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Shark Jumped: Shit Ad Agencies Say New York-based Bold Worldwide is likely to be the last entity to get in on the Shit People Say meme. Having actually worked in this business, we can say the shit that gets said in this Shit Ad Agencies Say is pretty close to the actual shit ad agency types say. AgencySpy gets a mention but apparently Bold Worldwide hasn't heard of Adrants. Plus one to you, Kiran! Coke Guy Wins Pepsi MAX For Life, Regis Philbin Awards Yawn. Acme Beverage just announced it will debut a new commercial during the Super Bowl and, shocker, has released it before the game! Yes, people, a brand is doing the unthinkable; allowing us to see their commercial before it airs on television. We know. It's hard to believe but it's true. OK so it's not Acme Beverage and it isn't all that shocking for a brand to release its ad prior to the game. But something inside us just wants to be surprised and wowed during the game. That can't really happen if we've seen everything already. TBWA has released its new Cola Wars work for Pepsi MAX which has the Coke guy trying to buy some Pepsi Max with out getting noticed. Sadly the Coke guy becomes very much noticed after becoming the grand prize winner of Pepsi MAX for Life. Hilarity ensues including an appearance by Regis Philbin...who we'll probably be seeing a lot of in commercials now since he has a lot of time on his hands. Seinfeld Goes All Out For Acura NSX, Gets Foiled by Leno So Jay Leno and Jerry Seinfeld collect cars. But would they really go to all the effort they do in this Acura NSX Super Bowl ad as they would in real life? We think not. Of course this isn't real life; this is the Super Bowl and in Super Bowl advertising you can pretty much do whatever the hell you want. That said, the RPA-created commercial (which can be seen in long form below) is funny. It follows Seinfeld as he tries to obtain the first NSX. But he's car-blocked by some other guy who takes a lot of convincing to let Jerry have the car. Once he finally does convince the guy, Leno swoops in (literally) and nabs the vehicle for himself. It'll get laughs. Though at this rate of Super Bowl commercial release, we aren't going to have much left to laugh at during the game. Beckham is No Beer Babe But the Ladies Might Like Him Hey we're supposed to want to ogle hot women wearing bikinis in Super Bowl ads but we imagine that might get quite boring for women after a while. So maybe they'll like this ad from H&M which slow pans David Beckham's briefs-clad body to hype the footballer's new line of underwear. It Wouldn't be a Super Bowl Without an Infographic Hey everyone's doing it so why not a social media agency looking to get some ink around Super Bowl hype? Seattle-based social media agency Banyan Branch has put together this infographic examining the buzz leading up to this year's game. Data was collected between December 30 and January 29. Some highlights: - Quarterbacks captured the majority of the conversation buzz - most of which was football related (though Tom Brady also has some conversation around his personal life mixed in) - Tom Brady generated the most conversation and yielded more yards than Eli Manning - Receivers for both teams also generated a fair amount of buzz primarily due to their own activity on the channel there was no correlation between the volume of Twitter traffic and statistical performance on the field - People like to talk about the Giants, but the Patriot players individually get more attention, including the coaches And there you have it. Now stop wasting time and get back to work. Honda Behind Matthew Broderick Super Bowl Teaser Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure. The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all. The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life. A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease. Toyota Invents Baby That Doesn't Poop Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry. From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented. Witty stuff. We like. Shit Nobody Says About Advertising This really isn't that funny but what the hell. Everyone wants there five minutes of fame on the Shit (fill in the blank) Says About (fill in the blank) bandwagon. Even Target Marketing which sent in Shit Nobody Says About Advertising which highlights, well, shit nobody says about advertising. Give it a watch. 
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