OK, you all know here at Adrants we are fans of anything that's weird, wacky and wrong. But this Silk Soft-sponsored Danish toilet paper dispenser toilet dispenser is beyond wrong. Beyond wrong on so many levels. First, it's gross. Second, pulling toilet paper out of someone's ass pretty much guarantees it's going to have shit all over it already. And third, it'll make people puke causing the invention of a puke whole on the bathroom floor that, yes, will graphically represent the mouth of a person puking right back at you.
"New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers" Well that, from a VideoEgg press release, ought to go over well. Um, no. So, yea, everyone has to make money and ads, though becoming less important, are part of that equation. Enter Twig.
VideoEgg CMO Troy Young explains, "Twig addresses a key challenge in the online media environment--ads that aren't in frame long enough to drive user engagement. By offering a unit that's always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well."
We were all ready to hate this new ad unit until we saw it in action. It's very subtle. it sits at the top (or the bottom) of the page much like the Google Friend Connect bar does here on Adrants. When you roll over it, it expands to a full page unit with video. For sure, many will hate it. But there are far worse ad units out there compared to this one.
Thoughts?
Microsoft's objectively douchey "Laptop Hunters" was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who's offered a grand to buy a PC.
He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy."
Sucks about that chronic cough though.
Just a wee bit o' magic, brought to you by Landline TV.
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I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.
SAFF's response: "This makes me entirely uncomfortable."
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Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.
The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.
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Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
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- Volvo embeds Twitter feed into YouTube ad. (Via.)
- The Domino's YouTube brand bust.
- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...
- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)
- Burger King pisses Mexico off. *condescending sigh.* What else is new.
We need your help. Rather, Samsung needs your help. They want you to watch this unedited Samsung Omnia HD video in which the phone mysteriously disappears and then reappears. The creators promise everything was done in one take and that there were no special effects added. Can you figure out how they did it? If you can, let us know.
So James Boag did a commercial touting the amazingly transformative powers of Tasmanian water. What goes in just comes out better. There's now a Guinness spoof floating about poking fun at the James Boag commercial. Put a James Boag beer in and out comes, surprise, a Guinness.
If you've ever been on a pub crawl, you realize after a while you're unlikely to actually remember which pubs you (literally) crawled to. Lovells Lager can help with that. Working with Tequila, Lovells Lager has launched the Hangover Free Pub Crawl.
Mashing together Google Street maps, geo-targeting and informatively witty commentary, the Hangover Free Pub Crawl lets you - soberly and from the comfort of the internet - check out the finest pubs in Sydney.
A pub crawl isn't just about getting drunk. It's learning interesting facts about where you get drunk. OK, so yea, it really is about getting drunk but after taking the Hangover Free Pub Crawl, at least some of you will be able to drop a bit of trivia the next time you're in Sydney.
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