Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry.
Such was their impact that ad campaigns had stood the test of time. Even decades on, we still recall them vividly, especially resonant taglines like 'A diamond is forever.'
Jewelry ad efforts during the 90s era changed how people perceived and desired jewelry. For example, one iconic ad made diamond engagement rings a must-have for any proposal. After all, what better symbolizes an unbreakable bond than an indestructible stone?