Greek station Galaxy 92 made a resonant impression on us in 2007 with "DOGMA," a print campaign where dictators proclaim the merits of music.
But that was then. Galaxy's gone 180 on our asses. "Stop Modern Dogmas," its current ads demand -- in little red buttons! -- over images of brassy, but vapid, constructs of modern worship:
o Celebritism
o Nip Tuckism (at left)
Slogan: "All music. No dogma." No word on how Galaxy92 feels about the ones it invented last year. I imagine they're exempt from scorn -- or else they did very, very poorly amongst the public.
"Stop Modern Dogmas" was put together by Lowe, Athens, the creators of "DOGMA."
With help from Adidas, Missy Elliott has launched Respect M.E. Originals, a clothing line she plans to promote through mEgo.com's social avatars and widgets.
She's also picking five girls to serve as global brand ambassadors for Respect M.E.'s 2009 tour. Would-be models must register an mEgo account.
Respect M.E.'s promotional imagery brings Gwen Stefani to mind. She also launched a clothing line -- L.A.M.B. -- and lolled all over a gilded throne to promote it on an album of the same name. Guess that's the thing to do when you're a diva. But hey. If I were 15, I'd sooner play "brand ambassador" for Missy than for Macy's.
- Global marketing guy Jeff Bell is leaving Microsoft. He's held his post since 2006.
- a52, which produced the visual effects for that Monster.com spot with the people on the rails, won some love at the Association of Independent Commercial Producer's 17th Annual Show. This is the 11th year its work was recognized by the AICP. To celebrate, it created a YouTube chronology of all the a52 spots that have been honored by the Show. Watch them.
- Obama for America has launched an online news site to fight the smears against his name.
- Make the Logo Bigger created guidelines for the ideal PR. If you don't meet 'em, you're not just getting trashed; you'll be marked as SPAM.
- Not ad-related, but hey: here is a rhinoplasty tutorial. After a few slides, even YOU could do it! Well, maybe she could.
- Speaking of tattooing tots, here are some tattoos for tots. Prepare them early on for their future as this guy. (That tribal-inspired tattoo actually contains the coordinates for $50K and keys to a Volvo.)
Did you ever watch the musical episode of Buffy? The one where people randomly leap into choreographed song-and-dance, betraying all their innermost thoughts and secrets, before bursting into flames?
This is kind of like that. Except there aren't any random combustion deaths, and bystanders are offered 50 percent off theatre tickets at LastMinute.com.
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Here's something I've never seen before. For client Take Me Fishing, Colle + McVoy launched the Mastercasters, a site where you can watch some intense-looking guys do stuff like hit clay pigeons with their lures. Oh, and here's one where a dude shoots pyramids of empty cans by casting at them.
If master casting is the recreational activity for you (and how could it not be?), absorb some anglers' legacy and explore the available fishing and boating resources. Oh, I think I saw a Fishopedia somewhere.
It's unclear whether or not this is a joke but someone has placed ten Facebook profiles for sale on eBaby. The profiles, created by the same person but reflective of ten different types of people, are said to each have a minimum of 200 friends. Each profile was then actively integrated into the Facebook community through forums, events, networks, groups and all the other spider legs Facebook has to offer.
The seller is offering control of these profiles to marketers, writing, "Under the right conditions and for a fair price you will receive full control of these personas, as well as associated emails."
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Hmm. Nothing like a good tube of Crest to gloss over the travesty of modernization at the cost of childhood play. Yes, Crest can, in fact, make even the destruction of a playground in favor of a power plant seem, well, pleasant.
Here's another. This one makes even lice seem like a good thing.
What's a group of poor, starving Creative Circus students to do when they find out they've just won Cannes Future Lions and really, really need to get to France by Monday? They host a bake sale, of course, selling cookies for $500 a pop.
So if there are any altruistic types out there with a spare $6,000 or so laying around to help these winners make their way to Cannes, get in touch with them here. Oh, and if you have any cash left over after than, feel free to send the Adrants crew as well.
To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.
Actually, the surf balling video's all right.
Start Procrastinating's no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.
Speaking of StumbleUpon, look what it found me! Free range workers. Yum.
Mischief NYC, a group of New York ad people - Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants, has announced its second monthly summer bash. The party, an informal gathering, will be held Wednesday, June 18 from 7PM until close at the Grace Hotel pool, 125 West 45th Street.
As Sean says, "bust out your water wings and wander over for a drink after work next Wednesday." Bikinis welcome. Speedos, not so much. See you there. There's no formal RSVP. Just show up.
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