Cutting Your Commercial to Music? Here Are 4 Reasons You Need to Seek out the Stems and Alt Versions
As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it. The rest of us turn to a sonic smorgasbord of production music companies and sound libraries offering tracks in every genre and quality. It's daunting, but you can find something if you know how to look.
A good litmus test for choosing a production music library is whether they offer alternate mixes and stems for their tracks. Not every music library has them, but they are invaluable for the success of your project in multiple ways.