- OK, it's time to stop with the overly predictable, oh-so-tired theme of...well, watch this video and we guarantee you'll be able to guess what happens before the commercial ends.
- Growing ad network aggregator Rubicon Project has secured an additional $13 million funding. $8 million from Silicon Valley Bank and $5 million from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia.
- If you can't get enough of Joe Jaffe, now there's EVEN MORE! In addition to a blog, books and a podcast, now he's got Jaffe Juice TV. Check it out.
If you haven't been asleep for the last month you know there's been a project around here called Killed Ideas. It's purpose is to pick the top 50 ads that never saw the light of day. In other words, all those great ads your creative director, account manager or client killed.
The final 50 have been chosen and will appear in Killed Ideas Volume I which will publish in May. For now, we're keeping the selected fifty under wraps. After all, revealing them now would kind of defeat the point of the book, right?
But we can share some of the ideas that almost, but not quite, made it into the top 50. Here's one:
When someone commits suicide, it's not always clear why they did so. In a memoir written by Joan Wickersham, the author attempts to make sense of her father's suicide by putting together the pieces which led up to his death.
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When it comes to sports, there are rules. RULES! And they must, at all costs, be followed. No, we're not talking about a sport's *actual* rules. Rather the rules sports fans must follow lest they be...um...attacked my a huge guy in a bear suit?
And what are these all-important rules? Let us share with you:
1. Don't date within the Division.
2. Never, under any circumstances, tuck in your jersey.
3. Never take a call when all you should be doing is watching the game.
Simple, right?
The work was created by Mullen and shot by Station Films Director Harold Einstein
"Claudio from Thailand" sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only. Turns out the guys back there are a lot like Napoleon Dynamite, except with more of a preference for hybrid shark fowl than cross-bred felines.
Then there was that whole crockett eagle tangent, and we just didn't know what to do with that.
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Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson's Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.
And by "jazz" we mean you'll probably release an involuntary smirk, then put on your Serious Creative Face and soberly acknowledge the work's incendiary nature, the poor taste, etc etc.
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With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.
The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)
This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)
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Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy's tab?
The "Feel more" fabric softener is on the prowl for pledges. Think Sisterhood of the Traveling Pants or, if you're old-school like that, Baby-Sitters Club chain letters. When you enter your pledge to a far-off friend (complete with photo and touchy-feely headline), you're automatically entered to win The Ultimate Reunion Trip. Just pray it's not in Missouri.
There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.
We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.
Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.
Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)
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AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.
The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.
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Yes, you read that right. Beer for babies. "Hand-crafted by robots, every can comes with the promise that you won't be able to tell the difference between it and the one before it.With no measurable taste of distinct flavor, you can enjoy Rotgutzen without ever wondering if it tastes 'good' or 'bad' or even 'OK.'"
Specially formulated to helps kids transition from womb to barroom, the benefits are numerous for the little ones: lower alcohol content to teach responsible drinking, small bottles for small hands, great for teething, mixes great with processed mush, scientifically proven sleep aid, better for babies than whiskey and helps delay angry teen years.
What's not to love?
Oh, and yea, if you haven't already figured it out, the whole things an interesting Red Tettemer-created anti-campaign for Ska Brewing...which makes actual real beer for grownups. And which has an actual, real website.
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