we are talking about? The bounce-off rate.

If the visitor can't understand what your business does, how to navigate through your UI, and how to find what they came looking for, chances are the bounce-off rate will be high.
Visitors will leave as soon as they come. This is not good from a business perspective. Thus, having a mind-blowing, easy-to-understand web design is essential.

For that, you'll need to hire a professional website design company. There are various web design agencies in the market, like New York web design, among thousands of others. Choosing a web design firm from some of the best web design companies can become difficult.

But worry not. To help you out with web designing and choosing a web designing company, we have discussed seven useful tips and tricks.

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by Steve Hall    Jan- 7-22    
Topic: Tools

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How to Leverage Conversational Marketing for Better Customer Experience


Let's say you have a question for a brand that you're interested in, then you have to email them and wait for days just to get the template-based answer. Would you still be interested? Most likely not.

In today's face-paced digital world, customers want so much more than quick responses. They also demand more personal and engaging interactions with brands. That said, a study conducted by PwC found that over 64% of U.S. consumers and 59% of all consumers feel that brands have lost touch with the human element of customer experience.

This is where conversational marketing comes in handy. With this type of marketing, it would be much easier for you to create a more authentic and meaningful interaction by providing real-time feedback.

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by Steve Hall    Jan- 5-22    
Topic: Word of Mouth

A Few Proven But Simple Marketing Tips for 'Not Safe for Dinner Table Brands' Who Need Help Creating Exposure


Marketing not safe for work (NSFW) brands can get a little messy.

You have a great product, but it is not getting the attention or respect that other brands get. You're left pulling your hair out and wondering how to market your products effectively.

In my time marketing controversial brands, I've learned how to do it--and how not to do it --so that brands get the maximum amount of exposure with a minimum amount of BS.

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by Steve Hall    Jan- 5-22    
Topic: Racy

The Ultimate Google My Business Optimization Checklist


Before getting into any details, let's first look at what Google my Business is. As the name exhibits, Google released this tool in 2004 to revolutionize how you showcase your business on the web.

The sole purpose was to make a separate platform where you can communicate and connect with your clients, employees, and business partners. With this tool, you can create posts, enlist products or services you offer, and much more. Undoubtedly, GMB has helped many companies increase business profits exponentially.

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by Steve Hall    Jan- 5-22    
Topic: Online

You Should Keep a Journal -- For Real!


Journaling has become increasingly popular in recent years, as people turn to it for its therapeutic and creative potential. It's almost like writing in your diary as a young teen or adult, but sometimes with more structure, more chaos, and about various subjects too.

There's no single, correct way to journal. That depends entirely on you, your preferences, and your intentions for the journal, which could range from using your journal to organize your thoughts or as a manuscript for your next creative endeavor.

No matter how you decide to use it, however, there are some undeniable benefits of journaling on the regular, and here's why you should consider starting this habit:

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by Steve Hall    Jan- 5-22    
Topic: Tools

What Is A Good PPC Conversion Rate? (And How To Increase It)


One of the best ways to help your business grow and reach more customers is to use PPC advertising (pay-per-click). This technique allows you to get your ad in front of your target, and you only pay if they actually click on the ad.

Of course, your goal with PPC advertising is to get the clicker to convert and buy your product or complete another desired action. The conversion rate of these ads depends on your industry, but the average often falls between 3% and 5%. If you're within this range, or better, your conversion rate is likely good.

However, why stop at good when you could be great? With that in mind, this article is going to go over some tips to help you increase your PPC conversion rate.

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by Steve Hall    Dec- 6-21    

How To Fix Mistakes You Make In SEO


No matter how much you do research, and plan out your SEO, you will mistakes at some point. It happens, so you need to have a plan in place to recover quickly. Here's how to fix any mistakes you make, and bounce back as quickly as possible.

The Mistakes You Can Make With SEO

There are several ways you can make mistakes when you use SEO on your site. These range from unintentional issues to less than savory tactics.

For example, you may just have got over enthusiastic with your tactics, or done things that aren't well regarded by Google because you didn't know about their policies. You may also have used spammy tactics to improve your SEO, and that's backfired on you.

There are two ways you will find out you've got a problem. The first way you'll see a problem is when you see a huge drop in your website traffic. That's a sure fire sign that something has happened with your SEO. You may also get a message within Google Search Console, telling you to fix it.

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by Steve Hall    Dec- 3-21    
Topic: Tools

Step-by-Step Digital Marketing Guide for Long-Term Revenue


Digital marketing has truly changed the landscape of the advertising industry in this era. Various terms come under the umbrella of digital marketing, such as SEO services, social media and content marketing, email marketing, PPC advertisements, or affiliate marketing.

Regardless of what business or industry you're in, digital marketing can help you expand the clientele, increase your sales and create a brand image. However, that only happens if you strategize the marketing plan efficiently, which isn't limited to simply running an ad on Instagram or Facebook and expecting your sales to grow overnight; there are a lot of technicalities that you must consider.

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by Steve Hall    Dec- 3-21    
Topic: Tools

7 Mistakes Will Kill Your Content Strategy


Sometimes it's not the speed that matters but rather the direction. After all, it doesn't matter how fast you're going if you're moving in the wrong direction. People new to the marketing world often think that producing more and more content is a solid marketing strategy, living by the rule 'the more, the merrier.' But a professional writing service will tell you otherwise because, in content marketing, more content does not necessarily mean better results. You need to work smarter, and for that, you need a strategy.

Having a great strategy is more effective than producing great content because if your content doesn't reach your audience or doesn't produce the intended effect, that content is essentially useless. Even the best of strategies fall victim to avoidable mistakes.. If that happens, you're back to square one - with a lot of content but of no use.

In this article, we will discuss some of the biggest mistakes that could end up killing your strategy. These mistakes can be in the content that you're generating or in the strategy itself. Read on so you can be sure to avoid them.

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by Steve Hall    Dec- 3-21    
Topic: Online

Local SEO Tips To Grow Your Business in Quebec City


Businesses and digital marketers everywhere agree that having a general SEO strategy is important. It helps you derive the maximum value from your company's online presence. It improves your visibility, boosts your search result rankings, and helps a wider audience discover your brand.

Here's the thing, though: general SEO just isn't enough for a company to perform well in today's rapidly evolving business environment. The necessity of a strong general SEO strategy hasn't decreased--but it needs to be accompanied by an equally strong strategy for local SEO

Modern digital marketing isn't only about reaching the biggest number of customers or generating the most traffic. It's also about giving your customers a better customer experience than what your competitors have to offer. Tailoring the experience you provide to your customer's requirements is what will help you grow--and local SEO is a big part of that.

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by Steve Hall    Nov-19-21    
Topic: Tools