Finding the Ideal SEO Company in Washington DC For Your Business

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Since the pandemic started, more than 300 brick-and-mortar businesses in Washington DC closed permanently or temporarily. On the other hand, business startups have sprung up in Washington DC, filling space in the digital world.

In this case, hiring the service of an SEO company for your business matters. In fact, it is a significant move for you, as a startup owner, to hire an SEO company in Washington DC. Every successful company has collaborated with an SEO agency.

Here are five steps to find the best SEO company in Washington DC.

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by Steve Hall    Feb-25-22    
Topic: Online



5 Marketing Trends That Will Dominate the Fashion Industry

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If you work as a fashion advertiser or own an online e-commerce store and sell fashion products. You're perplexed by various marketing trends and trying to figure out which one is the right choice.

Fashion marketing encompasses various activities involving fashion products, ranging from product design to adverts. A fashion marketer's foremost mission is to develop an image for the brand and place the items in their appropriate fashion niches.

As a result, fashion industries use some marketing trends to lead the world. Therefore, we'll go over the top five marketing trends the fashion industry uses. So let's get this party started.

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by Steve Hall    Feb-25-22    
Topic: Trends and Culture



Ways to Get More Calls on Google

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Google is one of the most versatile platforms for businesses that want to stand out among the thousands of online businesses. Statistics show that as of 2021, there are over six million paid businesses currently operating on the Google G-Suite.

And that makes it really important for new SME owners to optimize their operations on this platform to gain maximum audience traction and conversion rate. Every type of business, either B2B, B2C, or hybrid, can benefit from the vast opportunities offered by Google. The key is to understand the ins and outs of Google SEO and GMB optimization.

Among many ways to your business's reputation and online presence, we think that Google call-specific campaigns are highly valuable. They're not only result-driven but also motivating and compelling for the audience to directly get in touch with business personnel for immediate query management.

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by Steve Hall    Feb-25-22    
Topic: Tools



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How Quality Backlinking Builds Credibility for Your Business

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Running an online business is not as easy as it sounds, but once you understand how it works, the opportunities are endless. Hence, instead of spending hours performing digital marketing tasks, it's better to develop a strategy. Some effective ways to deal with the matter are hiring professional websites and SEO services from a reputable company.

One of the most effective ways of ranking your website at the top of Google search results and staying up-to-date with the changing trends in your industry is including backlinks. But that can be a tricky thing to do, and you need to pay immaculate attention to detail while building backlinks.

In this piece, we'll look at some important reasons you should add high-quality backlinks to your website and how they can affect the credibility of your audience.

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by Steve Hall    Feb-25-22    
Topic: Online



Benefits of Mobile App Development to Businesses

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A mobile application is a software tool made especially for the phone. They aren't new to the market since smartphones have been in the market for quite some time. Mobile applications are designed to allow users to perform everyday online functions conveniently through their phones. A smartphone user understands that to use an app, you need to visit Google or the Android play store, download the app, and you're good to go!

In 2018, the global mobile application market stood at around 365 billion US dollars. Since then, the app market has shown no signs of slowing down. By 2023, the mobile app market is expected to cross its recent figures to an estimate of 935 billion US.

Until October 2021, The Candy Crush Saga was the highest-grossing app in the US. It was also one of the most downloaded applications in the country. With time, the innovation in the app industry will drive an increased audience to the app selling market leading to an increased revenue collection.

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by Steve Hall    Feb-25-22    
Topic: Mobile/Wireless



Understanding the Difference Between Web Copy and Content Writing

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If you're an aspiring or new writer in the content marketing space, then a few terms might have you confused, or you may be using them interchangeably. Web copy writing and content writing are two such terms. Although very similar in nature, web copy and content writing have distinct characteristics when it comåes toå publishing written material. Web copy is often encapsulated under the umbrella term of "content writing," but it has some unique characteristics that are not found in other types of content. Let's learn about them below!

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by Steve Hall    Feb- 9-22    
Topic: Tools



Writing Captivating Emails That People Want To Read

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Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.

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by Steve Hall    Feb- 9-22    
Topic: Direct



How Much Does an Effective Search Engine Optimization Campaign Cost?

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The cost of SEO services doesn't have a definitive answer. This is because SEO pricing can vary depending on the scale of your business, your goals, your requirement for seeing results and the status of your search presence, among many other variables.

So pricing points will differ, and what is a steep rate for one business could be easily affordable for another.

Although it's crucial to know what you're going to be spending for marketing your business, it shouldn't dictate or limit your decisions. Because this is an investment toward commercial growth and not a cost.

People find businesses with a mere search online. A successful SEO campaign can deliver hundreds of extra leads per month and boost ROI. On top of that, SEO leads convert 750% higher than traditional outbound leads.


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by Steve Hall    Feb- 9-22    
Topic: Online



SEO Strategies You Should Invest In Next Year

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Thanks to new technology, the way businesses promote their products and services has changed. The marketing landscape has shifted to incorporate digital strategies. SEO (search engine optimization) is an example of how a business website increases online visibility. With more people seeing your website, it generates more business for you. More business translates into an increase in revenue. Plus, with digital marketing, you can better target the audience you want to reach with information about your products.

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by Steve Hall    Jan-31-22    
Topic: Online



How Poor or No Digital Marketing Can Impact Your Growth?

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There's no denying that the world today is most appealed with the convenience of accessing almost anything through gadgets. There's even been a rumor that credit cards can now be put on our wrists for faster transactions by just a simple swipe in a machine!

The latter might be an exaggeration for the near future, but the truth in the world evolving to digital counterparts has already been evident. In the commerce department, relying on strategies using technological tools is vital nowadays. The question is, is there a chance of them backfiring on a business or a company?

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by Steve Hall    Jan-31-22    
Topic: Online



How Gambling Industry Uses Advertising To Attract Customers

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Marketing and advertising are important for a business because it allows them to communicate their message to their target market. It also helps them to understand what their customers want, and how they can best serve them. Marketing and advertising is also important because it can help a business to grow and succeed.

But, marketing and advertising also has its downfalls. There are many ways that a company can go about getting their message out to the public, but it must be done effectively so that people will react positively to what they have just seen or heard. It is important that companies do not mislead their customers by using false information in their advertisements. If a company does not use false information in their advertisements, they are abiding by fair trade practices.

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by Steve Hall    Jan-31-22    
Topic: Campaigns



Marketing Tactics Online Casinos Use To Attract Players

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Marketing and advertising are often confused with one another, but they are actually two very different things. Advertising is a part of marketing, but it's only one element. Marketing also includes things like product development, pricing, distribution, and customer service.

No matter what type of business you have, marketing is essential to its success. Marketing is the process of creating awareness and interest in a product or service, and it's especially critical for online casinos because there are so many competitors vying for players' attention.

With so many online casinos competing for players' attention, the marketing tactics used to attract new customers and retain existing ones have evolved. While advertising was once a casino's main source of marketing, it is now only one part of an extensive strategy that includes multiple channels, such as affiliates, email newsletters, SEO-optimization, press releases, social media, and partnerships.

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by Steve Hall    Jan-31-22    
Topic: Trends and Culture