If you're looking for...um...less traditional coverage of next week's Cannes Festival, Cannes Fringe, which offered up all manner of video oddity last year is back to provide us even more goodies this year. Cannes Fringe will cover the Leo Burnett Party, Shots Party and Rushes BBQ and will have interviews with people from Coca Cola, the judge of the Cannes Lions Titanium award and all kinds or party and awards coverage.
Again, I wish I was there but some year, no doubt, it will happen. For now, there's Cannes Fringe.
Oh look. You can do the virtual wave courtesy of Panasonic as if you were going to be at the Beijing Olympics this summer. Called the World Wide Wave, the site (accessed by clicking World Wide Wave on the lower left hand corner of the Panasonic site) lets people upload their image and become part of a virtual crowd wave.
It's consumer-generated media, you know, according to Hisato Tsugita from Panasonic's corporate communications department. Yea. CGM. It's sweeping the globe like an Al Gore-sensationalized ozone layer hole. Who knew?
The latest from Barely Political, home of Obama Girl, is The Incredible McCain Girl, a poor girl who gets angry...like McCain, apparently does, and does battle with Obama Girl who tries to hottie-dance, unsuccessfully, against MCain Girl's "hulking" presence. Catch it this summer at a theater near you. Or here on YouTube.
The promise of the extraordinary. The surprise of something new. The power to bring change. It's... It's... It's... Life Changing Box, a Lowe-created site and Facebook game that involves a box, co-ordinated game play and prizes. Beginning today and running for a month, no one's saying who it's for right now so, if you care, you're just going to have to play the game and wait.
It's all fairly intricate but here are some overview points from the release: - There are 10 boxes total in the game
- To gain possession of a box, users use a currency called a Touch
- All players get 24 "Touches" per day
- Each Touch enters the player into a Round
- At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
- The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
- If the box doesn't open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
- 20 prizes will be awarded with values ranging from $400 to $14,000
- If you invite a friend to the application and they win, you win a duplicate prize
Let's hope it is actually life changing and not some lame promotion for some lame brand. All the details are here, the box is here and the game is here.
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In "School," a Greenpeace ad by DDB/Paris, a teacher poses this question: "What do you want to be when you grow up?"
Her students' responses are laced with guilt-inducing grownup undercurrents: climate worries, health concerns and capitalist gusto conceived in ecological exploitation. Fascinating.
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Take Back the Tour -- not to be confused with Take Back the Night, though it wishes to be taken just as seriously -- is a movement that aims to "champion [Tour de France] riders who compete clean, while giving a platform ... to [their] passionate fan base."
More to the point, it reminds bike junkies that VERSUS (the sponsor!) is "the exclusive cable television home of the Tour de France."
"Show me another sport that's as tough, as demanding and as epic in its grandeur, grit and beauty than the Tour de France, but it's a competition that has seemingly lost its way over the past few years," said SVP Bill Bergofin of Marketing and Promotions for VERSUS. "[This] campaign ... will provoke a dialogue ... which will hopefully help to restore the Tour to its glory."
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- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.
- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.
- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.
- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?
- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.
New ad out for Polaroid's "Free the Photos" campaign, which promotes the PoGo instant mobile printer. The phones go marching one-by-one, hurrah, hurrah.
Nifty. But the secret hope is that the video will go viral. My money's on "hell no" (or the more diplomatic "it's unlikely"). Cut down to :30, it'd make an okay TV ad, though.
So we have two conference passed to the Generational Communications 2008 X + Y + Boomers conference to be held June 19 from 1:30P to 6P at the Graduate Center/CUNY on Fifth Avenue in New York City. The conference will examine generational usage of the Internet and how that usage has changed over the years.
If you're interested in going the first two people who email generational@adrants.com will get the passes.
- It seems things are so bad at BBDO, employees are stealing from one another.
- Publicis laid off ten percent of its IT staff.
- Element 79 lays off 30, and 20 quit? So goes the rumor. Nothing confirmed. Repeat after me. There is no recession. There is no recession. There is no recession. Positive thinking, people!
- Oh, and JumpStyle? Tweeted about it yesterday. AgencySpy commented. Yes, it's destined to be the next most copied ad concept.
Alisa Leonard points to a video that explains social media to CMOs in plain English.
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