How to Design and Optimize CTA Buttons That Increase Conversion Rate

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In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.

CTA buttons are critical features on a website that do the important task of converting a visitor to the website to a paying customer. In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster.


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by Steve Hall    Sep-26-22    
Topic: Tools



What is AI in Marketing: Growing Trends in Coming Years

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From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.

Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. Since AI can process large amounts of customer data it helps establish deeper connections with consumers at a massive scale.

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by Steve Hall    Sep-26-22    
Topic: Trends and Culture



Things to Consider When Planning Content Marketing Strategy

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A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.

It isn't easy to come up with an effective content marketing strategy. There is a lot of content online, and chances are you won't be able to make space for yourself. That is, unless you take the right approach and consider all the important factors.
Read on to find out what to consider when planning a content marketing strategy.


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by Steve Hall    Sep-26-22    
Topic: Publishing



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10 Small Businesses to Launch in 2022

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More and more people are choosing to work for themselves, and it's easy to see why. Self-employed entrepreneurs don't have to answer to anyone and get to set their own hours. Talk about a dream situation.

If you're ready to take the jump into self-employment, the first step is selecting what you're going to do. This article should help with that. So keep reading to find ten small business ideas you can use in 2022 and beyond.

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by Steve Hall    Aug-31-22    
Topic: Opinion



Things to Consider When Planning Content Marketing Strategy

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A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.

It isn't easy to come up with an effective content marketing strategy. There is a lot of content online, and chances are you won't be able to make space for yourself. That is, unless you take the right approach and consider all the important factors.
Read on to find out what to consider when planning a content marketing strategy.

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by Steve Hall    Aug-18-22    
Topic: Publishing



How to Boost Conversions with Website SEO?

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You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions.

Many businesses suffer from this issue, which is where SEO services offer a remedy. Investing in the right search engine optimization (SEO) techniques can get relevant traffic to your site and convince more people to buy your products. Learn about some conversion rate optimization tips that can help you boost your conversions.

Improve Web Loading Time

Most users abandon their shopping cart if your site takes more than a few seconds to load. To boost e-commerce conversions, it's crucial that your website is mobile responsive and loads quickly. Start by enabling compression on your site and using content distribution networks to boost speed. Plug-ins can also slow down your site so consider deleting or disabling the ones you hardly use. A reputable e-commerce conversion rate optimization service can help your site load quickly.

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by Steve Hall    Aug-18-22    
Topic: Tools



Things to Consider Before Hiring an eCommerce Agency

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E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff. For a team to be successful, it is essential that they have strong individual skills and knowledge but also shares a common vision of what is wanted by the client. The role of the agency team is to help businesses to manage their online presence.

The successful agency team must be able to provide a range of services.

What to look for in an eCommerce agency:

As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Not all eCommerce agencies are created equal, so it is essential to know what to look for when choosing one.

When searching for an eCommerce agency, you must first consider what services you need. Are you looking for someone to design and develop your online store? Or do you need help with marketing and SEO? Once you know what services you need, start by researching agencies in your area.

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by Steve Hall    Aug-18-22    
Topic: Agencies



CV Building Tips: How to Shine on Paper

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Resumes are an extremely important document because your job application is depends on them. They are your first impression on a potential employer. Your resume is the first thing that a recruiter uses to determine whether you would be a good fit for the position that you have applied for. That is why it is important to reflect your credentials in the best possible light on your CV.

Our experts have extensive experience in writing resumes for different professionals and we have rounded up a few key tips that we believe can make any resume stand out. If you want to shine on paper, then this is a quick guide for you.

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by Steve Hall    Aug- 2-22    
Topic: Tools



Updated Tips for Google My Business Success in 2022

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Have you been struggling to get your Google My Business page up and running? The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right.

Google My Business, or GMB, has quickly become one of the most important digital marketing channels available to businesses today. Whether you're an established company or just starting, a well-optimized GMB profile can drive relevant traffic to your business and help build brand awareness and boost customer loyalty. It can also reduce your customer acquisition cost and help your customers from churning to your competitors. Learn about some local SEO services tips that can help you optimize your GMB profile as part of your digital marketing strategy in 2022.

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by Steve Hall    Aug- 2-22    
Topic: Tools



Role of Ecommerce and Web Development in the Growth of Business

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Ecommerce and web development are two essential aspects of any business today. A well-developed website and an effective online presence are vital to the success of any company, large or small. There are many advantages to having a solid online presence, including increased visibility, reach, and sales.

Why is E-commerce Important for your Business?

Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide:

It provides Convenience

Ecommerce provides customers the convenience of shopping for what they want when they want it. They can do this from the comfort of their own home or on the go using their mobile devices. Customers no longer have to visit a store to make a purchase physically; they can go online and find what they need; this is especially beneficial for businesses that are not located near their target market or for customers who have limited time and cannot visit a store in person.

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by Steve Hall    Aug- 2-22    
Topic: Tools



How Much Should SEO Budget Cost in 2022

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What is SEO?

SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. SEO has many different aspects, from the words on your page to how other sites link to you. While there's no single recipe for success.


Is SEO important for your website in 2022?

Search engine optimization, or SEO, is one of the most important aspects of website development and maintenance. It can be challenging to determine how vital SEO will be in 2022, but there are some things we can look at to make an educated guess. First, Google has been working on developing its artificial intelligence, or AI, which it calls "Google Duplex."

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by Steve Hall    Aug- 2-22    
Topic: Online



Headless CMS SEO: What is it, and what does it mean for your business?

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Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose.

We cannot emphasize enough the value of solid optimization conducted on all website pages. When done correctly, SEO will help users discover your website. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.

Website platforms should make it easier to manage your SEO strategy; if they don't, you're using the wrong ones, and it's time to try an advanced option - a headless content management system (CMS).

Headless CMS supports and improves all your SEO efforts. Let us introduce you to all of its characteristics and benefits. Let's dive in!

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by Steve Hall    Aug- 2-22    
Topic: Tools