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Nivea Brings Tanning Oil to Church "The sun goes wherever you go" Nivea says -- not too loudly, either -- in "Church," a tanning oil ad. No need for sunkissed girls or an exaggerated product demo; a festive beach towel, draped over a skeletal pew in a sunless gray church, does the job fine. It's even a little wity: all that hallowed sobriety, broken by beach gear. Good stuff by TBWA/Frederick, Chile. O2 Produces Homage to Human Curiosity For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole? The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service. T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions. The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other? For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death. Rarely is a walk-in fridge an appealing thing. But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass. After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine. Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither. 'High-Profile Client' Puts Brand in the Hands of WTF. This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol. Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client. Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv. Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client." Clueless as to who? Find out below the drop. Why Riney Left Pinnacle. You may have heard Hal Riney resigned the Pinnacle Foods account last Friday. There was no official statement as to why, but Agency Spy assumed it was because they need to make room for a new client. Nice guess. Below, an internal Riney memo that hit our email this morning (author removed): Saks Arms New Ads with Soviet Kitsch Sensing a recession isn't exactly an enabler for Jimmy Choos and Prada handbags, Saks Fifth Avenue takes on the marketing style of Communism ... and Stolichnaya. The high-end department store tapped Shepard Fairey, architect of the familiar Obama Hope poster, to infuse worker's morale into its Spring 2009 "Want It!" campaign. Niche: Toys for Grown-Ups. No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures. Because being a toy-loving adult doesn't mean you've got sex on the brain 24/7. Some grownies are just gung-ho, copiously-tatted dorks that enjoy stylish mythological creatures. And flannel. By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity. Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad! IKEA Wants the White House. More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.") And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda: o "The time for domestic reform is NOW!" (At left.) Sofia Coppola Lends Camera Eye to Miss Dior Cherie As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser. We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance. Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5. Angry Whopper Unhinges Schoolmarms, Whips Germans into Shape Ever on the lookout for sensory violations, Brentter's brought us Angry Whopper ads for the UK and Germany. In case you need refreshing, Burger King recently announced the availability of its Angry Whopper in the US with this bizarre ad, where a farmer physically abuses an onion during its crucial growing stage. As a result, the onion leaves the earth hotter than Satan's feet. Added to a jalapeno-infused Whopper, it spanks the mouth of any office cog who dares order it. It turns out the Angry Whopper's been on the market in Europe since May, with ads obviously tailored to each culture. The UK spot is pretty tame -- an anger management teacher, who thinks she can "handle" her rage, doesn't handle it very well after taking a bite. As for the German one? Well, it's Germany. Add a fetish, slip it in leather and give it a whip.
by Angela Natividad
Jan-12-09
Topic: Brands, Campaigns, Commercials, Strange, Television, Trends and Culture 
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