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Obama Girl Could Take the White House When Ben Relles created Barely Political and hired Amber Lee Ettinger to play the role of Obama Girl, it was little more than a fun little one-off that no one thought would rise to the level of popularity it did. Month after month, Obama Girl videos appeared and month after month, Obama, himself, kept winning primaries moving closer and closer to a potential seat in the White House as out next President. Invasive Eyeballs Put Pressure on Chinese Volleyball Team If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation. The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold. Previous spots: Together, Zheng Zhi and Hu Jia.
by Angela Natividad
Jun- 9-08
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television I Could Be Wrong, But I'm Pretty Sure This Would Piss I.M. Pei Off Apple is set to open its first France-based retail store right underneath the Louvre Pyramid. The store will be two stories high and will sit alongside brands like Sephora, Esprit and Virgin. The Fortune blog -- linked above -- noted the Louvre Pyramid, which was built by I.M. Pei, would complement Apple's glass-encased Manhattan Fifth Ave. store nicely. The image at left comes courtesy of Why Travel to France. It isn't likely Apple will totally appropriate the Pyramid -- but hell, Steve Jobs is a really persuasive guy. All he has to do is hold a conference in front of the museum and go, "This is going to be ... insanely great." (For effect, maybe he can whip a lighter, faster Pyramid out of an envelope.) Who'll argue? Sarkozy? The Wall Street Journal? God? No. Search Engines Sipped, Hitler Plays Hillary, Boston Gets Fish-Faced, Charney Pushes Package, Hello Kitty Gets Stuffed - FunAdvice mashed up top search engine and soft drink brands, under the premise that search engines today inspire us the way colas once did. Hrm. - Hitler plays the fated Hillary in this emotional Nazi interpretation of the Clinton/Obama nominee race. The best part is when he shouts "The DNC has thwarted my destiny!" while the women tremble in his midst. It wasn't as funny as Hitler Gets Banned though. - Legal Sea Foods' "Fresh Fish" ads piss off the easily-rattled Bostonians. The MBTA decided to pull the ads after Green Line workers took offense to them. (Some ads said things like "This conductor has a face like a halibut." Touchy much?) - Penis advertising gets you everywhere. Especially if you're Dov "The Colonel" Charney. Horrors. - Build-a-Bear Workshop is partnering with Sanrio to let kids build Tropical Hello Kittys. "Tropical Hello Kitty's sun-kissed look is perfect for summer and we're certain that she'll be a big hit," says Dave Marchi of Sanrio. But will that sun-kissed pelt betray her age? ZobZee to Kill FriendFeed, Put Twitter Out of Misery Apparently in the works for over six months, ZobZee promises to be the the killer social app which will put Twitter out of its misery and lend some order to the insanity that is FriendFeed. ZobZee's premise? Why type when you can just think your social inanities and have them automatically shared with the world? She's Got Junk Mail and You Don't Want It So a mail delivery temptress shows up and your doorstep and says, "I've got some mail here. Where do you want me to put it?" Do you grab the mail, throw in on the ground then grab the girl and throw her on your bed?" Perhaps you do if mail isn't a bad thing but in this case it's junk mail and it isn't something you want to catch. This being an ad for junk mail reduction service, ProQuo, you don't have to worry about catching anything from the mail hottie and you can proceed with the throwing her on the bed part of your day worry free. There's more videos like this here. Former Firebrand Execs Launch Ad Agency What do you do when your company fails, investors pull out and your industry derides your business model? You wake up, say "fuck it," leverage all the bad press you got and start all over again. Former Firebrand CMO and other former Firebrand employees have banded together to launch FireMedia Partners, a company which will "provide brands with integrated solutions for marketing across today's emerging media." In other words, an ad agency. Like we need another one of those. Levanthal explains (without forgetting to tout Firebrand apparent "success"), saying, "The knowledge we gained from our Firebrand experience was invaluable, beginning with the streaming video website, the downloadable playlists, the nightly TV show and, of course, the launch marketing campaign. The integrated effort, which combined traditional media with search marketing and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads -- all in just 90 days." CNBC-Created FedEx Spoof Ad Craps on UPS' Big Brown Belmont Loss CNBC sports business reporter Darren Rovell, citing UPS' recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline "Big Brown...if you're not first, your last." Witty. Is that a Bike Rack, or Are You Just Happy to See Me? To promote Tom of Finland, a new manly-man scent from Etat Libre d'Orange, Ogilvy/Paris attached naughty images to protruding public fixtures. Tom of Finland was a gay comic and erotica artist dedicated to preserving his craft. The Ogilvy street images follow his aesthetic. About the scent: Antoine Lie, who created the fragrance, says the perfume manifests "a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants." Um, okay then. Onto the ads (with captions thoughtfully imagineered by me): o Hard-ons on the promenade The campaign started running in San Francisco at the beginning of June. They also appeared in Paris' Marais, a big gay hot-spot, last weekend. Thanks to in:fluencia for the tip-off, and to Adrants reader Chris for the video of the Parisian wheatpasters (linked above). Rock Fight, HKM Merge to Form Hello & Co. Hello & Co., the lovechild of two merged production companies, tapped Crush, Toronto to promote its debut. The result was this animated film, where a bunch of Lemming-like squiggly-folk plop signs marked "Rock Fight" and "HKM" onto the base of a radio tower. Then the signs melt together to form Hello & Co. Which is pretty much what happened in real life. See Hello & Co.'s list of directors. (What's going on with the technicolor dream-fonts?) 
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