SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences.
So, what is international SEO? Well, it's simply the process of optimizing your website so that search engines can easily identify which countries and/or languages you want to target. And when you consider that 40% of consumers won't buy a product if it's not listed in their native language, international SEO is increasingly important.
When it comes to building an effective international SEO strategy, keep the following pointers in mind and you should start to see your global traffic expanding.
Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful?
The reason is that most startups fail at marketing themselves in the best possible fashion. It is true that without a great product, you are not going to take it too far. It is equally true that having a great product or service idea is not enough.
You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! This is where social media marketing and its relevant strategies come into play.
Businesses throughout the world have one thing in common: customers! Businesses either deal with B2B clients or focus on clients from B2C; customers are their lifeblood. Today, competitors in the different industry sectors have grown, whereas customers have remained limited.
This has increased the competitiveness of businesses to increase their market shares in their functioning industries. Customer Relationship Management (CRM) has become vital for businesses.