- Guess best ass contests, quit smoking bras, tourism bustiers and stuffed animal bras haven't worked for lingerie brand Triumph. They are seeking a new agency.
- Benihana is out with a new commercial that harkens the chain's beginnings when celebrities like The Beatles, Muhammad Ali and The Rat Pack flocked to it.
- The Marketers Ball (called Affiliate Ball when at Affiliate Summit)will return again to ad:tech San Francisco in April. If you are interested in sponsoring the event email Darren Blatt at darren@marketersball.com or call 818 825 3972.
- A campaign from Spencers, a personal injury laf firm, features a series of real accident videos on YouTube accidents with the player being challenged to determine whether those involved have grounds for a claim.
- On Monday following the Super Bowl be sure to head over to TiVo where you will find a detailed analysis of hoe TiVo subscribers viewed the game and the ads.
- Ten of the weirdest TV ads in historey.
As you may have heard, the commercial Coke will air during the Super Bowl will depend upon how the game is going during the second quarter. You can also watch the Coke Polar Bears watch the game online and see them react in real time.
Here's one version of the ad.
more »
Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley. Best Buy Marketing Director Drew Panayiotou said the brand wanted to focus on tech stars which align more closely with the brand's knowledge of all things gadget.
Of the change in direction, Panayiotou told Ad Age, "Big brands like to hire celebrities. We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they'll appreciate the story."
Said to air during pre-game, this Grey-created Downy commercial is a remake of the classic 1980 Mean Joe Green Coke commercial created by McCann-Erickson. This time around the kid is replaced by Amy Sedaris who offers Mean Joe some Downy Unstopables. Begrugingly, Mean Joe accepts and tosses his shirt to Amy. But Amy reacts a bit differently than the boy did in the original
more »
Here's the teaser to this year's Crispin Porter + Bogusky-created Hulu commercial. It stars Will Arnett and it doesn't excite us. If he's going to do the same thing Alec Baldwin did last time - which was funny - then it's going to fail. The ad will tout Hulu Plus. Here's hoping Will can at least keep us mildly amused.
Describing the spot, Hulu says, "Sneak peek of the latest, slam-dunk, brain-rotting, alien-nourishing innovation from Hulu. Watch 'TV Star' Will Arnett step brazenly into the spotlight and tempt humanity with @HuluPlus. Game on, Earth. Mmmm ... #mushymush"
more »
We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.
In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.
more »
VigLink CEO Oliver Roup and blogger/online marketing consultant Murray Newlands are kicking off a new online TV show, Future of Publishing, today at 12 noon PST. The hour-long show will include a series of interviews of today's sharpest publishing and marketing minds. This week, Newlands and Roup interview the following experts:
- Pirouz Nilforoush, President & Co-Founder NetShelter,
- Yulia Smirnova, SEO Manager of HubPages
- Paul Edmondson, CEO of HubPages
The show will air live from San Francisco right here at 12 noon PST (3PM EST).
This week Playkast is having a contest on the Future of Publishing page. After the show, viewers will be able to answer a series of questions, the answers to which can be gleaned from watching the show. Viewers who score well will be entered into a random drawing to win an Amazon Kindle.
more »
Mullen, Boston.com and Salesforce Radian6 are out with this year's Brand Bowl. The Brand Bowl will capture Super Bowl commentary live on Twitter and rank brands based on volume of chatter and sentiment.
Last year, over 300,000 Tweets were counted to determine the winner of Brand Bowl 2011. Chrysler finished number one and Cars.com finished at the bottom in last year's rankings.
New features for this year's Brand Bowl include:
- "Head-to-head" statistical breakdowns between brands
- A "featured tweet" section that highlights funny and insightful tweets from participants
- Geolocation and gender specific data about tweets
- A streamlined Brand Bowl mobile experience so users can more easily see the live rankings and Tweet their votes
So if you've got something to say about a brand in the game, tag your tweet with #brandbowl
And it goes on...and on...and on...and one. The parade of previews, teasers and behind the scenes videos leading up to Super Bowl Sunday where all will be unleashed. Except, of course, for Melanie Amaro's boobs. Big as they are, they will not be unleashed for all to see unlike those of Janet Jackson who's "wardrobe malfunction" which led to Nipplegate. But they will jiggle impressively from within the confines of her period piece wardrobe.
Oh yea. Elton John is in the commercial too. Wait, what commercial where we talking about? Oh, we weren't. Sorry, almost forget. Pepsi.
more »
This is one for Who Is That Hot Ad Girl. Like every other brand, Century 21 is out with a selection of teasers for its Super Bowl ad. Fronting the teasers is a lovely red headed woman in a conservative business suit. Hey, what'd you expect? This is a real estate brand, not a beer brand that has no problem strapping a bevy of beauties into barely there thongs and throwing them into a pit of mud.
The teasers will air during pre-game activity and feature Donald Trump, Dion Sanders and Apolo Ohno. Check them out below.
more »
|
