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Women's Professional Soccer Players Climb Building Walls Women's Professional Soccer is calling attention to the league's second Kick-Off Week in April with gigantic building-side projections featuring star players Abby Wambach (Washington Freedom), Natasha Kai (Sky Blue FC) and Megan Rapinoe (Chicago Red Stars). The large format projections will be seen in Washington D.C., New Jersey and Chicago for three nights leading up to their home openers on April 10, April 11 and April 17, respectively. Study Proves Americans Have Forgotten Tiger Woods Cheated Click. Make Me Big Don't you love when a company jumps on a hot topic for their own gain? Hey, who can blame? After all, that's what it's all about, right? Call it opportunistic marketing or whatever you want but everyone does it. Including WiseWindow which is out with its latest Mass Opinion Business Intelligence study examining the public's sentiment towards Tiger Woods. Mostly, the study set out to determine how the man is rehabilitating his public image and whether or not his sponsorship value can make a come back. Using web crawling techniques and cloud computing rather than keyword analysis, the methodology aims to discover unsolicited opinions. Which, when you think about it, is probably a whole lot more accurate than the spastic rantings you see on Twitter. Anyway, according to MOBI findings, people are talking less about Woods' infidelities and more about his golfing career, something Woods and his team are likely quite pleased about. But like all scandals, what's really happening is that people are just bored with the topic and they've moved on. They will forget and before you know it, brands will, again, be begging Woods to pimp their products. England Wants You to Enjoy Every Minute Continuing its Enjoy Every Minute, Enjoy England campaign, VisitEngland has launched a new effort which asks the British public to share their idea of the perfect minute for a chance to win a 10,000 minute holiday. All Britons need to do is submit their one minute video for consideration. You know, there's a sex joke in here somewhere but we're going to spare you from that lameness. What's your best minute? Art Director's Club Intros...Wait For It...The Black Cube The Art director's Club will announce the winners of its annual awards show one month in advance of the show which will be held May 19 at the SVA Arts Center in New York. The organization promises a faster program and presentation format because, well, as we all know, all we care about in this business is free food and drinks and people onstage accepting awards seriously interferes with that endeavor. Just ask Kathy Keily of Boston's The Ad Club. Dr. Martens Celebrates 50th With Musical Covers, Video To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will "reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years." There's a Noisettes cover of the Buzzcocks' Ever Fallen In Love With Someone You Shouldn't've. There's The Duke Spirit performing Sham 69's If The Are United in a video directed by Jamie Morgan. There's DāM-FunK doing The Human League's Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better. Nissan Miniaturizes Fast and Furious TBWA Toronto is out with a decidedly different car commercial for the Nissan Sentra SE-R. No more windy mountain roads. No more 360 showroom shots. And no more talking cars with German accents. Nope. Now we have Fast and Furious Tokyo Drift in the suburbs. Very cool actually as the 1/10-size Sentra was filmed using another miniature vehicle and a miniature helicopter. Your Date Might be Wearing Butt Floss But You Need Dental Floss Don't you hate when you're out on a date with a person you hope to be with well after dinner is over and you walk into the bathroom only to realize, after looking in the mirror, you've had a big piece of broccoli stuck in your teeth? It's almost as bad as returning to the table with toilet paper hanging off your clothes. Not that that scenario has anything at all to do with this Shalmor Avnon Amichay-created campaign for Colgate Dental Floss but what fun would it be to write about dental floss that takes on the shape of kitchen implements? Denny's Chickens Return With Talk Show Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu. And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks. Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns Killer Legs Girls Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006. Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler. When You Idle Your Car You Piss on the Planet So...that's really all there is to say about this Canadian commercial from Idle Free Calgary. Second, the analogy is all wrong. Pissing on the planet is actually a good thing. It makes the grass grow. It's a fertilizer. It's not pollution akin to leaving your car idling for no reason. The logic is completely flawed here. 
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