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ElfYourself Returns Social Media-Style

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Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.

In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.

by Steve Hall    Nov-18-09    
Topic: Guerilla, Social, Video



Restaurant Lies. Quadruples Chowder Sales

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The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar's Seafood Restaurant placed billboards underneath the Puget Sound. They told the media the boards had been placed there in the 50's by Ivar's founder who, as the story goes, thought people would one day travel beneath the Sound in submarines. The founder wanted to make sure his advertising message was there for all to see.

Of course, the story is fake and the boards were placed there just weeks before the story was planted and the boards hauled up. While this hoax/viral/lie was making the rounds, an ad campaign touted the fact Ivar's would roll back its chowder pricing to 1950's levels in celebration of the discovery.

more »

by Steve Hall    Nov-18-09    
Topic: Outdoor, Promotions, Viral



Meet 50 Cent, Strippers on Wheels, NBC's Olympic Ad Hopefuls

- 50 Cent and vitaminwater in the lab working on free iPhone apps and a chance to meet Fiddy, I said Fiddy.

- Swing by NBC and pick up a 2010 Winter Olympics slot or three.

- Move over People of Walmart, People of Public Transit. (Via.)

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by Bill Green    Nov-17-09    
Topic: Product Placement, Specialty, Television



It's Chiquita Madness!

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Of the egg-throwing variety. Because they have invisible arms and are adept at pranks, no window is safe from them, for they are bananas. Not even Facebook can hide. Or microsites. Or Twitter. Or mocumentaries.

(Good to see the 12-step meme is alive and well because I need a Bananavention.)

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by Bill Green    Nov-17-09    
Topic: Campaigns, Specialty, Video



Naked People Furniture Will Be HUGE

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It's probably not the nekkidness usually posted here that Steve likes, but it's got the wtfness not seen in a music video or commercial in some time. Directed by Mekanism's Dave and Rory, it's not a bad song, and as the bio says, Valley Lodge is working overtime channeling Cheap Trick, T. Rex, Big Star, the Kinks and a few others. But I guarantee you won't turn on a lamp again or flip a light switch without washing your hands after.

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by Bill Green    Nov-17-09    
Topic: Strange, Video



We Get Email - Redux

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Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels' latest CDs from D-list talent. Nude iPhone tips. (Those we like, actually.) Upcoming Access Hollywood interviews with an extra from the first season of The Hills. 15,000 word PR releases--with no image or link to a campaign--asking if we'd like an image or link. To. The. Campaign.

Ya think?

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by Bill Green    Nov-17-09    
Topic: Announcements, Creative Commentary



Because Drunk Chicks Pole Dancing Make Everything Better

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Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to... more other scenes. Interactive! They have a series of different characters to watch out for. (Except I don't see drunk dad anywhere.) Ennyway, Drunk Pole Dancing looks like a lotta staged viral fun, after the jump. For my money, the Taxi spot is still the best spot I've seen for drinking responsibly.

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by Bill Green    Nov-17-09    
Topic: Campaigns, Video, Viral



A New Spin on Word of The Day

George Parker tested and approved. "Because it's easier to learn with sex, drugs, and f***ing swearing," there's Chris Baker's The f***ing word of the day. It's not your dad's Word of the Day site:

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by Bill Green    Nov-17-09    
Topic: Announcements, Racy



Does This Make My App Look Too Big?

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Oh, there's an app for it alright. Why shouldn't plastic surgery have its own app? Developed by facial plastic surgeon Dr. Steven Denenberg, you can either look at hundreds of before and after shots, or take a pic of yourself and email the good doc for an evaluation over coffee. (Nip/Tuck/Latte?) Download it directly kids.

by Bill Green    Nov-17-09    
Topic: Mobile/Wireless, Specialty



William Shatner for... Dell?

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Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill?

by Bill Green    Nov-17-09    
Topic: Announcements, Brands, Specialty, Sponsorship



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