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Jennifer Connelly to Front Shiseido Skincare Campaign

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Oh, Jennifer Connelly. Back in the day - before her Academy Award winning stardom - the girl was just another teen actor with two big assets which she proudly flaunted in the 1990 flick, The Hot Spot, and the 1991 movie, Career Opportunities. And let's not forget The Rocketeer. Watching her on screen was a transfixing experience. It still is. The reaction is just a little different now. A little more grown up.

Anyway, the woman can now be seen as the global spokesperson for Shiseido's skincare line, Future Solution LX. The campaign will debut this fall. Two decades ago, Connelly appeared in one of the brand's product lines which was distributed in Japan.

by Steve Hall    Feb- 3-12    
Topic: Celebrity



E*Trade Baby's Friend Bobby Speed Dates in Nursery

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E*Trade has unveiled its 30-second "Talking Baby" Super Bowl ad. The spot, entitled "Fatherhood," features the E*Trade Baby reassuring a nervous new dad about planning for his newborn daughter's future. The pair are interrupted by Bobby who's having his way with the newborns in the nursery.

Are the baby's tired yet? Or do they have more years left?

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by Steve Hall    Feb- 3-12    
Topic: Commercials, Super Bowl 2012



Anheuser-Busch to Air Six Ads During Super Bowl

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Anheuser-Busch is one of the few brands that hasn't released its commercials before game time. But we can tell you a few things about what to expect. The brand will air six ads during the dame. Two, Factory and Work (both for Bud Light Premium) will air in the first quarter. Two, Return of the King (Budweiser) and Secret Spot (Bud Light) will air in the second. Eternal Optimism (Budweiser) will air in the third. And Rescue Dod (Bud Light) will air in the fourth.

by Steve Hall    Feb- 2-12    
Topic: Super Bowl 2012



If Only Getting Laid Where This Easy

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If Ariana Lima is to be believed in this Teleflora Super Bowl commercial, getting laid by a hottie like Lima...or, more likely, your spouse, partner or otherwise...is as easy as giving a bouquet of flowers. Lima seductively coos to the camera, "Guys, Valentine's Day isn't that complicated. Give and you shall receive." Like anything portrayed in advertising, things are not always what they seem.

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by Steve Hall    Feb- 2-12    
Topic: Celebrity, Racy, Super Bowl 2012



Kids Toys Marketed on Liquor Bottles

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Yes, this is a spoof. No self respecting company making stuff for kids would stoop to this tactic nor would any liquor brand stand for it. Nonetheless, it's a humorous brand mashup we can all chuckle over for a few minutes in between our Super Bowl obsessions.

Thanks George.

by Steve Hall    Feb- 2-12    
Topic: Spoofs



GE Super Bowl Ads Leave Silliness to Other Brands

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GE will likely be one of the few advertisers in the Super bowl that doesn't go for the silly, the stupid and the plain idiotic. No, GE, with two :45's, will, instead, focus on worker pride, legacy and good old Made in America spirit. One of the spots, Power and Beer turns into an ad for Budweiser at the end. It touches on the GE power turbines that provide the juice Budweiser needs to manufacture its beer.

It'll be a nice break from the game's usual silliness.

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by Steve Hall    Feb- 2-12    
Topic: Super Bowl 2012



Samsung Helps Prevent Adrants From Becoming A Traumatized School Girl

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Tease, tease, tease. Or reverse tease. It's the theme this year when it comes to the release of Super Bowl commercials in advance of the game. If a brand hasn't already released the full version of their ad - about 15 have - then they've either released a teaser or - a new strategy this year - a long form version of what they plan to air.

Samsung, which plans to air a :90 touting the Galaxy Note in the game has released a :45 teaser to build anticipation. The spot follows Samgsung's current strategy of poking fun at iPhone/iPad-loving hipsters waiting in line for the next greatest Apple release. In the spot, after focusing on the lament those have in line for the new device they were hoping was going to be cooler than it is, one hipster says, "Woah, woah, woah, woah," and points towards what will certainly be some hot chick or another hipster holding the new Galaxy Note.

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by Steve Hall    Feb- 2-12    
Topic: Super Bowl 2012



Kia Gives Us Motley Crew, Rhino Riding, Bikini Babes, Giant Sandwich

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Well, what can we say about the Kia Super Bowl spot? It's one of the more WTF-inducing commercials we've seen in a while but, hey, it's a dream sequence! Yes, a dream sequence. After a sandman sprinkles a little pixie dust on a sleeping woman and sets her off on a quaint fairy tale, the guy next to her gets a little too much pixie dust sprinkled on him and all of a sudden there's Adriana Lima and an entire stadium full of bikini-clad fans professing their love for him as he drives buy.

Oh and let's not over look Motley Crew, rhino bullriding, Chuck Liddell and a giant submarine sandwich lumberjack competition.

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by Steve Hall    Feb- 2-12    
Topic: Strange, Super Bowl 2012



Danon to Air First Ever Yogurt Commercial During Super Bowl

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Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.

Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.

Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.

more »

by Steve Hall    Feb- 1-12    
Topic: Celebrity, Commercials, Super Bowl 2012



Kate Upton to Front Next Carl's Jr. Commercial

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LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."

And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeƱos and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"

Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.

by Steve Hall    Feb- 1-12    
Topic: Brands, Campaigns, Celebrity, Racy



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