The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business?
Your Banner, Your Future
There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner. In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Taking advantage of that impression may determine whether the visitor reads on or not. In the rest of this article we will share some design pointers to take advantage of that second you have to make a good impression.