Building A Social Media Strategy For Your Startup: 5 Things To Note


Every once in a while, there comes an entrepreneur with a great idea regarding a cutting-edge product solution or a service offering. Make no mistake there is no dearth of innovative startup ideas out there. Why then are there so few startups that can call themselves truly successful?

The reason is that most startups fail at marketing themselves in the best possible fashion. It is true that without a great product, you are not going to take it too far. It is equally true that having a great product or service idea is not enough. 

You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! This is where social media marketing and its relevant strategies come into play. 

In this article, we are going to speak with experts from a leading social media management company in dubai that specializes in working with startups. We are going to request them to help us by building a social media strategy for startups. 

Social Media Strategy for Startups: Where to begin?

There is so much to be done and so little time to get it done. The question always remains- where should I begin. 

A good social media strategy needs to be started by answering a few questions- 

  1. Who is your target audience?
  2. What social media profiles work best for your brand?
  3. How much are you willing to invest in the content creation part (monthly)?
  4. Do you have any intention of paid advertising on social?
  5. How often do you plan to post on your social profiles every day?
  6. Are you sure about the different types of content you are going to post?

To be honest, once you are able to answer these questions, you will have a good starting point of where to begin from. This can form the foundation of everything that you build upon. 

When it comes to getting good at social media, you should remember a few things. Consistency is the key, not only to building a good rep in front of your target audiences but also to the algorithms of social profiles. 

Activity is preferred and shows that you are willing to engage the community. 

You need to understand that while promoting your startup is important, you need to have a content strategy that focuses primarily on education and not promotional materials. 

Social Media Strategies for Startups: 5 Things to Note

  1. Always pick the Right Platforms- 

There are so many social media profiles that you can end up getting confused about the ones that would be best for your business. Regardless of what everyone says, make sure that you start with no more than three. The key is to pick platforms that are perfect for your niche. B2C startups can look at Instagram and TikTok, while B2B businesses can explore LinkedIn. 

  1. Invest in Excellent Content Creation- 

If you want your social media to start bringing results in the form of high engagement rates or leads, then you need your content to shine. From photoshoots to videos, you need to explore whatever you can to create content that engages, convinces, and converts. Make sure that you are using the full repertoire of reels, stories, images, videos, and other content forms. 

  1. Make User-Generated-Content a Hallmark of your Social Media- 

People would always be more interested in listening to what your existing customers are saying about your brand rather than what you are proclaiming. Make sure that you are showcasing client testimonial videos on your social profiles. This builds credibility in front of potential customers, along with making existing customers feel special and valued by the brand. 

  1. Have a Social Voice on Trending Issues to show your Personality- 

Brands can no longer afford to sit on the sidelines as far as important social issues are concerned. Consumers want to engage and associate with brands that have a strong personality and are not afraid to voice their opinions on societal issues. While this might have been something that brands would not have preferred a few years back, things have changed now. 

  1. Engage your Followers with Quizzes, Contests, and Giveaways- 

At the end of the day, there is no denying the fact that people love freebies on social media! As a brand, you will have to do that. The thing is that you can do that in a manner that is fun and engaging, rather than being gimmicky. Make sure that you have a monthly quiz or contest that can help boost engagement rates. Try to make the giveaway as easy as possible for the best results. 

The Final Takeaway

As a startup, you might not have the time to set up your own social media teams and get all this done. To be honest, the founding members need to concentrate and focus as much as possible on the product. Hiring an experienced social media agency makes much more sense at this stage of your journey. Do you think there are any other strategies that should be added to the list? Please let us know in the comments below. 

by Steve Hall    Jun-29-22   Click to Comment   
Topic: Social